Merchant Magazine - July 1982

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The Merchant Magazine

Publisher Emeritus A.D. Bell, Jr.

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing Editors

Dwight Curran

Gage McKinney

Richard Medugno

Al Kerper

Art Director Martha Emery

Staff Artist Nicola O'Fallon

Circulation

Kelly Kendziorski

The Merchant Magazine (USPS 796-5ffi) is published monthly at 4500 Campus Dr., Suite 4E0, Newport Berch, Ca. 92616,0, phone (714) 549-E393, by The Merchant magazine, Inc, Second-class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon request.

ADVERTISING OFFICES

FROM WASHINGTON STATE & IDAHo: contact John V. MacKay, 157 Yesler Way. Suite 317, Seattle, Wa. 98104. Phohe (206) 621-1031.

FROM NORTHERN CALIFORNIA & OREGoN: contact David Cutler, 4500 Campus Dr., Suite 480,. Newport Beach, Ca. 92660. Phone 014) 5498393.

FROM SOUTHERN CALIFORNIA: contact Carl Vann, 205 Oceano Dr., Los Angeles. Ca. 90049. Phone (213) 4723llJ or (714) 549-8393.

FROM THE MIDWEST: contact Charles L. Lemoerlv. 1230 Brassie Ave.. Flossmoor. Il. 60422. Phone {J12)'t99-2r66.

SUBSCRIPTIONS

Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach. Ca. 92660. Include address label from recent issue if possible. plus new address and zip code.

Subscription RatesU.S. and Canada: $6-one year; $g-two years; $12-three years. Foreign: $14-one year; $20-two years.Single copies $1.25. Back copies $2.50 when available.

THE MERCHANT MAGAZINE is an independently-owned publication for the retail, wholesale and distribution levels of the lumber, building materials and home improvement business in the l3 Western states.

As Good Now as Then

lll/ELCOME to the 6fth anniversary issue UU of The Merchont Magazine. In its preparation we were often reminded that the good advice of six decades ago remains fresh today. The following direct quotes from the magazine's founder, Jack Dionne, (see page 14 of this issue) present some examples of his wisdom that are as true today as then.

"We believe that it is just as necessary to create markets for lumber as it is to make lumber . .

We believethatthe retaillumberman is the custodian of a great trust. That his position is in reality a stewardship, so great are his possibilities for good in his community." July I, 1922

"[t isn't luckit's pluck. It isn't inspirationit's perspiration. And opportunity is just a fancy name for hard work." July 15, 1922

"Anything that you can do to make your place of business one that your customers will enjoy visiting is worth while." July 15, 1922

"Even when piled neatly and attractively,

lumber doesn't explain much about itself. Your job is to explain what it does and makes." Aug. I,1922

"The way to sell building materials is not to try to sell them at all; simply do those things which will create a demand for that which you have in stock-your goods and your service," July I, 1923

"The girl with the pretty legs always goes to a masquerade ball dressed as a ballet dancer. She knows. But a lot of lumber men fail to incorporate that same thought into their business getting efforts." Nov. I, 1924

"The man who whispers down awell about the goods he has to sell won't reap the golden gleaming dollars like the one who climbs a tree and hollers." Sept. I,1924

To which we say amen and put forward the hope that we can all be wise enough to seek the good advice and counsel we need inbur business and in our personal life.

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Pictures fron

HIS selection of old photos from The Merchant Magazine's first few years of publishing gives a brief sampling of that long ago world of lumber marketing.

Reproduced from our bound copies of the magazine, going back to l922,they show an age of Mack trucks with hard rubber tires. new Model T Fords, primitive materials handling and a general architectural style most kindly described as utilitarian.

"D0WNT0WN building store . a modern place ol busrness tor building ideas, plans, illustrations, visualizations and materials."

-The Woodhead Lumber Co.. Main St., Los Angeles, Ca., Aug. 1922.

UTAH, lDAH0, Nevada, Washington and 0regon were served by Strable Hardwood Co., 0akland, Ca., (now part of the J.E. Higgins Lumber Co.) from this sizable location that employed fifty two. - July 1923

"NEW BRICK off ice building o{ the C. Ganahl Lumber Co., E. 1 st St. , Los Angeles (where) " they carry practically all of the so-called side lines, rooting, cement, plaster, wall board and hardware and at a DroJit." December 15,1923.

past

Retailing of lumber and building supplies was so different 60 years ago as to almost defy comparison with today's big, bright bold look. The customers were mostly men; ladies simply did not frequent lumber yards. But the times were changing and the distaff side was taking its place next to the men in ever growing numbers, part of the long term sharing of labor still growing today.

The diversity of the lumber invgntory would be considered fry limited by 1982 standards. Paint, tools and hardware were totally absent from some retail yards. The amazing inventories of today's modern home improvement center would no doubt dazzle the old time lumbermen speechless. But it was their world and the foundation of everything we have today.

60 years of memories from The Merchant Magazine

10 Years Ago

C. ESSLEY & SON took over r the Associated Moulding facility in East Los Angeles, Ca. fl Paul lVard, sales mgr. of Arcata Redwood, was re-elected president of the Humbolt Hoo-Hoo Club. n Dant & Russell, Portland, Or., bought American Timber & Trading Co. tr Palmer G. Lewis Co., Seattle, Wa., moved the entire Wenatchee, Wa., warehouse from one side of town to another. ! A three alarm, $200,000 fire destroyed the laminating plant, 250,000 b.f. of lumber, some rolling stock and a maintenance area at the Ed Fountain Lumber Co., Los Angeles. fl

American Mill & Manufacturing moved to new headquarters in Chula Vista, Ca. n Bud Peterson, after 45 years at Samoa, Ca., with Hammond Lumber and Georgia-Pacific, retired. ! F.W. "Bill" Niesenformed Niesen Forest Products. Fort Bragg, Ca. ! The El Cajon branch of Dixieland Lumber Co., San Diego, Ca., opened its doors to the public. ! Tarzana Lumber Co., Tarzana, Ca., and the Terry Lumber Co., Northridge, Ca., merged into Terry Building Centers. tr Bill MacBeath. MacBeath Hardwood Co., San Francisco, was elected president of the Pacific Coast Wholesale Hardwood Distributors Association. n

20 Years Ago

Donald B. Richardson, pres., Richardson Lumber Co., Denver, Co., was elected pres. of the National Building Material Distributors Association. n Wiliam Buettner was appointed sales mgr. of Standard Lumber Co., Los Angeles. ! J.W. Copeland Yards, Portland, Or., purchased eight yards in

Washington from the Columbia Valley Lumber Co., Bellingham. n Roy Forest Products moved to new offices in Sherman Oaks, Ca. fl O'Malley Lumber opened a new building materials center at Scottsdale, Az. n The lumber industry asked President Kennedy to take action to relieve the unemployment of 200,000 forest product workers. E J.H. Baxter & Co. provided the poles for a new pleasure resort, San Diego's Vacation Village. n Bob Britt Lumber Co., Eureka, Ca., bought L & M Building Supply. ! H.M. Nelson Lumber Co., was purchased by Max Hill, Montebello, Ca. n Bob Gaylord was named mgr. of Fir & Pine Lumber Co., Burbank, Ca. n Del Cole transferred to sales at Rockport Redwood Co., Cloverdale, Ca. n

30 Years Ago

Georgia-Pacific Plywood Co. bought C.D. Johnson Lumber Corp. n DaveDavisorganized Dave Davis Lumber Co., San Francisco. n The Woodwork Institute of California was one year old. ! United States Plywood Corp.'s new Los Angeles sales and distribution unit was said to be the largest plywood warehouse in the U.S. ! Gardiner Lumber Co., a Long-Bell subsidiary, made its first shipment of plywood. E Lamon Lumber Co. organized in San Francisco as did Bonnington Lumber Co. n Reedley Lumber Co., Reedley, Ca., had an open house for their newly rebuilt office and store. I C.L. Emery was named gen. sales mgr. of the Simpson LoggingCo., Seattle, Wa. n JamesCurran, president of the Bakersfield Sandstone Brick Co., celebrated his 90th birthday. fl Beaver Lumber

Sales moved to new offices in Medford, Or. n Oakland Hoo-Hoo Club held its 2fth annual reveille with 600 attending. n Evans Forest Products, Santa Rosa, Ca., moved to new offices. !

Sfory at a Glance

Names you'll recognize . . companies you know a nostalgic overYiew of six decades in the lumber business of the West.

