Fortuna Rodeo Guide 2023

2023 Rodeo Committee

Left

Todd Fulton (black hat) – Merchant Contributions

Chad Lake – Saturday Night

Russ Renner – Friday Night

Ben McWhorter – Sponsorships/PR

Jesse Renner – Friday Night

Dave Jackson – Secretary

Cody Waddle – Beverages

Mike Johnson – Grounds

Doug Burgess – Parking and Security

Jim Hinrichs – Parade

Gannon Chapman – Parade Committe

Hec Wood – Street Entertainment

Left to Right front row:

Javier Luna – Barbecue Director

Wayne Tomasini – Beverages

Shannon McWhorter – President/Tickets

Robb Foley – Barbecue

Bob Natt – Grounds

Pat Whitchurch – Treasurer

Dave Victorine – Vice President/Security

Ricky Ruud – Street Entertainment

Front and Center:

Roy Curless

This years Fortuna Rodeo is dedicated to Mr. Roy Curless, 66 year Board Member and President for 28 years!

2023 Fortuna Rodeo President’s Message 102 – This Rodeo’s For You!

Welcome to the 102nd anniversary of the Fortuna Rodeo! The Fortuna Rodeo Association Board of Directors has been working diligently this past year to put together nine great days of inexpensive or free family fun and entertainment. As you check out the schedule, you’ll notice a few new events have been added this year. The Humboldt/Del Norte Cattlemen and Cowbells will be putting on the annual Roger Rodoni Roundup on July 8 at the Fortuna Rodeo Grounds. Local ranching families will be competing in team branding, barrel racing and other equestrian events. The Fortuna Chamber of Commerce will be hosting the first annual Fortuna Rodeo Western Outpost, featuring a westernthemed shopping experience at the Firemen’s Pavilion in Rohner Park, Thursday thru Sunday. On Tuesday evening the Fortuna Jr. Rodeo will be hosting a Jackpot Team Roping at the Rodeo Grounds. Go to the Fortuna Jr. Rodeo

Facebook page for entry information.

The John Rice Family is the Grand Marshal of this year’s Fortuna Rodeo. John and his family have been ranching in Humboldt County and throughout the Western United States for many years, and with John’s untimely passing earlier this year, we wanted to honor his family’s legacy. John, Peggy and their family never missed a Fortuna Rodeo!

As always, it takes a community to pull the Fortuna Rodeo o . It couldn’t be done without the combined help of the city of Fortuna, Fortuna Chamber of Commerce, Fortuna Volunteer Fire Department and the many sponsors from throughout Humboldt County who contribute to the success of the Fortuna Rodeo!

“102 This Rodeo’s for You!”

Happy Trails, Shannon

Anniversary Sponsors!

Centurion

• American Ag Credit

• Bear River Casino and Resort

• Del Reka Distributing

• Eel River Brewing Company

• Fortuna Grocery Outlet

• Mercer-Fraser Company

• Redwood Capital Bank

• Sequoia Gas Company

All Around Champion

• DCI Construction

• Harbers Insurance Agency

• Humboldt County Edward Jones O ces

• Jack Hurst Trucking

• MCI Construction & Engineering

• Northwood Auto Plaza

• Pacific Pastures Beef

• Providence

• Ray’s Food Place

• Humboldt Equity Realty

• Humboldt Redwood

• Hummel Wheel & Tire

• Johnny’s Flooring

• Landmark Realty

• Les Schwab Tire

• Lisa Fryrear State Farm Insurance

• Mel & Grace McLean Foundation

• North Coast Hitching Post

• Redwood Empire Roofing

• Redwood Glass and Windows

• Redwood Rural Health

• Reynolds RV

• Shotz Co ee

• Sport & Cycle

• West Coast Hydraulics

• Wyatt, Whitchurch & Anderson, Inc.

Gary Edgmon Memorial

• US Bank

• Valley Pacific Petroleum

• Whitchurch Engineering

Silver Spur

• Boot Barn

• Bugenig Fencing

• Coast Central Credit Union

• EJH Construction

• Express Employment Professionals

• Fortuna ACE Hardware

• Fortuna Iron

• Greg Seiler Advisor Edward Jones

• Harland Law Firm

• Hennessy Funds

• Hohman and Associates

• Humboldt Beer Distributors

• Michelle Bushnell Humboldt County 2nd Dist. Supervisor

• Papé Machinery

• PG&E

• Sunbelt Rentals

• The Redwood Hotel

All Around Saddle

• Edgmon Family

• American Ag Credit

• Sequoia Gas Company

Award Buckle Sponsors

• Tom McWhorter All Around Cowboy: MCI Construction

• Fred Barry Memorial Top Hand: Pat Barry

• All Around Cowgirl: Jack Hurst Trucking

Event Sponsors

• FORTUNA RODEO RUN:

Six Rivers Running Club

• CHILI COOK-OFF

Fortuna Chamber of Commerce

• CARNIVAL : Fortuna Rodeo Association

• FAMILY ACTIVITIES - REDWOOD VILLAGE: Fortuna Business Improvement District

• JUNIOR RODEO: Fortuna Jr. Rodeo

• FIREMAN’S GAMES:

Fortuna Volunteer Fire Department

Service With Solutions

JACK HURST TRUCKING HUMBOLDT

• Tri Counties Bank

• Vern’s Furniture

• Wild Souls Ranch

Top Hand

• 3B Farms

• Baird Engineering

• Beverage Plus

• Burgess Electric

• Cindy’s Styling Center

• Coldwell Banker Six Rivers Real Estate

• Cornerstone Realty

• Demello, McCauley, McReynolds & Holland

• Double D Steakhouse

• Elloway and Wonenburg DDS

• Forbusco

• GHD Engineering

• Green’s Fortuna Pharmacy

• Grundmans Sporting Goods

• Hensel’s Ace Hardware

• Humboldt Auction Yard

• Humboldt Auto Styling

• BULLFIGHTERS ONLY: Bear River Casino and Resort

• PANCAKE BREAKFAST: Fortuna Kiwanis

• BULLS, BRONCS, BANDS, & BREWS: Humboldt Beer Distributers

• BARBEQUE

Pacific Pastures Organic Grass Fed Beef

• RODEO SUNDAY: Humboldt Beer Distributers

Bucking Chute Sponsors

• American Ag Credit

• Edward Jones

• Fortuna Grocery Outlet

• Sequoia Gas

• Windy Point Fencing

• Vern’s Furniture

Media Sponsors

• North Coast Journal

• Redwood News

• Big Red Country

Schedule of Events

Sunday • July 9

FORTUNA RODEO RUN

presented by Six Rivers Running Club. 5K. 9 a.m. 12th & Main streets in Fortuna. Get Details at 6rrc.com/2023.html from Six Rivers Running Club.

