Kendall Jenner will join Helen Mirren and Beyonce as one of L'Oreal's new ambassadors after signing an $11 million sponsorship deal
Kendall Jenner has become one of the new faces of the cosmetics giant L'Oreal, according to The Sun.
The news about the 27-year-old reality television personality was revealed on Sunday, and it was also reported that she had signed a sponsorship deal worth $11 million.
The social media powerhouse, who recently attempted to distance herself from the 'nepo baby' label, previously garnered much attention for wearing several of the brand's products to the 2023 Met Gala.
According to The Sun, Jenner wore L'Oreal's 24 Hour Fresh Wear Foundation, as well as the company's Color Riche Intense Volume Matte Lipstick, during the star-studded event.
The entrepreneur will also join the likes of Beyonce, Helen Mirren and Penelope Cruz, all of whom have promoted the brand in the past.
New venture: Kendall Jenner has become one of the new faces of the cosmetics giant L'Oreal, according to The Sun; she is seen in May
London-based Brand expert Nick Ede spoke to The Sun and expressed that, with the model's hiring, the cosmetics giant was attempting to attract younger customers.
'This is a great signing that shows L'Oreal is moving with the times,' he stated.
Ede also remarked that the brand was looking to Jenner to bring them more online exposure.
'Signing a reality star rather than another actress shows that they recognize the importance of social media,' he said.
L'Oreal first teased that it had brought a new spokesperson into the fold with a short video that was shared on its Instagram account on Saturday.
In the clip, an unseen figure stated the cosmetic company's slogan, 'I'm worth it' before adding, 'and it feels so good.'
Many of the model's fans took to the video's comments section to assert that Jenner had provided the voiceover.
The company also shared an image showing an individual, whose face was obscured, sitting down for an interview.
Raking it in: The news about the 27-year-old reality television personality was revealed on Sunday, and it was also reported that she had signed a sponsorship deal worth $11 million
In the trades: The social media powerhouse, who recently attempted to distance herself from the 'nepo baby' label, previously garnered much attention for wearing several of the brand's products to the 2023 Met Gala; she is seen in May
Just a tease: The company also shared an image showing an individual, whose face was obscured, sitting down for an interview
Jenner has not made any public statements regarding her supposed new role as of yet.
The social media powerhouse has previously served as a spokesmodel for numerous brands in the past.
The model has been featured in campaigns for companies such as Calvin Klein, Fendi and Marc Jacobs, among numerous others.
She has also collaborated with her younger sister Kylie on several projects for Kylie Cosmetics.