40 years ago

The Cynthia Olson, Absaroka' Dorothy Phillips and Samoa, all lumber ships, were among those attacked by the Japanese in the Pacific. n White Brothers celebrated its 4fth anniversary in San Francisco. n Benson Lumber Co.' San Diego, halted coastwise towing of log rafts because of the war risks. n Manufacturers were warned to guard their sawmills against sabotage. n Weyerhaeuser Timber Co., Longview, Wa., worked a Victory Shift sending funds to the war effort and the Red Cross. ! The War Production Board applied a 60-day freeze to all sales and deliveries of softwood construction lumber by large producers. n Arizons Retail Lumber and Builders Supply Association called off its 29th annual convention because of the serious situation in the nation. n Servicemen E.L. "Bud" Reitz, E.L. Reitz Co., Los Angeles, Army; Pierson Plummer, Union Lumber Co., Fort Bragg, Army; Brian Bonnington, Larnon-Bonnington Co., San

Francisco, Naval Air Force; Ralph Lamon, Lamon-Bonnington Co., San Francisco, Army; Alfred D. Bell, Hammond Redwood Co., San Francisco, Naval Air Service; kwis Graham, California Redwood Association, San Francisco, Army, were among those listed on the Honor Roll of Lumbermen inArmed Forces. n L.G. "Bob" Burns, Burns Lumber Co. and Burns Steamship Co., Beverly Hills, was a major in the Transportation Corps of the Army. n

50 Years Ago

Jim Farley, assistant Western sales mgr. of the Pacific Lumber Co., San Francisco, accompanied by Mrs. Farley returned from a seven week trip to the Hawaiian Islands. n M.H. McCall, Union Lumber Co., Los Angeles, vacationed in Baja California. ! Frank W. Reitz, Los Angeles, purchased the Stangor Lumber Co. at Hynes, Ca. ! C.J. Mulrooney was promoted to sales mgr. of the dealer division of Weyerhaeuser. ! Reel Lumber Service was opened by E.G. Reel in Los Angeles. ! Lumber production was the lowest in 50 years with approximately 16% billion ft. ! J.H. Bloedel, pres. of Bloedel Donovsn Lumber Mills, Seattle, Wa., visited the company's office in Los Angeles. ! B.E. "Bert" Bryan, pres. and gen. mgr. of Strable Hardwood Co., Oakland, was appointed Hoo-Hoo state counselor for California. n O.H. Barr, Barr Lumber Co., Santa Ana, was elected pres. of the newly formed Associated Independent Retail Lumber Dealers of So. Ca. tr

60 Years Ago

F.B. Learned Lumber Co. was formed in Pasadena. n Robert S. Osgood, son of George J. Osgood, Wheeler-Osgood Co., Tacoma, Wa., came to manage the Los Angeles branch of the firm. n Dolbeer and Carson began to build a new redwood plant in Humboldt County. n Gibson Lumber Co., Arizona, bought the Fullerton Lumber Co., Fullerton, Ca. and opened a new yard in Anaheim, Ca. f} The Portland Lumber Co. mill, Portland, Or., prepared to resume operations. ! R.E. Danaher, presi-

dent of the California White and Sugar Pine Manufacturers' Association returned from the East. n Montgomery Lumber Co. opened in Culver City, Ca. n Charles R. McCormick Lumber Co. of Los Angeles incorporated. tr Hugh P. Brady, until recently connected with the A.C. Dutton Lumber Corp. at Poughkeepsie, N.Y. arrived in Ca. n W.E. Cooper, head of the W.E. Cooper Lumber Co., prominent Los Angeles hardwood distributors, returned from an extended trip through the principal hardwood producing districts of the South and Middle West.

A lumberman's memories of 60 years

G:

IX HUNDRED men and amuleltitude of horse drawn carts, pulling, pushing, moving and handling lumber in what seemed an endless stream of activity greeted me on my first day at Consolidated Lumber Company. I had arrived in Los Angeles from Canada for a three week stay with the company, which ended up being thirteen years.

That was 1922, the same year The Merchant Magazine was first published, and I might say I am delighted I was around for the birth. I guess today a yard with that many people would be the biggest anywhere in the country, but in those days there were even larger ones such as Hammond, Patten-Blinn and E.K. Woods. Even at 400 per hour, those were pretty big payrolls.

At that time, Jim Tyson, the president of the Charles Nelson Co., was owner and operator of many large sawmills in Washington and California, large distribution yards in the Bay District and Southern California, and about 35 steamships doing coast wise and inter-coastal lumber shipping. Another dominant man in the industry was Robert Dollar of Dollar Steamship Lines, doing extensive business in the Orient. Charlie Dant of Dant & Russell was big in both the domestic and foreign lumber business.

To a wide eyed youngster from the Canadian backwoods, these were exciting times, and times of great opportunity. There aren't many places on this earth where a young man could start out as a bookkeeper/secretary and rise to sales manager of a large company in such a short period of time, or have the opportunity to start his own business. As the years went by, there were many occasions on which Jack Dionne, the founder of The Merchant, stimulated his audience with new ideas and methods which were making their way into the business. Jack's and The Merchant's success were based upon areal know-

ledge of the lumber industry and a sincere desire to serve those in it. Perhaps the most dramatic changes I have seen over the years are in the methods of handling lumber. Mechanization replaced the horse drawn carts with chain drive, solid rubber tire trucks. Lumber carriers took over handling jobs that were formerly done with sheer manpower, and because of long shoremen being unionized, and the high cost of labor

Story at a Glance

at the harbor, rail became the predominant way to ship lumber to the Southern California market. In the early days a piece of lumber was handled approximately l5 times before it was delivered to the customer, while today, it may be three or four. And, isn't it amazing that we are now back to using ocean shipments, because of improved handling methods which have reduced the amount and cost of labor.

Other things which have changed are the grades and species of lumber used. In the old days we had low grade, construction and clear. Since we now have the ability to make a wide variety of grades to fit specific applications, we get better utilization of the lumber and are able to use species which weren't considered acceptable in those early years.

Communications have changed, of course. Originally the phones were bad and the mails were more reliable. We all know what has happened to the post office. But, this has been the trend, the more government involvement in our business, the more difficult it has been to do our job. Sometimes I think it was better stepping in horse manure, than the piles the government has created. It has become more and more difficult, under the heavy restrictions and taxes, to accumulate the capital necessary to grow and expand.

It shows in the attitude of workers too. In those days people were happy to have jobs and be productive, not looking for a way to rip off the government. They saved for their old age and planned for their retirement without one bit of help from the "experts" in Washington. Let's hope we are seeing a change in this direction, too. Maybegoing back is reallygoing forward, like ocean freight. The real pioneers of our industry like Kenneth Smith of Pacific Lumber Company and manager of the LumberAssocia-

Prominent Western lumberman contrasts past with today's business world . . companies, people, practices of the past . restrictions of the present.

tBetter be the Best,

A brief biography of the founding father

IACK Dionnehad charisma. His lUpersonality drew men to him the way a magnet draws iron filings. This powerful personality spoke through the pages of The Merchant (originally called The California Lumber Merchont), the magazine that he founded in Los Angeles sixty years ago. Dionne always spoke in an inspirational tone that the lumber manufacturers, distributors, and dealers of the West found uplifting, often humorous, and always worthy of their admiration.

Little in Jack Dionne's background seemed to explain the power with which he made an impression upon others. He was born Joseph Cyril Dionne on November 30, 1882, near Milwaukee, Wisconsin. The son of a sawmill man from Quebec, Jack grew up in the woods of the Upper Peninsula of Michigan. His mother, who taught Greek and Latin at Marquette University in Michigan, saw him raised in the Roman Catholic faith. She taught him to read the Bible daily and never to drink or smoke, lessons which became lifelong habits for Jack. Before he reached maturity his mother died. Jack earned high marks at high school in Marinette, Michigan. After graduating he took a job with a local newspaper.

Eight years later Dionne, now Z, followed his father to Groveton, Texas, where the older man had taken a job with the Davis Lumber Co. Young Dionne gained some experience working in the woods and sawmill, but soon he returned to the less physical work of a journalist. He spent six years representing the Americon Lumberman of Chicago

Sfory at a Glance Writer, author, editor,

publisher and entertainer, The Merchant Magazine's founder was a remarkable and fascinating figure.

and the Southern Lumber and Industrial Review of New Orleans. He also married Maud Carter Renfro, a pretty young woman with jet-black hair. Her grandfather had been governor ofthe state. The young couple settled in Houston.

In 1913, with only $400 in savings, Dionne decided to start his own Houston-based lumber journal, The Gulf Coost Lumbermon.

cooperative efforts of lumbermen throughout the Southwest. As a result the Lumbermen's Association of Texas, which had been founded to establish better relations between manufacturers and retail dealers, promptly elected the new publisher as its secretary. During the seventeen years that Dionne served as secretary, he saw the group grow into the largest trade association in Texas.

He also served as charter secretary of the Texas Forestry Association, the conservation group responsible for creating a department of forestry in the State of Texas. His magazine was the official organ for the association.

This article was condensed from Gage McKinney's forthcoming book on prominent lumbermen of the past and present. Its title is The Figure in the Groin,-ed.

In the following years, as his magazine became fat with advertising, features, and news, Dionne became a familiar visitor at sawmills and lumber operations throughout Texas, Oklahoma, Arkansas, and Louisiana.

As Dionne traveled, carrying jokes and news from one sawmill to the next, he became identified with the

Dionne was also coming into increasing demand as a speaker. Audiences at trade associations and the gatherings of the International Order of Hoo Hoo, the tongue-in-cheek fraternity of lumbermen, laughed uproariously at his stories and witticisms. For a time he hosted a radio program that was sponsored by a group of lumber manufacturers. He became as much an entertainer as he was an editor-publisher.

As his Houston-based magazine continued to prosper and as its editor-publisher became more widely known, Dionne began accepting speaking invitations in California.

The Merchant Magazine's 60 year history mirrors a dynamic industry

aAONTINUITY in the lumber Ybusiness is one of the strengths of the industry. Ten, twenty, thirty, forty, fifty year anniversaries of companies are remarkably frequent in the back issues of The Merchant Mogazine. Equally impressive is the number of fathers, sons, and even grandsons, listed in the management of old time firms. This is not limited to the males-many wives have taken an active part in the family business and daughters, too.