Monday • July 10

Fortuna Chamber of Commerce presents the 2023 Chili Cook-o ! Get details and entry forms at fortunarodeo.com.

Tuesday • July 11

CARNIVAL

Noon. Rohner Park. Wrist Bands $35

Please Note

TICKETS for all Fortuna Rodeo events are available online. CASH ONLY will be accepted at the gate. PRE-SALE TICKETS and Packages are available! ATMs will be on site. PETS Fortuna Rodeo Week events are pet free. Please leave your pets at home. All children’s events are FREE

Wednesday • July 12

CARNIVAL

Noon. Rohner Park.

STREET GAMES

ALL children’s events are FREE!

6 p.m. to 8:30 p.m.

Stick Horse Race, Egg Toss, Kid’s Bounce House, Tony Johnston Penny Scramble

(Ages 3 & under with parents – 4 & 5 Years – 6 & 7 years & more)

Refreshments: hamburgers & hotdogs

– provided by Eel River Valley Technical Rescue Team.

JUNIOR RODEO

All admissions are free this year!

9 a.m. til end. Rodeo Grounds in Rohner Park. Visit the Fortuna Junior Rodeo on Facebook!

CLEAR BAG POLICY The Following are not allowed in the fairgrounds NO: Weapons, Laser Pointers, Artificial Noisemakers, Professional Cameras w/ Detachable Lenses, Video Cameras (Including GoPro), Banners and Signs, Outside Food and Drinks, Cans or Glass Bottles & Personal Coolers, Umbrellas, Pets. ALL BAGS, JACKETS, AND BLANKETS WILL BE SEARCHED.

Thursday • July 13

JUNIOR RODEO

9 a.m. until over All admissions are free this year!

Rodeo Grounds in Rohner Park

Visit the Fortuna Junior Rodeo on Facebook!

BARREL RACING

Jackpot following the Junior Rodeo! Sign up on site!

CARNIVAL

Noon. Rohner Park

FIREMAN’S GAMES

6:30 p.m. on Main Street!

Friday • July 14

CARNIVAL

Noon • Location: Rohner Park

BULLFIGHTERS ONLY NIGHT at the Rodeo Sponsored By Bear River Casino and Resort

Gates open at 5 p.m. Rodeo Grounds in Rohner Park Music!

QUADIATORS!

ROHNERVILLEROAD

Bullfighters Only Show! Tickets: $25 adults, $15 under 12, $50 VIP Arena Seating. Get tickets and entry forms at fortunarodeo.com.

Saturday • July 15h

FORTUNA KIWANIS

PANCAKE BREAKFAST

7 a.m. Rohner Park Cook Shack

CARNIVAL

Noon. Rohner Park

All-day wrist bands available, $35.

CLEAR BAG POLICY

PARADE

11 a.m. Main Street

Theme: 102 – This Rodeo’s for You! Get the Parade Entry Form at fortunarodeo.com

RODEO

Sponsor: Lithia Chrysler Dodge Day at the Rodeo!

1:30 p.m. Rodeo Grounds Tickets: $10 adults, $5 under 12. Get tickets at fortunarodeo.com

BULLS, BRONCS, BANDS, & BREWS: At the rodeo grounds.

Gates open & music starts at 6 p.m. Mutton Bustin and Steer Riding at 7 p.m. Rescue Race and Hyde Race – $500 ($50 entry fee per team), call Chad (707) 498-1411 to enter.

Bull and Bronc riding at 8 p.m.

Tickets: $10 adults, $5 under 12. Get parade entry forms at fortunarodeo.com.

Sunday

BARBECUE

• July 16

Sponsored by Pacific Pastures

Grass-fed Beef!

11 a.m. Rohner Park – Live Music Tickets: $20. Get tickets at fortunarodeo.com.

CARNIVAL

Time: Noon • Location: Rohner Park

All-day wrist bands available $35.

RODEO

Humboldt Beer Distributors Day at the Rodeo

Time: 1:30 p.m. • Location: Rodeo Grounds. Tickets: $10 adults, $5 under 12. Get tickets at fortunarodeo.com. ✪

CLEAR BAG POLICY The Following are not allowed in the fairgrounds

2022 Fortuna Rodeo Winners

EDGMON FAMILY

The John Rice Family Leads the Way!

The Fortuna Rodeo honors the John Rice family as the 2023 Rodeo Grand Marshals! The Rice family has been a Fortuna fixture ever since John’s parents Lee and Toni purchased the 24,000-acre Fort Baker Ranch in 1951. Ten-year-old John hit the saddle and was rarely out of it ever after, sadly giving up the stirrups when he passed on earlier this year. His family will honor their lost patriarch as they lead the parade up Main Street on Saturday, July 15, starting at 11 a.m.

John met his wife-to-be Peggy at Fortuna High School before they both attended college. John studied animal science at California Polytechnic University San Luis Obispo where he learned to love surfing, sans cowboy hat. While John was hanging 10, Peggy earned her teaching degree at the University of California at Davis. The couple married, settling into ranch life as John took over running Fort Baker Ranch in 1963. Later on, Peggy began teaching at Bridgeville School. Raising children Rich, Joe and Jenny on the family ranch expanded the intergenerational operation.

John barely kept still, serving the California Beef Council and the Humboldt County Cattlemen, only sitting when trail riding with the Frontier Boys or the Sonoma County Trailblazers. John followed in his father’s footsteps leading the way for sustainability and land stewardship, riparian restoration, manure management, and seasonal grazing rotation. Lee Rice was one of the first ranchers to advocate

for and enroll their land in the California Land Conservation Act. Also known as the Williamson Act, it was an important legal tool to protect rangelands and ranching as a livelihood. John took up the standard, serving as an ad hoc Williamson Act Committee member in 2003.

John and his family understood the impact cattle can have on water. Their watershed management upgraded cattle crossings to stop bank erosion and stream disturbances, improving water quality. John’s e orts to improve his land and the quality of his beef were well known. He was awarded Ingomar Cattleman of the Year in 2003. The Rices’ stewardship also had positive e ects on salmonid streams and wildlife habitat. Their e orts did not go unnoticed. John and Peggy were awarded with the Buckeye Stewardship Award in 2014.

Not only do the Rices work to keep Humboldt sustainable, they also help keep Humboldt ranching! A 20-year partnership with now Cal Poly Humboldt brought future ranchers to their spread for field trips. They opened up their operations, showing the management philosophy of a successful ranch includes sustainability and stewardship. The Rice family gave range management students a golden opportunity to use Fort Baker Ranch for senior thesis projects. That investment into Humboldt’s ranching future is still paying o .

John and Peggy raised their family to understand ranching is more than making

a living — it is a life. Rich, Joe and Jenny grew up on the range watching their industrious father in the saddle, tending his herd and protecting the land. John did it all, herding, branding, mending fences and clearing waterways. His children went on to raise their own children with the same hardworking ranch values. That heritage is now carried on by John and Peggy’s grandchildren, who saddled up with grandpa whenever they got the chance. John’s great grandchildren are now starting in the stirrups, something that would make their grandpa proud.

Peggy and her family hold the seat of honor, leading the 2023 Fortuna Rodeo Parade in John’s memory. Cheer on the John Rice family as the torch is passed to the next generation of ranchers! Thank them for helping Fortuna to continue ranching long into the future. ✪

Ribbons, Rides, & Racing

Artist Michelle Murphy-Ferguson

Michelle Murphy-Ferguson grew up in Humboldt, so it’s only natural she would paint cows, horses and the people who ride the range. Born in Scotia, she spent her early years in Fortuna, enjoying the rodeo. She loved visiting the cabin of ranching friends with paint brushes in hand, giving her access to the sweeping range. Capturing Humboldt’s beauty and its people inspired her to pursue an art education. She switched to business agriculture at College of the Redwoods to stay closer to her hometown roots. Murphy-Ferguson rubbed elbows with Fortuna’s ranchers during her time working at Humboldt Auction Yards, giving her a thorough knowledge of her subjects.

An avid lifelong learner, Murphy-Ferguson studied with many talented painters in California and beyond, making her way to Paris, France, and Florence, Italy.

She passed on what she learned, giving painting lessons and workshops in Eureka and Fortuna until 2016. Her portraits show a deft hand and an understanding of the sitter. You may recognize her work from seeing it exhibited up and down the coast, or hanging in the CattleWomen Association’s Cowbelle Barn at the Humboldt County Fair. Murphy-Ferguson’s paintings are held in private and public collections worldwide, including Lamscheid Town Hall in Germany. Her love of plein air painting is evident in her luminous landscapes and seascapes. Visit michellemurphy-ferguson.com to see her skillful depictions of Humboldt life, both two- and four-legged. Better yet, bid high at the auction on Saturday, July 15, to rope in her new piece, this year’s cover image, for your collection. The creation on offer is uniquely Fortuna Rodeo and Michelle Murphy-Ferguson. ✪

BFO World Champion Mansell Shaves Points O the Beard

Grab that Hooey hat signed by 2022 Sequoia Cup and Bull Fighters Only World Champion Tyler Mansell and see if he repeats the win and the autograph. Will Weston Rut-

kowski get beardly revenge? Add in Aaron Mercer for an awesome dust up. Who will take home the Sequoia Cup? Gates open at 5 p.m. on Friday, July 14, for a night of untamed rides (bull and quad), rough riders and wild music starting at 7 p.m. For

aromatic excitement, cool your heels in the VIP Smell the Bull Zone. Tickets are $25, $15 for kids 12 and under, $50 for the Bull Zone, available online or with cash at the gate.

Quadiators gird their loins for battle as you fidget in your seat. Batons waving, they circle, waiting for an opening to whack the balloon on their opponents’ helmets. The arena transforms as machines and crowds roar in unison. The fight is on! Combatants can register from 5 to 6:30 p.m. Text your name and number to

(707) 496-1055 or (707) 496-6038. For a paltry $40 entry fee, you could win $500 and bragging rights. Make sure your twoperson team downloads the liability form (fortunarodeo.com/quadiators-entries) because all good fun comes with small print. Got the cowboy blues? You need The Remedy! It doesn’t matter whether your Justins are ropers or classics, you can boot scoot just the same. Bring a partner because the “California Cha Cha” is more fun with two. Music starts after the bulls and quads are corralled for the night. ✪

The Rodeo Chuck Wagon

Get ready to let that tooled belt out a notch! The 2023 Fortuna Rodeo blazes a trail of great grub from Main Street to Rohner Park. The smell of chili gets Fortuna salivating. Some ranch hands are already mentally in line for a CattleWomen’s tri-tip sandwich (you know who you are). Whether you want to boost the Boosters or need gastronomic support from the Ladies Auxiliary, they’re ready for you. The Native Sons of the Golden West’s o erings are best washed down with a cold beer from Eel River Brewery. The deep pit shovels are sharp and ready to dig in the name of barbecue. And you can help the Kiwanis supply school children with backpacks full of pencils and potential by eating your way through a stack of pancakes.

Taps start at 6 p.m. on Friday night, and at 1:30 p.m. on Saturday and Sunday, Humboldt Beer Distributors Day at the Rodeo. Stop by and honor your thirst with a refreshing brew.