Names and faces are not the only continuing thread. There is a pattern in the events which have shaped the lumber business: natural disasters, legislation, the economy, social trends.

Since The Merchant staff and visitors to our office always enjoy digging through back issues, it seems appropriate at this time to share a few of the highlights of the past 60 years with you, our readers.

The first edition in 1922 carried a long article about changes in railroad freight rates; current news of lumber standardization from the then commerce secretary, a fellow by the name of Herbert Hoover, still eight years away from being president; a full page ad for oak floors by the E.L. Bruce Co.; a hardwood ad promoting birch water tight flooring by the old W.E. Cooper Lumber Co. which became part of a Wickes division, Builders Emporium, much in today's news.

An article entitled "Home Building Stimulates Prosperity" sounds much like today's calls for interest rate aid to help housing pull out of the current trough; another story told of Hoo-Hoo's plan to have its own redwood grove, a project that took more than 50 years to realize.

A fellow by the name of Bob Osgood was mentioned as having come to Los Angeles to manage the branch of Wheeler-Osgood, Inc. of

Tacoma, Wa. One other lengthy story details the lumbermen's campaign against a referendum for the state's voters to decide yea or nay on wooden shingles.

The Western Hardwood Lumber Co. and National Hardwood Co. both of Los Angeles had ads in that first issue. H.W. Swafford of E.J. Stanton and Sons was noted as a Lumbermen's Club speaker, and another story tells of a "Finish Your Home in Hardwood" publicitycampaign by White Brothers of San Francisco.

Many of today's social issues are echoes of those earlier years. The first issue of The Merchant carried a request from Miss Alberta Ruth Brey, active vice president of The Brey-Wright Lumber Co., Porterville, Ca., for women to band together and form a national organization of women in the retail lumber business. Other women wrote to second her motion and another story stated "All over the Unjtpd States today you will find lumber women enjoying the work of selling homes and home improvement." Along that same line, an article on modern lumber merchandising urged having a special separate sales and service room for the women doing the building shopping.

Conservationists were rising with the Save-the-Redwoods League working to save the giant California redwoods from extinction and to make the "state highways veritable avenues of delight for tourists traveling through them." Companies including Lagoon Lumber Co. donated redwood timber adjacent to the highways to the cause.

Familiar names appearing in that era included The O'Malley Lumber Co. of Phoenix, Az., which had just purchased prop€rty in El Paso, Tx.; Frank Paramino, Paramino Lumber

Co., San Francisco, Ca., who traveled widely, described The Merchant as a "real lumber journal." LeRoy Stanton of E.J. Stanton & Son told Hoo-Hoo members that "Retailers ought to carry more hardwood lumber in stock."

A.L. "Gus" Hoover was mgr. of the Wendling-Nathan Co.'s Los Angeles, Ca., office; Long-Bell Lumber Co. began construction on new fir mills on the Columbia river near Kelso, Wa.; J.H. Baxter & Co.

Story at a Glance

The remarkable continuity of lhe Western lumberindustry is represented by many examples of names and companies active in the early'20s that are prominent today. purchased a streamer to transport creosoted piling from the Northwest.

Pacific Lumber Co. electrified its logging operations at Freshwater, Ca. The American Hardwood Co. marked its 8th year in business. The Johnson-Anawalt Lumber Co. added a planing mill to its Montrose, Ca., yard. Al Frost, San Diego Lumber Co. and the Frost Hardwood Co., San Diego, Ca., visited San Francisco.

Ernest F. Ganahl and Charles F. Grim bought the C. Ganahl Lumber Co., Anaheim, Ca. The Hammond Lumber Co., Los Angeles, was claimed as the largest retail lumber yard on earth with 27 acres, 15,000,(n0 ft. of softwood lumber, (Please turn to page 58)

Changes in the hardwood business t

species are still growing there, but it is difficult to locate them.

Woods generally considered almost extinct are crabwood and African ebony, while others, even some well known woods such as zebrawood, satinwood, tulipwood and wenge, are seldom available in commercial quantities.

characteristics. Woods such as shedua, obeche, seraya, and meranti, plus a wide variety of soft hardwoods from the Amazon basin and Pacific Coast hardwoods such as alder, ash, oak, maple and aspen are becoming familiar names in many different industries. While the price is relatively high on some species, compared to earlier years, availability, better grades and sizes help offset the cost.

S THE world's population increases, man needs more living space and this is usually accomplished by a reduction in the forest areas. This forest land is harvested and used for farming, cattle grazing and ranching. Later come the towns and cities to take up more of the land.

In the 50 years we have been in business there have been many significant changes in the industry. In our country, walnut lumber has grown very scarce and extremely expensive. Many plantings and tree farms for walnut may keep it from disappearing, but the scarcity keeps the prices constantly rising until it will become too costly to use in conventional ways. The chestnut tree under which Longfellow's Smithy worked has been ravaged byblight and is now a thing of the past. Other lesser known species, such as butternut, magnolia, cypress and buckeye, are almost impossible to find.

The European woods, which have been important botanical species, are fast disappearing too, including holly, hornbean, lima, yew and boxwood. There are still some timbers harvested in Europe, mainly oak, beech and birch, but they are largely plantation grown and sparingly used.

In Africa many of the readily accessible areas have been cut out. Most of the familiar and well known

In South America we have seen Brazilian rosewood, the king of the rosewood family,completely disappear. Rosewoods from other areas are also getting increasingly more difficult and scarce, and will eventually go the way of the Brazilian species. Other Latin American species in jeopardy include Brazilwoodthe dyewood and violin bow wood is now in short supplyothers include greenheart, lignum vitae, primavera, bocote, and angilique.

Even in Asia where the enormous forests still abound, the handwriting is on the wall. The vast teak forests have been disappearing quite rapidly. Only Burma is exporting any quantity of this fine cabinet wood. The sandalwood of old has been ravaged in past years until it is almost extinct. Other Asian species disappearing are the padauk, narra and marblewood. Even the fine Japanese woods such as their oaks, maples, beech and birch are in such large demand at home that only limited amounts ever leave the country.

While this is a rather bleak outlook for the future, there are some bright spots. Many new woods are being discovered to take the place of the disappearing species. A number of them are available in commercial quantities and grades with excellent appearance and good workability

Another positive aspect to the industry is the improvement in processing and handling techniques which allow us to get.better utilization of the available timber and produce lumber which is more closely adapted to its particular use, with a minimum of waste. In the harvesting of lumber, the advent of the Caterpillar tractor and chainsaw have created substantial improvements in getting to sources which were heretofor inaccessible. It allowed us to move timber to ports with a reasonable amount of manpower. Although, interestingly enough, ebony is still brought out of the jungle on the heads of natives.

Story at a Glance

Changed land uses create scarcities in many of the world's woods . . . the list of woods which have become rare grows lengthy new species gain favor harvesting improvements help utilization of available hard. woods.

THE PERFECT PRODUCT FORAROTTEil MARKET.

There's one bright spot in today's otherwise gloomy lumber market. Pressure-treated lumber. DIYer's and remodeling contractors are eating it up. Primarily because the bugs, mildew and termites won't. Even after 29 years in the ground.

It's become the smart, economical choice for all kinds of outdoor projects. And now you have a major new source to work with. Louisiana-Pacific. We're taking high quality hem-fir and ponderosa pine from our own forests. Giving it first-rate treatment at our new high capacity facility at Ukiah, California. And making immediate delivery with our own fleet of trucks.

So now you can give customers the treatment they've been asking for: L-P Outdoor@ Wood for decks, patios and fences. You can even gve it to them with a Cedartone" pre-stain. To say nothing of L-P Wolrnani zed@ lumber for sill plate& And pressure-treated land timbers. ..,

Thke advantage of a rotten situation.

For all the details. call: Louisiana-Pacific Corporation.

AlbuquerQU€, NM (505) 873-0511

Cloverdale, CA (707) 894-3362

Fremont, CA (415) 657-6363

Rocklin, CA (916) 624-4525

Orange, CA (7I4) 998-6500

Phoenix, AZ (602) 246-t578

Samoa, CA (707) 443-75LI

Mitchell Brothers, a longtime Portland, Or., trucking firm, has filed Chapter 11 bankruptcy a new Teamsters Union survey shows 28.890 of the workers in the trucking industry have been laid off nationally; in the West 24.6s/a .

Creditors of the bonkruPt Wickes Cos. are feuding bitterly over composition of the creditor's committees, dispute is bankers v. vendors: no word from Wickes as when $$ may be paid back the yearly loss turned out to be $258 million, triple earlierestimates . .

President Reagan vetoed, as expected, the mortgage assistance bill originally proposed by Sen. Lugar the U.S. Supreme Court will review the price fixing convictions of Georgia-Pacific, Weyerhoeuser and Willamette Industries; a loss could cost the trio up to $2 billion

Housing starts popped up a stunning 22Vo in May (latest available figs.) from Apr., the 1,086,000 pace topped the million mark for the lst time in 10 mos. . . . multi-family units jumped 50Vo bolstered by fed. $$, singles were up 8.7r/o; bldg. permits rose 1090, the 3rd increase in a row...