Spoons are waiting with great anticipation for the Fortuna Chamber of Commerce Chili Cook-o on Monday, July 10, sponsored by Redwood Capital Bank. Bring your family’s hungry bellies to Main

Street between Ninth and 12th streets for free samples. Chili slinging begins at 5 p.m., when voting tickets go on sale. Vote early, vote often: two for $1, five for $2 and 30 for $10 (cash only, please). Will Fortuna’s Best Wycko ’s Plumbing run away with the trophy or get corralled by Fortuna’s Best Beef Big R’s BBQ? Can Bear River Casino pull o another two-fer of People’s Choice and Best Professional? Only your tastebuds will tell. New this year are food trucks on hand to satisfy a hunger beyond chili and a ra e with a top prize of a cord of wood, courtesy of Mendocino Humboldt Redwood Companies. Musician Ryan Rice will entertain as you dance from booth to decorated booth, courtesy of Recology. Be sure to get a good spot near the clock for the 6:30 p.m. awards ceremony to see who aced the spices. Check fortunachamber. com for more information.

Fortuna’s nonprofits feed the rodeo from Friday, July 14, to Sunday, July 16. It’s a good thing the rodeo chuckwagon runs for several days so you can taste it all! The Ladies Auxiliary has brought the beef. Who can pass up a juicy hamburger on a fresh bun with all the fixins?

When your herd complains of rum-

blings, drive them to the Humboldt County CattleWomen, whose legendary tri-tip sandwich of sweet meat in delicate layers just begs to be savored. The Native Sons of the Golden West make a mean brat. Don’t forget the sauerkraut! Have some Fortuna Boosters oysters before circling back for burritos. Grazing from all stands is encouraged! These nonprofits work hard to benefit Fortuna so spread your tin around. Don’t forget to make the kids happy with some smooth 4H ice cream. There may be some last-minute changes to the menus, so keep your peepers peeled!

You thought you could walk past the Kiwanis Pancake Breakfast on Saturday, July 15, without answering the siren call of the griddle. The song of spatulas slapping hot metal makes you smile as the smell of pancakes tickles your nose. Entranced by a stack of cakes with rivulets of amber syrup and melting butter sparkling in the morning sun, you get roped in and happy for it! What better way to support your community than to throw yourself onto that warm stack of flapjacks made fresh by smiling volunteers? A hot cup of joe washes down the sweetness. The kids slurp down milk before polishing o their

own plates of cakes. Feed the family and help Fortuna for just $8 adults, $5 for children 7 and under. Make it to the Rohner Park Cook Shed between 7 and 11 a.m. Arrive late and the only sound you hear will be satisfied sighs of well-fed cowpokes.

Some artists capture splendor using paint or sculpt beauty from raw clay. During the Fortuna Rodeo, the true artists work in beef for the revered Deep Pit Barbecue served up on Sunday, July 16. Specialized crews tend the meat from pre-pit to the plate. Pacific Pastures Grass Fed Beef is seasoned to perfection at the Fortuna Fire Hall as the pit is prepared for its early hour interment. The flames await!

At 10 a.m., some 4,000 pounds of meat is revealed with fanfare to receive its due adulation. All hail the artists of the pit! No weathered range rider would forget the rib-sticking, hunger-taming, tonguetantalizing beans. Grab a roll for that last bit of sauce because it isn’t polite to lick your plate in public. Buy your ticket online or get there early. Although they make gallons of potato salad, don’t be a slow poke or you will be left with an empty plate and a hangdog look. Serving stops at 1 p.m. or earlier if the vittles run out. ✪

102: This Rodeo’s for Young Cowpokes, Too!

Carnival

Fun is on dazzling display at the Fortuna Rodeo Carnival from Tuesday to Sunday, July 11-16. A pint-sized cowboy tames his first mustang convertible, even if it is on a carousel. Even adult cowpokes squeal as the Zipper zooms around in all its lighted glory, and the Ferris wheel lifts couples far above the families at play. Cotton

candy and games add to the fun. Buy a $35 all-day wristband so your little ones (and you) can ride the Super Slide again and again! Bring the whole bunkhouse along to Rohner Park from noon daily to 11 p.m. Tuesday-Thursday, closing at midnight Friday-Sunday.

Kids Games

On Tuesday, July 11, treat your kids to a Rodeo Week evening designed just for them at the Redwood Village Shopping Center (700 S. Fortuna Blvd.). The Fortuna Volunteer Fire Department hosts an evening of free children’s activities including the fun and delicious Cake and Candy Walk. Hit the entry boxes to win goodies from the Redwood Merchants Association. Keep the memories fresh with a Western-themed family photo. Those adorable tiny chaps they wore today will be too small for them tomorrow.

Street Games

The Fortuna Volunteer Fire Department is the first responder of free family fun!

On Wednesday, July 12, the hometown heroes put on their annual Rodeo Street Games on Main Street from 6 to 8:30 p.m. Fortuna’s littlest cowboys and cowgirls have been training for the Stick Horse Race. The Egg Toss is a nail-biter, but still leaves the scrambling to the Tony Johnston Penny Scramble

When tummies growl, the Eel River Valley Technical Rescue Team fills the family feedbag with hot dogs and hamburgers. The whippersnappers will need all their energy for the bounce house (after which they will sleep easy). Parental game guidance is needed for competitors 3 and under, but age groups 4-5, 6-7 and up ride tall in the saddle all on their own.

Parade

Want to make a 5 year old lose their mind with joy? Sit them down on Main Street on Saturday, July 15 at 11 a.m. for the 102nd annual Fortuna Rodeo Week parade and wait for flashing fire trucks to roll by with sirens blaring. The parade has it all, from the Rodeo Queen and her royal court to the goofy Shriners cars whizzing about. The John Rice family of Fort Baker Ranch has the honor of leading the parade as Grand Marshals. Be sure to give them a hearty wave as they pass! ✪

TWO MEMBERSHIPS COMBINED FOR STRONGER PEACE OF MIND

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Veterinarian Support

Ferndale and Fortuna Veterinary Hospitals have stood watch over the animal athletes of the Fortuna Rodeo for more than 20 years. We provide emergency medical services, if needed, to the animals that the riders compete with and against.

The tradition started when doctors Ozanian and Silver owned the practice. They made the commitment to the animal athletes and a veterinarian from the practice has been at the rodeo every year since. The tradition continued after

Jennifer and Dr. Kris Flores purchased the practice in 2016.

Moving into the future, Kris and Jenn are hoping to create a full service veterinary facility in Fortuna that allows us to provide quality healthcare with the highest standards of compassion; to encourage strong owner participation; to improve quality of life through informed decisions; and to promote the welfare of pets and livestock. At Ferndale and Fortuna Veterinary Hospitals, we are called to serve our community, our patients and their families. ✪

Western Outpost

The Big Boot on Broadway brings western gear to the first Fortuna Rodeo Western Outpost! Great Western and other vendors will tempt passing posses with the garb of the cowboy trade. Stop Please replace the Rodeo Western Outpost copy with:

The Big Boot on Broadway scoots to the first Fortuna Rodeo Western Out-

post! The Fortuna Chamber of Commerce brings together Great Western and other vendors to tempt passing posses with the garb of the cowboy trade. Stop by the Firemen’s Pavilion Thursday through Saturday from 10 a.m. to 7 p.m., or Sunday from 9 a.m. to 4 p.m. Because every cowboy needs a little flash!

BBBB Brings Out the Best!

Bulls, Broncs, Bands and Brews returns on Saturday, July 15. Be there when the gates open at 6 p.m. to grab a cold brew from Eel River Brewing Co. and Humboldt Beer. The Remedy Band is back to cure what ails you! No snake oil salesmen, this band puts out rocking country classics with some trail-hardened roll. The musical medicine starts to flow at the same time as the taps.

Get ready to give out hearty gu aws: Mutton Bustin and Steer Riding are next! Watch in amusement as little mutton busters (ages 6-9 with an adult) put wool to a di erent use. Watch in awe as tough middle schoolers (ages 10-13 with an adult) show us old timers how it’s done. Register your up-and-coming rancher online. Check in begins at 6 p.m. with waivers and required safety helmet and vest check (steer riders need to bring rigging, too). Call (707) 498-1411 to enter the adrenaline-fueled

Rescue Race or Hide Race. The $50 per team entry fee could win y’all a cool $500!

Support the 103rd Fortuna Rodeo by expanding your art collection during the night’s auction! A commissioned artwork by local artist Michelle Murphy Ferguson adorns the cover of this program. Michelle’s artwork graces the walls of national and international collectors, and this unique framed piece could hang on yours if you bid high enough.

Now is the time for riders made of steel! The thrills and chills of Bulls and Broncs will get you out of your seat cheering. How can that cowboy stay on a bronc that bucks so hard you feel your own bones jar on impact? Snorting bulls make quick work of some, but will that big bull give way to a rider with an unbreakable will? You’ll need another beer to soothe that throat raw from hollering. The best thing about BBBB is that it will be back again next year. ✪

Rodeo Events

102 – This Rodeo’s for You!

Welcome to the 102nd annual Fortuna Rodeo, the centerpiece of the Friendly City’s weeklong summer celebration! Fortuna is proud to o er the largest rodeo in the region, giving cowboys up and down the state a chance to show o the skills that built the American West. In addition to competing in the individual events, which are described in the following pages, each cowboy’s individual scores are totaled together to make them eligible for three all-around cowboy prizes — the rodeo’s top honors. They are:

Tom McWhorter Memorial All-Around Cowboy

Award given to the cowboy who has won the most money overall across all events of the rodeo.

Sponsor: Mobley Construction (MCI)

The Fred Barry Memorial Top Hand

Law Offices of Patrick J. Barry

Award for the Humboldt County Top Hand. Given to the Humboldt County-based cowboy with the highest overall standings in all events of the rodeo.

Sponsor: Law O ces of Patrick J. Barry

All-Around Cowgirl

Awarded to the cowgirl who has won the most money.

Sponsor: Jack Hurst Trucking

Bull Riding

Maybe the most popular event and probably the most dangerous, bull riding is a battle of wits and brute strength between a cowboy and the most dangerous of ranch animals. The cowboy attempts to ride for eight seconds, strapped to a bucking, whirling 1-ton bull, holding on with only one hand. This is a judged competition: Points are awarded for the cowboy’s form and for the di culty of the ride. But if the rider is bucked o , or if he touches the bull with his free hand, he is disqualified.

Sponsor: Bear River Casino

Tie Down Roping

Tie-down roping — also called calf roping — introduces another element into the mix. Not only must the cowboy rope the animal, as in breakaway roping, he must also bring it to a full stop and immobilize it. After the animal is lassoed, the cowboy dismounts and runs to the calf carrying a small rope in his teeth. He then throws the calf to the ground and binds three of its legs, after which he signals to the judges and time is called. The event isn’t over, though — if the calf kicks o the rope on its legs within six seconds, the contestant is disqualified.

Sponsor: Providence Health

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Saddle Bronc

Bronc riding comes from the essential cowboy skill of taming (or “breaking”) a horse for use. As in bull riding, a contestant must stay atop the wild animal for eight seconds using only one hand. But the bronc rider has additional considerations — he is also judged on how well he spurs the horse to action with his boots, and he must keep his feet in the stirrups at all times. Bronc riders come out of the chute with their legs over the horse’s shoulders in order to give the animal the initial advantage.

Sponsor: Humboldt Fence Company

Steer Wrestling

Steer wrestling (or “bulldogging”) tests the cowboy’s strength as well as his skill at handling both horse and cattle. In this timed event, the steer leaves the chute at a run, tailed by one horseman (“the hazer”) who keeps the animal running in a straight line. After a head start, the barrier holding back the mounted contestant is tripped, and the steer wrestler races after his quarry. When he catches up, he dismounts his horse at a run and transfers his weight to the steer, which he then wrestles to the ground. Quickest time wins, but as with all timed events the contestant gets a 10-second penalty if he leaves the chute too early.