The Pacific Coast Builders Conference heard Anthony Frank and Leonard Shane, two top s&l men forecast that the U.S. wil[ never again build ].5 million new homes annually. mortgage foreclosures are at a record rate, some predict 500,000 in '82 . . business failures this year are at the highest level since 1932

May construction controcts rebounded 79r from Apr., but were still I l9o behind the same mo. in '81 the Hardwqre Sales Index slipped to 92.9 in April from March's 97.9V0 woodworking machinery orders slipped fractionally again in latest figures . .

L o uis i a n a- Pacific's shut-down 16,000 sq. ft. home center and 7 acre lumber yard in Orange, Ca., has been sold for $3 million to a buyer who plans a storage facility for the site Molalla Builders Supply, Inc., Molalla, Or., had a grand opening to celebrate new management by Sterling Roth . . DixielineLumber, San Diego, Ca., plans to open a new home center in neighboring Oceanside

Glen Johnson, Double J. Lumber Co., Orange, Ca., has bought out his partner, Jack Schirm, who is retiring . . . Sundance Lumber and Hordware, West Covina, Ca., had a successful grand opening kicked off with a cocktail buffet . . Franklin Building Supply, Boise, Id., is opening a new retail lumber yard near McCall, Id., Bruce Wood, mgr....

Mack Ciles is the new owner/mgr. of North Bay Lumber Co., Cofte Madera, Ca. . H. & E. Builders Supply, Barstow, Ca., is operating out of a warehouse while completing plans to rebuild the main store which was destroyed by a $1.5 millionfire...

Boise Cascade has no plans for starting up the mill at Yakima, Wa. . SaJe of Arcata Corp. for $335 million to ALB Ventures Inc. has been completed with that group changing its name to Arcata Corp. Louisiana-Pocific has combined its Sonora and Sierra divisions as the Sierra Division, operating out of Red Bluff, Ca., Meyer InternationalPLC is being formed with the merger of Montague L. Meyer PLC and International Timber PLC, two UK-based multi-national wood sellers. .

Dixieline Lumber Co.'s Phoenix, Az., facility is being merged into the Weyerhoeuser(its corporate parent) location on

Buckeye Rd. . . . O.K. Lumber Co., Fairbanks, Ak., has opened a new truss Plant . . . GYPsum Enterprises, Inc., is occupying a new 6,000 sq. ft. storage building built in Anaheim, Ca., bY San Antonio Pole which also is constructing two new buildings, 10,000 sq. ft. total, for the ScottCaudill Lumber Co., City of Industry, Ca., this summer

Max Hill Lumber Co. has moved toHuntington Park, Ca., from Montebello, according to Partners Bill Fox and Barry HePPner . California Forest Products has moved from San Lorenzo, Ca., to Gilroy . . Floor Service Supply Co., San Jose, Ca., founded in 1932, is currently celebrating a successful half century in business RoYbestos' Manhattan, Inc. has changed its name to Raymark Corp.

Californio Sugar & Western Pine, San Mateo, Ca., has closed its Fresno office, moved the Sacramento office to a new location; it earlier had relocated the Monterey office to the Carmel Valley . Dick Wickman, Jessup Door Co., Don Mitchell and Ted Saunders have joined as general partners in LacY Forest Products, Co., Redmond, Or. Stork Lumber Co., Denver, Co., has opened a new millwork division...

84 Lumber Co. has opened 13 new stores since Jan., including Lancaster, Ca., Glenwood Springs, Co., and Spanish Fork, Ut.; work is underway on a unit in Phoenix, Or., all part of 35 stores to be opened in '82 , K Mort expects capital expenditures of more than $2 billion between now and 1986 with 250 new stores planned.

Boise Cascade Corp., Boise, Id., foresees a deficit for the second quarter. ll9o ofthestaff at Hq-have been cut Standard and Poor's Corp. has lowered its ratings on the co. . .

McKinney Hardwood is a new retail/wholesale firm opened in Mountain View, Ca., by Gage McKinney(seestory, p. 14of this issue)

Announcing

WoodWindow forYou and

Cclifornio's oldest ond most relioble suppliers. Built for

western opplicotions! Cosement! Double hung! $ider! Prefit ond monufoctured in complionce with NVMA specificotions 1-5-2-73'. Stondord ond custom sizes. Thermol glozing olso ovoiloble.

Coll or write for brochure. Ve con supply o complete line of wood windows, sosh, doors, fromes, jombs ond trim. Prompt quototions ond delivery ovoiloble.

-a.C,$ s€ffi,.

GALENDAR

JULY

National Housewlres Manufacturerc Association - July 12-15, 77th semi-annual national housewares exposition, McCormick Place,/McCormick Place West, Chicago, Il.

Western Red Cedar Lumber Association-Jdy 22-23, annual meeting, Bowman's Resort, Weeme, Or.

AUGUST

W.O.O.D.,Inc.-Aug. 9, annual golf tournament, The Ranch, Denver, Co.

Window Energy ShowAug. 9-11, Las Vegas Convention Center, Las Vegas, Nv.

American Hardware Manufacturers AssociationAug. 14-19, Hardware Industry Week & 37th annual National Hardware Show, McCormick Place/McCormick Place West, Chicago.

National Woodwork Manufacturers Association - Aug. 15-1t , summer meeting, The Broadmoor Hotel, Colorado Springs, Co.

Wood Moulding & Millwork ProducersAug. 1E-21, summer meetings, Santa Barbara Biltmore Hotel, Santa Barbara, Ca.

Bsker-Hamilton Div. of California Hardware Co. - Aug. 22, show, Community/Convention Center, Sacramento, Ca.

California Hardware Co. - Aug. 29, market, Convention Center, Pasadena, Ca.

SEPTEMBER

National Fire Protection AssociationSept. 9-10, national electrical code workshop, Los Angeles, Ca.

American Ladder Institute - Sept. 12-14, fall meeting, Stonebridge Inn, Snowmass Village, Co.

California Redwood Association - Sept. 14, annual meeting, Eureka Inn, Eureka, Ca.

National Fire Protection Associrtion - Sept. 14-17, life safety code seminar, Portland, Or.

Western Wood Products AssociationSept. lE-21, fall meeting, Marriott Hotel, Newport Beach, Ca.

Arizona Hsrdware Co.Sept. 19-2.0, show, Mesa Community Center, Mesa, Az.

California Managernent ConferenceSept. 19-21, Alisal Ranch, Solvang, Ca.

Morse Hardware Co.Sept. 20, show, Holiday Inn, Bellingham, Wa.

Mountain States Lumber & Building Material Dealers AssociationSept. 23-25, 89th annual convention, Sheraton Denver Tech Center Hotel, Denver, Co.

Red Cedar Shingle & Handsplit Shake Bureau - Sept. 24, annual meeting, Sea-Tac Red Lion Inn, Seattle, Wa.

Want to see your organization in print? Send us rnformation including date and place on your next meeting, convention, or social event for the Calendar. Please make sure that we receive it at least six weeks ahead of the date and be sure to include your name, address, and telephone number.

ls Available ln TWO Beautiful Natural Colors.

and your building project is a snap. The tough decision is choosing one color over another.

SUNWOOD@is the color: One's a soft green, one's a rich reddish-brown. They both look so great, you

Afterall, both productsarepermanentlypreserved. may have a tough time making up your mind. But They're both clean, dry and odor free. They both whichever you choose, you'll get one tough, longresist rot, decav and termite attack. lasting wood for your building project!

FRED CARUSO executive secretary

EIHOTOGRAPHS of our past presiI- dents are being collected for the newly established President's Gallery.

According to president Jim Beardall, the association has obtained and framed 8Vz" x ll" photos of 12 of the 22 presidents serving since 1960 when the Mountain States Lumber Dealers Assn. merged with InterMountain Lumber Dealers Assn. Accompanying the photographs will be an engraved plaque with each president's name and year of service.

Photos still to be obtained are James Doolittle, 1960-61; Melbourne Romney Sr., 1962-63; Richard Cook, 1966-67; Howard Jones, 1968-69; Vern Thompson, l9G7l; Stan Dixon, l97l-1Z;Beno

Walker, 19J2-73:, Davis Martin, 1973-74; C.W. Diehl, 1974-75, and James Ellis, 1975-76.

Names of 126 suppliers and sales representatives from throughout the Mountain States have been submitted for Outstanding Supplier/Sales Representative awards.

Seventy-four dealers have nominated suppliers who demonstrate above average commitment to the industry.

Criteria for the awards include outstanding personality and friendliness in the conduct of business; outstanding professionalism in responding to customer and client needs; and outstanding service to customers and clients.

The names are being circulated to dealers, by state, for voting. Awards will be presented at the annual convention in Sept.

Bill Grimm, R-W Specialties, Denver, has been named insurance trust chairman. Dave Chambers, Anderson Lumber Co., Ogden, Ut., vice-chairman/chairman elect, and Derrell Ballard, T-Bird Home Centers, Alamogordo, N.M., sec.-treas.

Vern Russell, Russell Lumber Co', Douglas, Wy., and K.D. Ker, Max Ker and Sons Lumber, Idaho Falls, Id., remain as trustees.

Marvin Steele has been named Pres' and gen. mgr. of Sterling Lumber & Investment Co., which operates lumber yards in Alamosa, Boulder, Center, Estes Park, La Jara, Lafayette, Monte Vista, Sedgwick, Steamboat Springs and Sterling, Co.; Pine Bluffs, Wy., and Lewellen, Ne. Steele is mgr. of the Estes Park Lumber Co.