Sponsor: Harbers Insurance

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Rodeo Events

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Ribbon Roping

In this two-person, timed rodeo event, the roper, who starts out in the box, and the runner, who starts from another location in the arena determined by the field judge, attempt to rope a steer and take a ribbon from its tail. Once the steer comes through the barrier, the roper can use any catch to rope it, then loop the rope around their saddle horn. The runner then snatches the ribbon from the steer’s tail and sprints to the box with the barrier as the finish line.

Sponsor: Hohman & Associates Forestry Consultants

Team Roping

The only team event in the rodeo, team roping features two di erent styles of lasso work. A steer leaves the chute running. After a short head start, two cowboys follow on horseback. The first must rope the animal’s head or horns to stop its forward progress, moving it into a turn. Then the second — the “heeler” — attempts to lasso the animal’s rear legs. A five-second penalty is assessed if he manages to rope only one leg. The clock is stopped when the steer is fully roped and the contestants’ two horses face one another.

Sponsors: The Playroom and DCI Builders

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Rodeo Events

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Breakaway Roping

This fast-paced event is the purest test of a cowgirl’s lasso skills. As in steer wrestling, a calf leaves the chute at a run and after a head start trips the barrier holding back the cowgirl. The contestant then gives chase and attempts to lasso the calf’s head. She has the rope tied to her saddle horn with a string and halts her horse. Time is called when the calf, which is still running, breaks the string.

Sponsor: Eel River Brewing Co.

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Barrel Racing

The premier women’s event in the rodeo, barrel racing is the ultimate test of speed and agility. Riders attempt to run a cloverleaf pattern around the three barrels in the fastest time possible. The quickness of the clockwise and counterclockwise pivots around the barrels are crucial, as is the final sprint back to the starting line. Riders are penalized five seconds if they tip over a barrel. ✪

One hundred and fifty-four racers participated in the 2022 race. For all results and more photos, visit.6rrc.com.

Family Fun at the 2023 Rodeo Run

It’s time to kick up your heels and lope through town! The 6 Rivers Running Club invites you to participate in its annual Rodeo Run 5k on Sunday, July 9. Register at the Redwood Café (corner of 12th and Main streets) at least 30-40 minutes in advance of the 9 a.m. start. The USATF certified course welcomes all for a $10 entry fee, free for club members. Visit 6rrc.com to join or sign up on race day. You don’t have to beat 2022 winners Thomas Becannon (17:57) or Karen Kidwell

(21:09) to have a blast. Take a stroll with friends on a beautiful Fortuna morning as you sip smoothies in the sun. Your 10 year old has been begging for LED shoelaces. Kit out the whole family so they flash as they fly through town! The run starts and finishes in the Redwood Café parking lot, curving o Main Street to Fortuna Boulevard’s south end and back. Bribe the recalcitrant racer with a midpoint co ee stop. Although each great journey starts with a first bold step, many are simply fueled by ca eine.

One Hundred Years of Fortuna Rodeo Firsts

During the long history of the Fortuna Rodeo, many “firsts” have marked new ideas and new ways of building community involvement. Some of these firsts became treasured annual events; others lasted only a few years. Some became Fortuna Rodeo lore, preserving the memory of past rodeo heroes and setting standards for present competitors to achieve or surpass.

Chief among all “Fortuna Rodeo firsts” is the first Fortuna Rodeo itself, held at the newly created Rohner Park on August 27 and 28, 1921. It was sponsored by the Humboldt County Stockmen’s Association as entertainment for their annual picnic. Cowboys put on riding exhibitions to thrill the audience as well as some actual contests with local cowboys riding alongside Ty Stokes and Jesse Stahl, two well-known African American riders who were among the best rodeoers of the 1920s. Jesse Stahl was posthumously recognized for his abilities in 1979 when he was inducted into the Cowboy Hall of Fame, and he was the first of the many future Hall of Famers who rode at the Fortuna Rodeo.

By 1925, the local businessmen became involved in the rodeo, ensuring its position as one of Fortuna’s summer festivities. In 1927, the businessmen created the first Fortuna Rodeo parade, described at the time as a “historical pageant.” The parade featured an ox cart, a covered wagon and a stagecoach, with parade participants dressed as figures from California’s past such as padres and aristocrats from Spanish California, gold miners and pioneers. Members of the Hupa Tribe performed their White Deerskin Dance in what is believed to be the first time since 1879 that the dance was performed in public. Another first from 1927 was the first Fortuna Rodeo queen contest, won by Maxine Gould.

The first rodeo sponsored solely by the Fortuna Businessmen’s Association was held in 1930. The stockmen felt they could

no longer support the rodeo financially, due to the stock market crash of 1929. The Fortuna Rodeo made it through the first years of the Great Depression, but ultimately was canceled due to the economic hard times in 1934 and 1935. However, the rodeo returned with renewed vigor in 1936. At this time the “penny scramble” became a feature of Rodeo Week. This event is now for children only, but when it began, it was open to everyone (thanks to the Depression, most people could use a bit of extra pocket money). Also in the late 1930s, the Fortuna Volunteer Fire Department became involved with the rodeo, sponsoring the traditional Saturday night dance. The rodeo returned to its preeminence on the Professional Rodeo circuit, with riders such as Hall of Famer and National Champion Johnnie Schneider riding and roping at the event. The year 1941 marked a Fortuna Rodeo high point when renowned rodeo photographer DeVere Helfrich attended and captured the action, his photographs chronicling national competitors as well as regional riders such as local favorite Clarence Bugenig.

In 1942, the Fortuna Businessmen decided to cancel the rodeo in order to focus on the war e ort. However, that year a one-day amateur rodeo was sponsored by the Fortuna unit of the Women’s Ambulance and Defense Corps. The women used the money raised at this rodeo for purchasing an ambulance for local use during World War II. In 1943, the Armed Forces requested that the rodeo not be held, since if an emergency caused the highway to be closed, rodeo attendees would be stranded. Also, many of the local businessmen, as well as the cowboys themselves, were serving in the Armed Forces. With the end of the war, the rodeo resumed in 1946. Many favorite events returned, such as the penny scramble (which had now become a kids-only event), a carnival, dances and a large parade.

A major first for the Fortuna Rodeo came in 1951, when the Fortuna Rodeo

Association was formed, with a board made up of equal numbers from the Fortuna Volunteer Fire Department and the Fortuna Chamber of Commerce. The by-laws developed by the Association, which are still followed today, state that once expenses are paid, all funds raised by the rodeo will be used to maintain and improve facilities at Rohner Park.

The 1953 rodeo was the o cial celebration of the City of Fortuna’s “Diamond Jubilee” 75th anniversary. This year may also have been the first to feature a grand marshal for the Fortuna Rodeo parade. In 1953 the parade’s marshal was Captain Leroy Gates, who served as an air force pilot in both WWII and the Korean War and was one of the founders of the Rohnerville Airport. A rodeo tradition begun in 1953 was a pancake breakfast during Rodeo Weekend. This event was first sponsored by the women’s service organization the Quota Club, then by the Business and Professional Women’s Association from 1959 onward, and then from 1997 by the Fortuna chapter of the Kiwanis Club.

In 1954, Clarence Bugenig won the local champion saddle. The year 1954 also saw the final professional rodeo held in Fortuna. In 1955, the Rodeo Association decided the Fortuna Rodeo would become an amateurs-only event. They hired Dick Hemsted to provide the stock animals, which Hemsted Rodeos continued to do into the 1990s. The 1950s also saw the return of the deep-pit rodeo barbecue and the queen contest. The first Fortuna

Rodeos back in the 1920s had featured free barbecues, with stockmen donating the animals, but now the Rodeo Association charged a small admission fee for the ever-popular meal created by a team of volunteers led by “Super-Chef” Nat Evans, inventor of a secret blend of meatseasoning spices. To this day, the beloved tradition of the Fortuna Rodeo barbecue continues, made possible by dedicated volunteers and featuring a closely-guarded secret recipe.

In 1964, Al Cooper won the first of his four local champion saddles and in 1965, Charlie Rodriquez won the first of his five local championships. These two men would remain the competitors with the highest number of local champion wins at the Fortuna Rodeo until Casey Minton achieved an astounding nine local champion saddles in the early 2000s. Popular Rodeo Week events in downtown Fortuna in the 1960s included street dances, a greased pole climbing contest, greased pig contest and an orange crate race, first sponsored by the Fortuna Junior Chamber of Commerce (the Jaycees) in 1966.

In the late 1960s, the tradition began of the Volunteer Fire Department hosting a Firemen’s Games event on Main Street during Rodeo Week. For three years in the 1970s, Rodeo Week festivities included a children’s parade. Youngsters from the Strehl and Ryles families were among the frequent winners of children’s parade awards for entries like their “Five Little

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History

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Ducks” in the 1974 “Disneyland of the West” kiddies’ parade. In 1975, a horseshoe-pitching competition became part of the Rodeo Week lineup, and around this same time, bicycle races were added to the week’s activities. Also for the first time in 1975, a volunteer Fortuna Rodeo Band was created to take part in the rodeo parade, composed of students from the local schools along with other community members. In 1976, the year of the United States’ Bicentennial celebrations, the Jaycees sponsored their first Fortuna Rodeo Tennis Tournament, which would be part of the annual events until the early 1990s.

The Rodeo Association declared that 1979’s event would be the 50th anniversary rodeo, although later re-calculation led to the conclusion that this milestone was actually a few years o . (Matters were complicated by the several years without a Fortuna Rodeo during the Great Depression and World War II, and by disagreement about which events had been o cial Fortuna Rodeos.) As part of the o cial celebrations of the rodeo’s first 50 years, a Friday night fireworks display became part of Rodeo Week, remaining a highlight of the festivities until 1986.

In 1980, for the first time, Outhouse Races were added to the Rodeo Week fun.

This rip-roaring event continued until 1985 and later was re-introduced for several more years in the early 2000s. Early in the 1980s, the merchants of the new Redwood Village Mall began sponsoring Rodeo Week entertainments, and during this decade, Redwood Village would become the location for the kids’ activities on the Tuesday of Rodeo Week.

A major milestone took place in 1984: for the first time, the winner of the local all-around champion saddle was a woman. Suzi Fusi captured the honor only one year after riding in her first rodeo (at the Fortuna Rodeo in 1983). Fusi also won the Pro Rodeo California Cowboys Association’s 1984 award for Rookie of the Year. In the first 100 years of the Fortuna Rodeo, two other competitors have joined Suzi Fusi in the ranks of women who have been Fortuna’s local all-around champions: Sherry Luman in 1988 and Jennifer Renner in 2019.

Foot races through town had joined the Rodeo Week lineup in or around 1980, and by 1984, the annual Fortuna Rodeo Fun Run was sponsored by the Six Rivers Running Club. Two beloved Fortuna Rodeo traditions came into being in 1986: the “kidnapped tourists” trial and the chili cook-o . The first tourists to be “kidnapped” and treated to a free weekend

of rodeo-themed hospitality were Al and Raylene Key, a honeymooning couple from Vermont. Tourists continued to be “kidnapped” as part of the Rodeo Week shindigs until the final abduction of a vacationing family during the rodeo celebrations in 2016. The first chili cook-o took place in the parking lot of Del’s Liquors and Deli on Fortuna Boulevard; in later years the event would move to its current downtown location on Main Street. A major di erence between the early chili cook-o s and the event we know today was a lack of beans: the “Fortuna Rodeo Chili Society” declared that “true chili” consists of “any kind of meat, or combinations of meats, cooked with chili peppers, various other spices and other ingredients, with the exception of items such as beans or spaghetti which are strictly forbidden.” Also in 1986, the Rodeo Association unveiled the first annual Country Music Showdown at the rodeo grounds. For several years, the showdown would be a highlight of Friday night’s events.