HOME GENTIER MERGHANT

11650 lberia Place

San Diego, Ca.92128

THE NATIONAL Mass Retailing In-

I stitute annual convention just ended. This year it was held in San Diego. I attended. My rationale for monitoring this convention was to determine how similar or different were the operations and the problems of these giant mass merchandisers from the home center and building material operators. Here are some facts and some conclusions based upon my observations.

r The exhibitors outnumbered the retailers at the show. When I questioned some exhibitors about this ratio they responded that because the seminar topics attract key industry decision makers, they find it a must public relations opportunity.

r The seminar topics covered many of the problems that face our industry today including:

o The Role of Marketing (in discounting)

r Merchandise Replenishment

r Increasing Sales Per Square Foot*

o Updating Store Advertising

r Consumer PerceptionYour Challenge for the 80's

r Payroll Productivity

r Review and Expansion of GMROI

I was also impressed by the facts and figures at a seminar entitled "Vendor,/Retailer Marketing OpportunitiesCouponing &Rebating."

o In l98l manufacturers distributed 102.4 billion coupons.

r 8090 ofthe households use coupons.

o 2 coupons are redeemed for every $100 of retail purchases.

r Retailers like coupons but get burned by lack of communications from the

*During the question and answer period the audience agrees that a better topic would have been "Increasing Profit per square foot."

manufacturers offering coupons and rebates.

The home center and building industry has been very slow to recognize the value of coupons as a merchandising tool. Retailers in our industry now have the sophistication and systems to make them work. They also have the experiences of the food and drug industry to circumvent the bugs.

The "Role of Marketing" session related to the concept that the public today is not looking for cheap merchandise. The catch phrases repeated were:

. "Investment Oriented"

o "Buying Basics"

. "Buying with a plan for the future"

o "Generic labeling sales dropping off"

o "National brands continue to command better prices"

Among some of the more recognizable names of our industry exhibiting at this mass merchandising show were Black & Decker, Clopay, Dap, Graber, Hart, Kirsch, Newell, and Stanley.

At the show the discount industry trade publication The Discount Merchandiser distributed their current issue includine

(Please turn to page 60)

Cffirnia. herewearb!

With sheathing and studs to go.

If you're a wholesaler or disffibutor in the Los Angeles basin,lfillamette's ready to fill your orders for top quality sheathing at Berth 190 in \Uilmington. Located in the Bay Areal You'll also find us at 2800 Alvarado Street in San Leandro, where we have the finest sheathing as well as studs.

We do all the warehousing so you won't have to. From a few units, to a truckload, just call ^/v\ us for a quote, then give us the soecs. \7e'll have the !l goods on our dock, / ready for your prompt pick-up. lUhat a way to save time and save some green in the Golden Statel

Phone us today at 503.926.777I. zr'

AIOHA from Hawaii and the Lumber Merchants Association, Northern California. (1) Members exchange information during reception. (2) Joyce and Jerry DeCou lll. (3) Jean Schafer, Diane Mayfield, Joyce DeCou and Chris Oberholser at the lava pool. (4) Education committee chairman Robert Patterson discusses educational programs, (5) Gordon Sayler presented an informative twoday seminar. (6)

LMA Convention It

EMBERS of the Lumber MerIUI chants Association, Northern California, enjoyed the environs of Maui, Hi., as a back drop for their ' 43rd annual convention, May 12-17.

Gordon Sayler, nationally recognized speaker on involvement of the family and business in a constructive daily life, conducted a two-day seminar. Of considerable significance was the exchange of information between dealers on a more personal basis. It has always been policy within LMA for dealers to freely exchange information on their business but at this convention that attitude was even more prevalent. The prolonged economic problems, which are of great concern to every building material dealer, intensified an interest in information on ways to cope with today's problems.

Business sessions and the presentation of the President's Awardto Roy Parsons were other important phases of the convention. Merle Mensinger, American Lumber Co., Modesto, was elected 1982-83 president. Others elected are James Leonard, SBS Inc. Marysville, 2nd vice president, Robert Patterson, Jr., Central Valley Builders Supply, St. Helena, lst vice president; Ron Silvera, Silvera Lumber Co., Antioch, treasurer, and Roy Parsons, San Luis Mill& Lumber Co. San Luis Obispo, chairman, Insurance Trust.

ltrE|NEWS

&VIEWS

HARRY MENDENHALL executive vice president

Lumber Merchants Association of Northern California

1055 Lincoln Ave. San Jose, Ca. 95125

tits$,$t.$..Esl,Iiiiri+[r.$,sssssssnffiij$#a+i4itei,$tirili+*!Hi.m.:,1f;8{#:sr.+.,

ERLE MENSINGER, vice president, American Lumber Co., Modesto, Ca., was elected president of the Lumber Merchants Association of Northern California, headquartered in San Jose, at the recent convention in Maui. Hi.

Mensinger, a native of Modesto, was educated in local schools, Modesto Junior College and the University of California, Davis. Holding positions of responsibility is nothing new to the new Lumber Merchants Association president. He is vice president, Boy Scouts, Yosemite Area Council; past president of the Modesto Rotary Club; president of the Downtown Improvement District, Modesto; past president, Valley Builders Exchange; past chairman, National Association of Credit Managers, Stockton; past president, Memorial Hospital Association; member of the Board of Directors, Modesto Credit Bureau, American Distributing Co. and pacific Valley National Bank.

I reckon you shouldn't place total blame for your high electric bills on the Arabs and your utility company. The Sierra Club, the Wilderness Society and other self styled "conservationists" should get a lot of the blame. They have long opposed dams, hydroelectric plants, nuclear power plants and coal fired generators-all sources of low cost electricity.

MENSINGER

He is active in Stanislaus Lod,ge {206, F & AM, Scottish Rite, Stockton, and Shriners Ahmes Temple.

Mensinger has served in many positions in the Lumber Merchants Association prior to being elected as president of that organization at the May 13-15 meeting. He brings a wealth of knowledge to the industry at a time when home construction is at arecord low. Mensinger has established agoal to work toward the reduction of the high interest rates which in turn will spur housing starts for the thousands of Californians desperately needing homes for their families.

Super Salespeople

Use your sales personnel as problem solvers when it comes to situations they might have more insight into, since they visit trade shows and service hundreds of customers every year.

Seruing the lumber, building materials and home improvement markets in 13 Westem Stafes - Since 1922

9_EBy!9E_

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Only Game in Town

If you think a loop layout with belt-to-belt level, color grouping and cross-aisle display are techniques used in a new computer game, You'd better study this jargon list and learn the rules of the latest merchandising game.

Belt-to+ye level-disPlaY of impulse items in the easily seen area from waist to eye.

Loop layout-a floor Plan that exposes the shoPPer to more merchandise and departments as he moves through a racetrack Pattern which uses long, shallow sections.

Color grouping-arranging colors or tones together for visual impact.

Cross-aisle-placing related merchandise on facing gondolas.

Face lift-a periodic clean uP' paint, fix up to keep the store attractive.

Reformatting-increasing Productivity through re-organization of merchandise and changes in decor, fixtures, floorplans, etc.

Remerchandising-arranging merchandise in related categories, stressing fast selling lines, and eliminating slow moving items.

Vertical merchandising-arranging related items in a vertical section to allow the customer to see it all at a glance.

Package or product alignmentarranging packages so that top level is even or arranging products on perfboard in lines.

Fegture end-another name for the endcap fixture Put at the end of a gondolato display new products, impulse items, seasonal and Promotional merchandise.

Use-grouping-display of related merchandise in one location to build related sales.

Shop concept-creating small shops or centers by arranging related merchandise from various dePartments in open areas, Platforms or gondolas with promotional signing.

Other techniqu€s to imProve Your skill at the merchandising game include keeping signing uP to date; moving items from stockroom to salesfloor quickly to win more sales; and making frequent game Plan changes on end caps. KeePing the playing area and the players in tip top condition also racks up points at the cash register.

nge

Loading lumber: 1929 style

THE transponation of materials

I and the forest products industry have been natural partners from the earliest days of commercial activity in this country. So when we ran across this old photo and its accompanying article, from the July 15, 1929 issue entitled "Lumber and Trucks" we figured it was a natural for an anniversary issue that celebrated our 60 years of publishing in the same month that The Merchant presents its annual Transportation Special Issue.

After making the point that "motor trucks are now a great factor in all branches of thelumber industryfrom the tree to the consumer," the article went on to estimate that "the retail lumber trade in California alone uses over 6000 trucks for the

distribution of their lumber products. One large retail company in Southern California operates over 60 trucks in their business. Many retail concerns in the state operate fleets running from l0 to 25 trucks."

Story at a Glance

The widespread use of "motor trucks" in 1929, from a page lrom The Merchant's files. "many retail concerns operate fleets running from 10-25 trucks."

The story goes on: "The above illustration is an excellent example of the use of trucks in the retail lumber business. This shows the loading of a truck load of lumber by an electric hoist on a Moreland truck at the yard of C. Ganahl Lumber Co., Los Angeles. The hoist lifts the lumber onto the truckthis operation takes but two minutes for loading."

While the Moreland Truck firm, one of a number in California producing vehicles for industry, is long gone, the Ganahl Lumber name is very much alive and well at its Anaheim, Ca. headquarters. It is the lineal descendent of the original C. Ganahl Lumber Co., founded in 1884 and at 98 years old it is believed to be the oldest retailer in Southern California.

Railroad to nowhere

WCTU (White City TransPortation and Utility Co.),White CitY (Medford), Or., is a railroad that doesn't go anywhere.

In the short-haul or switching business, the railroad provides service in White City Industrial Park, shuttling boxcars from loading docks to the Southern Pacific Transportation Co. tracks or picking up boxcars brought by SP and dropping them off at their destination on the 14 miles of track winding through the complex.

Story at a Glance

Short haul railroad oPerates with 2000 box cars . hard hit by wood products recession. cars stack up waiting lor bus' iness to improve.

A subsidiary of the Union Tank Car Co. whichis atinysegmentof the Marion Group, a Chicago, Il., conglomerate, WCTU operates with two diesel engines, 2,000 boxcars, ll employees and 26 customers including Boise Cascade and Cascade Wood Products.

Hard hit by the wood Products recession, the railroad has emPtY boxcars crowding its short line. Business is about 4090 of what it was in 1980, according to Jack Ball, mgr.

Andersonia Mill Burns

The brand new Andersonia Forest Products remanufacturing plant in Arcata, Ca., set to begin production July l, burned to the ground June 29, in an early morning fire. The fire also burned the compost plant of Humboldt Loaders, Inc. to the ground, causing approximately $500,000 damage according to Humboldt president Gary Blanks. Damage to the Andersonia operation was estimated to be approximately $500,000.

A final determination as to the cause and origin of the fire had not been made at presstime, but arson was not expected to be involved. Both companies indicated that they intend to begin rebuilding immediately.

The Andersonia timber facility was set up to surface, sawsize, precision end trim and drill to customer specifications. While the mill was virtually a total loss, the company's saw sizer, situated in an adjacent building, was expected to be back in operation shortly after repair of some electrical damage. The lumber inventory and a 20,000 sq. ft. climate controlled warehouse were not damaged . Both firms were fully insured.

Carriers & shippers can make deregulation work

FIEREGULATION: it's here to Estav.

It wai Nov., 1981, when Ray Baldwin, vice president, Mellow Express, a forest products hauler in Oregon, announced economy measures which were unprecedented at Mellow. Today, those changes are still in effect. Baldwin says, "We're working harder now."

He expects that Mellow will survive deregulation and the recession, but, he adds, "There's a lot of indecision in the industry now. Carriers are trying to decide whether to continue the battle or shut down. "

"Most of us are waiting to see if the new entrants can last," he said in reference to the influx ofnew carriers under deregulation. "We don't think they can."

Carriers are concerned and reactive about their future. The Carrier Preservation Committee (CPC), an organization established by the major rate bureaus to maintain the old ways of collective ratemaking, continues to advocate protectionist legislation.

The trucker controlled rate bureaus have acted as intermediary between carriers and shippers since the industry was regulated in 1935. However, since deregulation, carriers have utilized rate bureaus less and less. The overwhelming number of new independent rate filings has rendered many bureaus incomplete sources of rate information.

Most industry appeals for a regulated system have been advanced before the Motor Carrier Ratemaking Study Commission. The commission has concluded its data gathering on the subject of collective ratemaking, believed to be the last hope for the trucking industry to insulate itself from a competitive market place. Since its inception the commission has conducted seven hearings, heard over 100 witnesses and received written testimony from twice the number heard. The issue: should collective ratemaking immunity for single-line ratemaking be continued beyond its

scheduled repeal in January, 1984? The commission will submit its recommendations to Congress in January, 1983.

Larry Darby, commission executive director, would not speculate on what the commission might recommend, but reported "that there appears to be no new evidence sufficiently compelling to cause Congress to reverse its action on single-line ratemaking." An important finding of the commission is that "attitudes about deregulation are changing."

Many carriers and shippers are apparently finding that earlier fears were exaggerated or unfounded.

Story at a Glance

Those who adapt to deregula. tion will survive carriers and shippers must have dialogue ... establish comfort area opportunities lor related services.

was established first by the Staggers Rail Act and reinforced by enactment of the Motor Carrier Act of 1980. "The rulemaking proceedings are done," according to Larry Lesser, public information officer, ICC. "The rules are either all complete or initiated."

The hand of the ICC has been lightened considerably and "the answers to questions of survival and opportunity is where it should be - in the marketplace," Lesser concluded.

The rail and truck deregulation acts will change forever patterns of distribution in this country. The dynamic and far-reaching implications of a free market for rail and trucking will alter even the consuming habits of the public. For some, deregulation has meant simply cutting rates or relying on long-standing shipper-carrier relationships to survive, until the economy "turns around." For others, deregulation is an opportunity for creativity. It has established a competitive environment and competition rewards creativity. Companies which are aggressive and efficient will create ventures from which they will prosper.

"Few would like to see deregulation reversed now," Darby said.

Tom Gallaghan Jr., managing director of the Contract Carrier Conference, American Trucking Association, underscored Darby's observation recently. He said, "The time has come to give up the ghost on regula- tion," criticizing motor carrier organizations which continue to fight deregulation. "I have a hard time understanding why those who speak for truckers insist on advocating rules that make it more difficult than it already is to make a living in the trucking industry," he said.

Rail and truck deregulation is a change that is here to stay. The stage from which this change is emerging

Deregulation has created business opportunities and these opportunities are becoming speculative business enterprises. Deregulation opened up entry into the trucking industry, allowing perhaps as many as 3000 new carriers to compete. For railroads it meant the ability to discard unprofitable tracks to small railroad enthusiasts who can more successfully compete in a limited market.

The "railroader," a deregulation born venture, is an innovative device which allows a single trailer to switch running gear to accommodate rail or highway. This is being tested as a means for improving railroad piggy backing.

Jim Senner, traffic manager, Wil(Please turn to page 67)

Transportation and forest products share interests

ITRANSPORTATION and forest

I products are closely related in the Northwest with statistics showing that of all the lumber shipments sent from the western region to the United States markets last year 54.6s/o traveled by truck, 40.80/o by rail and 4.60/o by water.

A close relationship has developed between the members of both industries with the exchange of ideas and sharing of mutual problems fostered to some extent by the number of transportation clubs in the Northwest area that include shippers in their membership. A listing of these clubs includes:

Transportation Club of Portland, Inc.: Formed in 1912. Current membership 280. Members represent rail, truck, air and marine industries plus shippers representing all kinds of commodities and products. Activities include monthly lunch meetings with programs and/or speaker; scholarship awards; joint installation of officers with the Portland Traffic Club. Mailing ad-

Story at a Glance

Forest products transporta. tlon problems . . employees of two industries share mutu. al concerns . . . clubs foster exchange ol ideas.

dress: P.O. Box 3283, Portland, Or. 97208. Pres. C.M. "Marty" Richmond, Hawaiian Marine Lines.

Women's Shipping Club of Portland, Inc.: Formed in 1958. Current membership 209. Members represent rail, truck, air and marine industries, with membership open to all related support services. Activities include monthly dinner meetings with programs and speakers; annual transportation and trade workshop; boss of the year award; summer field trip to a port facility. Mailing address: P.O. Box 4521, Portland, Or. President: Mary Schroeder, Ataka Lumber America, Inc.

Delta Nu Alpha: Formed in 1956. Current membership 82. Members represent the ranks of business, education and government as well as college students. Activities include

programs. Mailing address: P.O. Box 2831, Portland, Or. Pres. Larry Morgan, Delta Lines.

Portland Traffic Club, Inc.: Formed in 1937. Current membership 125. Members represent rail, truck, air and marine industries plus shippers. Activities include monthly dinner meetings with programs and speakers; fund raising for education and charity. Mailing address: P.O. Box 1027, Portland, Or. 97208. Pres. George Charlan, Niedermeyer Martin.

Other clubs in Portland connected with the transportation field include Portland Shipping Club, Propeller Club of the United States, Portland Steamship Operators Association, Inc., American Society of Traffic & Transportation, National Railway Business Women's Association, Air Cargo Association, Oregon Trucking Association, Inc., plus other clubs indirectly related to the transportation industries.

Ms. Schultz is a good example of the close tie-in between the forest products industry and shipping. I{er background includes nine yeors with Ll/eyerhaeuser Co. as supervisor of documentation and seven years with Viking International as operotions mgn She is octive in three transportotion clubs as well as several other

monthly dinner meetings with pro- organizations-ed. grams and educational speakers; selection of "transportation person of the year;" educational and career

Antidotes for transportation troubles

AINTAINING a transportation fleet that functions economically at top efficiency, projects a favorable image of the company and keeps the employees who drive the vehicles happy is often a high priority with management. This collection of timely tips is designed to help.