An “ugly dog contest” was introduced in Rodeo Week 1988, and took place for several years. Cyrus Comer’s Dalmatian/ English bulldog mix Jeremiah was the first pooch to be proclaimed Fortuna’s ugliest dog; in subsequent years Charlie Washburn’s scru y little canine Rambo would be Jeremiah’s biggest rival for the title.

The biggest Fortuna Rodeo first of the 1990s was the creation in 1994 of a junior rodeo, the Fortuna Junior Round-Up. The event would grow to become one of the biggest and most popular junior rodeos in the northwest. In the late 1990s, Fortuna’s own West Coast Rodeo Co. inherited the mantle of the Hemsted Rodeo Company, becoming the stock contractor for the Fortuna Rodeo.

In the year 2000, the Rodeo Association decided to change the way past rodeos were counted. Things had gotten confusing over the years, with disagreements about the number of years in which no Fortuna Rodeo took place. From 2000 onward, the rodeos have been reckoned by the number of years since 1921’s first Fortuna Rodeo. This change created what might seem to be a case of time travel: 1999’s Fortuna Rodeo was advertised as the 70th annual rodeo, and 2000’s was the 79th. In 2002, the Association introduced “Family Night” at the rodeo grounds as a highlight of Rodeo Week’s Friday, with kid-focused activities such as piñatas and

an “animal scramble.” Over the next few years, Friday’s activities morphed into the wild competition known as the Quadiators, and Friday became Motorsports Night at the Fortuna Rodeo.

The year 2006 brought another Fortuna first: the tradition of commissioning an original artwork each year to illustrate the rodeo’s posters and program. Don Brown, who was then the Rodeo Association member in charge of advertising, brought the idea to Fortuna. The first Fortuna Rodeo painting, by Arcata artist Forest Stearns, shows Ben McWhorter bullriding, with Roy Curless and Tom McWhorter among the spectators.

In 2013, a new event joined Saturday night’s lineup: Bands, Bulls and Brews (another b-word, Broncs, would later be added to the title). That first Bands, Bulls and Brews also featured a game of “cowboy poker,” pitting card-players in the arena against a bull: the last player to leave the table, after the bull had chased all the other players away, was the winner.

Among the most recent Fortuna Rodeo firsts, in 2017, the elite bullfighting cadre Bullfighters Only, based in San Antonio, Texas, became the central attraction during Friday night’s festivities.

Some Fortuna Rodeo firsts are far less welcome than others. In 2020, due to the worldwide COVID-19 pandemic, what would have been the 99th anniversary Fortuna Rodeo instead became the first Fortuna Rodeo to be cancelled since the end of World War II.

Since almost the very beginnings of the Fortuna Rodeo, it has been traditional for rodeo organizers to declare that the next year’s rodeo will be “bigger and better” than the one before. In 2021, for the 100th anniversary rodeo, a bigger and better rodeo again takes its rightful place as one of the greatest annual celebrations of life in the Friendly City of Fortuna.

Historians Susan J.P. O’Hara and Alex Service are the authors of In and Around the Arena: The 100 Year History of the Fortuna Rodeo. The book, featuring over 800 photographs from the collections of local community members and museums, will be published later in 2021. Be sure to stop by the authors’ table at the rodeo this year, for more information on the book and to add your name to the preorder list for In and Around the Arena.

Saddle & Silver

There are plenty of reasons to mount up for rodeo competition, practice for countless hours and risk injury in the dusty arena. But long after the cheering has subsided and the purse is spent, the trophies taken home by champion cowboys shine on. Here are the the storied prizes riders are shooting for at the Fortuna Rodeo.

Gary Edgmon Memorial Saddle

The Gary Edgmon Memorial Saddle is awarded to the top local all-around cowboy. Competitors must reside in Humboldt, Del Norte, Trinity or Mendocino counties to qualify for this award. Edgmon was the owner of Ferndale Meat Co. and a member of the Fortuna Rodeo Board for many years. He was in charge of the rodeo’s deep pit barbecue while on the board and he served up a great meal. Edgmon passed away in 1998 and a memorial saddle has been given in his name ever since. He was a lifetime Fortuna resident known for his lighthearted humor and giving personality. American AgCredit, the Edgmon Famly, and Sequoia Gas Co. are proud to sponsor this award.

Fred Barry Memorial Buckle

The Fred Barry Memorial Buckle, named after one of the larger figures in Fortuna Rodeo lore, is awarded yearly to the Humboldt County top hand.

Born and raised in Humboldt County, Barry was a cowboy and rancher. He won the all-around cowboy award at the 1941 Fortuna Rodeo and would later go on to have a successful rodeo career on the national circuit, competing in many of the big rodeos, including the Cheyenne Frontier Days, Pendelton Roundup and the Calgary Stampede. After retiring from rodeo, Fred ran a successful cattle ranching operation in Loleta and continued to be a

big supporter of the Fortuna Rodeo. The Fred Barry Memorial Buckle carries on his spirit, sponsored by his son Patrick Barry

Tom McWhorter Memorial All-Around Buckle

This buckle is presented to the Fortuna Rodeo’s all-around cowboy. Mobley Construction proudly sponsors this award.

Rodeo has always been a McWhorter family tradition. For 54 years, Tom McWhorter served on the Fortuna Rodeo Board, enjoying the sport and camaraderie that are part of the cowboy way of life. From 2005 until 2012, Tom’s family granted the Tom McWhorter Rodeo Scholarship to local high school rodeo participants in the California High School Rodeo Association.

Tom grew up on a ranch in Yager Creek and always enjoyed going to the high school rodeos, watching the young people develop their skills and grow into world-class athletes. “District Two has had a number of state and college champions who started in the local high school rodeo circuit,” said McWhorter’s son Ted, who continues the family’s rodeo tradition working for West Coast Rodeo Co. “We have an excellent reputation for outstanding competitors from our district.”