O If you need an efficiency standard for your drivers, you might consider these figures released after the Car Economy Challenge driving competition finals. A standard tractor-trailer equipped with basic fuel-savers such as radial tires, wind deflectors, synthetic oils, etc. and a top notch driver should be able to achieve the following mileages: 290-hp class, 6.91-7.63 mpg; 350-hp class, 6.46-6.65 mpg; 420-hp class, 6.00-6.1 I mpg. How are your drivers doing?

o Trucks that have been converted to diesel fuel can save about $2,500 per truck per year, according to the experts. The biggest savings are for medium and long haul rigs.

o Clogged fuel lines and filters can cause problems in diesel trucks during cold weather. Try eliminating the problem with a new heated fuel line that keeps fuel above the temperature at which wax crystal starts to form. They say you can use No. 2 fuel all winter without additives after this device is in place.

o Create a more favorable image with the public by maintaining clean trucks. Other drivers on the road are said to perceive clean trucks as safer and better maintained, with better drivers. The public also considers the company to be more safety minded if the truck bears the company name.

o A new development for repairing damage to the fenders or hoods of

trucks, plastic replacements are now being marketed. The plastic Parts which are glued over the damaged area are available in many standard sizes. Typical cost for a large fender is said to be $270.

o To keep better drivers longer, consider the horsepower of your trucks. Statistics show that the better drivers prefer high-horsepower vehicles and many leave companies because they feel the trucks are underpowered.

o Modifications on the tractortrailer can improve mileage and cargo space. An experimental model from Fruehauf Corp. gets 4090 better mpg. with 3990 more cargo space. The cab resembles the front of a highspeed train with a rounded rear end and side skirts on the trailer to reduce underneath air drag. Lightweight materials were used to cut weight by 2s/o The components are expected to be available soon.

O Cold weather presents specral problems such as the amount of fuel used to warm up the engine. Idling a truck in the cold can burn uP to two gallons of fuel an hour while cutting Story at

records.

the life of the engine by 1090. The problem can be solved by installing an auxiliary generator to warm both the engine and cab.

O Truck drivers can be motivated to save fuel by careful driving if their ability is recognized. A list posted in the garage with each driver's milesper-gallon driving record can accomplish good results.

o Age is an important consideration when hiring truck drivers. Records show that the older driver in the 48 to 65 years range operates equipment more carefully with maintenance costs running about lQ per mile less than those of drivers who are 27 to 35 years of age.

o Make your drivers aware that accident records show that eating a big meal during the rest stoP often makes the driver drowsy. Accidents are common in the first 30 minutes after a driver has eaten. Light snacks eaten frequently are safer than one heavy meal. Coffee and stay-awake pills are considered to have onlY a limited value since the effect can wear off suddenly.

o The problems of the company car fleet are different from those of the trucks, but the differences in mileage rating add up. For example, an improvement of only two to three miles per gallon will mean five more weeks of driving for the same cost.

O The diesel engine is not necessarily the most efficient engine in a small car. Recent findings report a savings of just over l0 a mile in a car driven over 25,000 miles a year with a diesel engine as compared to a standard V-6 gasoline engine. The higher cost of the diesel-powered car plus the increased price ofdiesel fuel tends to balance out this saving. Other

a Glance Ef f iciency standards f or drivers . diesel conversion . . . fuel economy . . . safety

disadvantages are high maintenance costs. For example, the diesel needs an oil change every 3,000 miles while a gasoline engine can go 7,500 miles between oil changes.

o However, the diesel engine car does have a better resale value. The enticement of those more miles to a gallon is strong.

o Your salespeople will be more accepting of down-sized models if they are loaded with options, but the

Knowledge Sells Heaters

The increasing demand for supplemental heaters will continue for the next three to five years, predicts Joseph Bredau, president of Radiant King kerosene heater company and secretary/treasurer of the National Kerosene Heater Association. But, he warns, many retailers must improve their sales approach to heaters if they are going to capitalize on the market.

"As long as we're under the thumbs of OPEC nations, supplemental heaters will always be in demand," he says. "But anyone intending to retail the heaters success-

transportation manager may have problems when it comes time to dispose of them. Records show that used car buyers are less influenced by extras these days and even less willing to pay extra for them.

o Synthetic fuels continue to attract attention, but it appears that because of the lack of government interest less work is being done on developing liquid and gaseous fuels from coal and shale.

fully better have a full education on their varied uses, features and operations. "

Pointing out that a supplemental heater is not "an off-the-shelf item" that can be "mass merchandised," he emphasizes that they require a personal sales approach in which a salesperson totally familiarizes a customer with all of its aspects.

According to Bredau, retailers should demand that education from the manufacturers. "If a customer is satisfied with a heater, it's usually because he dealt with a knowledgeable salesperson," he explains. "This can lead to second sales and cut returns dramaticallv. "

Criminal Fraud Charged

The major criminal fraud case, filed by Yolo County, Cz., names four defendants and charges them with conspiracy to defraud creditors and grand theft by false pretenses involving building supplies valued at about half a million dollars.

Timothy Watkins and Eric Forrest operated a business known as "Wholesale Lumber" in Broderick, Ca., and together with the other two defendants, Judy Seacat and Douglas Harrison, are charged with having obtained, removed, concealed and failed to pay for $500,000 of building supplies received from some forty businesses located throughout the western U.S. and Canada.

Defrauding creditors and obtaining property without the intent to pay for it are felonies in California, punishable by up to three years in the State Prison. The theft of mgney or property valued in excess of $ I 00,000 increases the maximum penalty to five years in the State Prison.

Bail on Watkins was set at $l million. Bail on Forrest was $500,000.00 Seacat and Harrison were released on their own recognizance.

July,1982

I{EWLY-ELECTED president of the Los Angeles Hardwood Lumbermens Club, Dennis Johnston took the reins from immediate past president Gage McKinney at the club's most recent meet. Editor-publisher David Cutler spote at the meeting of the 60 year history of The Merchant Malazine. (1) iom Powell, Walt Ralston, Gaoe-McKinriev. (2t Clint Bower, Bill MacBeath. Pete peteimdn.

(3) Qave Shepard, Ken Tinckler, Jay Abete.

(4) Charlie Wall, Jim Summertin. (0; eete Bower, Bob Wall, Barry Heppner. (6) Chartie Bohnhoff, George 0autiiit. (Z) 'Dennis :lghlstonl Jack Buchanan. (8) Bill Cockroft, Wally Atkinson. (9) "Woody" Toat, Rob Kincaid, Larry Knox. (10) Ed Slattery, Jerry Lapin, Bob Sherratt, Stan Swaflord.

Wickes' BE to Remodel Stores

North Hollywood, Tarzana, Thousand Oaks and Goleta Builders Emporium stores will undergo major renovation over the next six months in an effort to update and remodel all stores, according to William Teachout, gen. mgr. of the california chain, a division of the bankrupt (Chapter I l) Wickes Companies.

Landera Heights, San Jose, Milpitas and Redwood City will have minor facelifts. At the other 55 stores, signage and interior decor will

be updated, flooring will be replaced and the interiors and exteriors will be repainted depending upon need.

"Where improved lighting is needed to enhance customer appeal, it will be added," Teachout said. "If we need new fixtures or panel racks or

gondolas, they will be replacedtoo."

No figure was given for the amount being spent, although Teachout said that the Wickes' new management has been supportive of the chain. Sales are reported as having remained relatively strong.

Flat Bed Transportation: 1.1. Western States "Service Comes First"

Sward Trut^b,!{rg^"

We know lurnber Let us help

Whether your job is as ornate as the famed Carson Mansion in Eureka, Ca., or as plain as a do$ house, we have the experience and facilities to provide you with the unusual and uncommon in lumber, moulding and millwork items, as well as the ordinary, in mourorng ano mruworK trre orclrnary, rn any q[uantity you need, If we don't have it, we can make it. Just ask. A In Redwood, Union Forest Products has MS and pattern lumber, architectural patterns; mouldings, mixed loads and units available LTL, TGpT and rail. A Also please ineuire on clear Douglas Fir and Hardr,yoods.

Pictures from the past

(Continued from page 9)

"ENTRANCE lobby is finished in the popular and beautiful ligured southern red gum, while the private-office is paneled in the old standbv, quartered white oak, both f inished natural." ihe new Barr Lumber store, Santa Ana, Ca. - Oct. 1922.

Hauling Lumber in Arizona

"LARGE L0AD of flooring, about a halfcarload, weighing in the neighborhood of ten lons, and is one of the largest lots of lumber that has ever been moved, lruck and trailer." Valley Lumber Co., Phoenix, Az., Aug.15,1924.

SEVEN company steamships were used to transp0rt lumber lrom this 0regon mill to Pacific Coast markets. The Charles R. McCormick Co. also did a huge cargo business to the Atlantic coasl. In addition. the firm had a number of mills, wholesale off ices and other facilities in the West. - Auo. 1922. "r1

"M0DERN merchandisers in Tucson, 42.. " the 0'Malley Lumber Co., which had in addition to lumber "a large stock of oil paints and varnishes they find it a very profitable line. " July 1, 1924.

"SHINGLE branch ol the West Coast Lumbermen's Association spares no expense t0 keep everything up to grade. " Here the associalton man, complete with fashionable fedora, keeps the boys in the yard up to date. - 1922,

PERSONATS

Bob and Nency Rrnsey, O'Malley's, Yuma, Az., got in a recent vacation in New York City and Boston.

Mrrty Wlgt and his wife, Mrrlrn' are on a five month tour of Australia and New Zealand following his retirement from Glen-Mar Door Mfg. Co., Phoenix, Az.

Clint Rygel, Rygel Lumber Sales, Newport Beach, Ca., has spent five weeks in France.

Jim Summerlin, Sumwood, Inc., Los Angeles, Ca., visited Singapore, Indonesia, Malaysia, Sobah, Kotakimabalu and Bali on business.

Bill Gunnell, California Timberline, Chino, Ca., is back from a month in Europe.

Bud Byard has joined Nu Forest Products, Healdsburg, Ca., in sales, according to IVfike Parli.

Pete Cadenasso, formerly with Sequoia Wood Products, is new to the staff at Hobbs Wall Lumber Co., Terra Linda, Ca., handling sales in the Central Valley.

Charlie Moss, P & M Cedar Products, is back at the Redding, Ca., office after a trip to Tulsa, Ok., and a sales swing through the Northeast.

Russ Frltchey, Palm Avenue Lumber Co., Alhambra, Ca., has been at Berkeley, watching his daughter, Xlren, graduate from the University of California in economics and business.

Tim and Sue Spellman, Spellman Hardwood, Phoenix, Az., have a new son, Neil Timothy, born June 8, weighing 8 lbs., 8 oz.

Scott B. Weldon is filling the newly created position of executive v.p. and senior operating officer at Crown Zellerbach Corp., San Francisco, Ca. ; Ernest A. Mtchell, pres. and c.e.o. of Crown Zellerbach International and exec. v.p. of the parent co.,is now also senior operating officer.

Robert Mendes is now v.p.-sales and promotion for Ole's Home Centers, Pasadena, Ca.

Perry Steinhoff is the new advertising mgr. at O'Malleys, Phoenix, Az.; Stan Sterling is a new buyer in plumbing and electrical.

Michael D. Garrett has been named v.p.sales and Jack Boulton promoted to assistant sales mgr.-administration at Wood Speciality Products, a div. of Shakertown Corp., Winlock, Wa., according to TYlllis G. Pehl' pres.

d,w*wtEMmNS ffiw,,ffiN6,

We specialize in: o Redwood lumber products and hard-to-get items.

o 48 hour service on truck and trailer loads of custom milling.

lf we don't stock it, we can make it here in our new remanufacturing plant, the newest, most modern plant on the west coast.

For your inquiries call:

ROSA . DAVE SNODGRASS

The Merchant Magazlne

PeterY. Ueberroth,Encino, Ca., pres. of the 1984 Los Angeles Olympic Organizing Committee, has been elected a director of Kaiser Cement CorP', Oakland, Ca.

John J. Stephens has been elected pres. and c.e.o. of Roseburg Lumber Co., Roseburg, Or., and its subsidiaries, according to Kenneth W. Ford' chairman of the board.

Gary Flack has joined Cal-Wood Door, as national sales mgr., according to Charles Lohman, v.p,, sales.

Mike O'Malley, and Steve Garrison' Mallco Lumber and Building Materials, Phoenix, Az., are back from an Or. mill trip.

Mike Esposito, San Antonio Pole Construction Co., Brea, Ca., has returned from a stint erecting pole buildings in Ely, Nv.

Jack Tweedy, Tweedy Lumber Co., Laguna Niguel, Ca., attended the 53rd anniversary dinner of the Vagabond Club in Warren, Oh., unannounced surprising 13 grade and high school friends whom he had not seen for 40 years; he also visited family in Pa.

Dennis Richardson, South Bay Forest Products, Orange, Ca., has been on a Tx./La. sales safari.

Manuel Lavrador, MacBeath Hardwood, Berkeley, Ca., and his family, vacationed in Portugal for three weeks.

Ross Eberhart is the new sales mgr. at BelAir Door Co., Alhambra, Ca.; Mel Vanaken, new to mobile home products; Jeff Fredericks and Russ Rox, sales; David A. Lee, new art director at Bel-Air's Tyre Advertising Div.; Gene Nixon, is now in charge of the lock dept.

Doug Maple, Louisiana-Pacific, Long Beach, Ca., vacationed at Lake Isabella, Ca.

Wayne Monie is the new v.p./gen. mgr. at Glen-Mar Door Mfg. Co., Phoenix.

Kerry Marksbury is a new sales coordinator at Andersonia Forest Products, Phoenix, Or., according to Rlck Kellso.

Ken Moorc has been named West Coast sales mgr. for Henry roof coatings and roof cements; Bob Rennle is now West Coast sales mgr. for floor covering, ceramic tile and construction adhesives, according to Bob Connelly, national sales mgr.

Don Wrtson, Home Building Center, Hemet, Ca., appears in the filrn which Champion Building Products will use to kick off their fall promotion.

Ralph HerrinSr v.p., Byrne Trucking, Medford, Or., was recently in Central Canada on a fishing trip.

Larry trleming has been appointed mgr. of Simpson Building Supply Co.'s Western Div., according to Bill Ruddick, gen. mgr. of distribution, and will report to him at Seattle, Wa.

Harold Henderlong, Rolando Lumber Co., Cloverdale, Ca., and his wife took a long weekend at Lake Tahoe.

Barbara Caldwell is now warehouse sale mgr. at Louisiana-Pacific Corp.'s Rounds Distribution Center, Cloverdale, Ca., Ray Trujillo and Len Adamo are new additions in sales, according to Jack Razzeto, mgr.

Mike Gunn is new at Washington Pacific Lumber, Portland, Or.

M. Fred Wall Jr., who is retiring as director of purchasing at Georgia-Pacific, Portland, Or., after 36 years, will be succeeded by Kenneth Crain.

Jeff Ruble is now managing the export lumber and plywood dept. at GeorgiaPacific in Portland, Or.

Rose Miller, Davidson Industries, Inc., Mapleton, Or. has been named Lumberwoman of the Year by the HooHoo-Ettes.

Lisa Bartholemy, South Bay Forest Products, Orange, Ca., and her husband, Dan, are parents of a baby girl born June 13, Shannon Marie, weighing 7 lbs. l0 oz.

Hany S. "Hawk" Furman. in the Furman West, Inc., Portland, Or,, sales dept. before moving to corporate hq. in Boston, Ma., as sales mgr,, has been elected pres,, c.e.o. and a member of the board of directors of the Furman Lumber, Inc. John R. Furman, pres., moves up to chairman with c.e.o. responsibilities.

Cliff C. Smoot is the new v.p. and gen. mgr., Robert E. Crunkilton, gen. mgr.-manufacturing and marketing, at Masonite Corp. Western Lumber Div., Calpella, Ca., according to William J. White, pres. Smoot succeeds John M. MacGregor who has been named v.p. and gen. mgr. of the Western Hardboard Dv., Ukiah, Ca.

Max Corning is new to sales at the Arcata, Ca., office of Andersonia Forest Products, according to Rick Kellso.

Gene Courchaine, recently retired from American Forest Products, Cerritos, Ca., is spending July trailering in the Northwest after a 23 day trek through Az. and Mexico.

Paul Boyle, Koppers Co., Sacramento, Ca., was among those attending the Western Wood Preservers Institute meeting at Jackson Lake Lodge (near Yellowstone), Wy.

Larry Fuller, Ken Nuss and Jim Murray have moved from the Sonoma office of Louisiana-Pacific Corp. to the new Sierra Div. at Red Bluff, Ca.

Jeff Lodge and Mark Parris have been added to the sales group at Lodge Industrial Lumber Co., Dundee, Or.

Richard L. Bleke is pres. of the National Kitchen Cabinet Assn. for 1982-83; Glenn H. Illlg, v.p., and Paul A. Abodeely, treas.

Don Blackwell, Pozzi Window, Inc., Bend, Or., has completed a recent Denver, Co., business trip.

Edwln M. Srvege has joined Boise Cascade Corp., Boise, Id., as marketing mgr. for the building materials distribution div.

TVayne Werner is new to the trading staff at Hirt & Wood Lumber , Eugene, Or.

Rick Boothmtn, is a new trader at ldaho Pacific Lumber Co., Boise, Id.

Bob Gruhlke is now in sales at International Forest Products, Inc., Vancouver, Wa.

Rob Boucher is now on the trading staff at Olympic Cascade Corp., Eugene.

Kenneth Harris is heading the new millwork div. of Stark Lumber Co., Denver, Co,

Bob Plunkett, Rocklin Forest Products, Roseville, Ca., is back from a European vacation.

Bob Mee, P& M Cedar Products, Stockton, Ca., has returned from a Southeastern sales trip.

Jim Adams is now an account exec. with Humphrey Lumber Co., Tacoma,Wa.

Jack Rowan, Furman Lumber, Inc., Portland, Or., is on the mend after undergoing open heart surgery.

Steve Navais now mgr. ofexports at Sunrise Forest Products, Portland, Or.

(Please turn ta page 42)

PERSONALS

(Continued l'rorn page 4l )

Bill lYielgnd has joined the W.W. Henry Co. as northwest district mgr., based in Kirkland, Wa., replacing Bob Rennle who is now West Coast sales mgr.

Lawrence Grlll has been elected senior v.p.-special projects of the Wickes Companies, Inc., and Seymour Strasberg, v.p.-acquisitions and divestitures; both report to Jeffrey Chanin, senior v.p., according to Sanford C. Sigoloff, chairman and c.e.o., at the Santa Monica, Ca. crisis ' management offices.

Skip Beeson, manufactured housing sales mgr. for Idaho Forest Industries, Boise, Id., and Dennis Raymqnd have been added to the company's marketing staff in Fort Worth, Tx., according to Larry Willilms, pres.

Ralph Cardwell isthe new directorof purchasing and Fred Molter, mgr., direct mill sales, at United Wholesale Lumber Co., Montebello, Ca., according to Miles E. Butterfield, pres. Both were with Cardwell Forest Products, Inc.

Brian Angell has been appointed v.p.operations for Shakertown, Winlock, Wa., according to Willis G. Pebl, pres., cedar panel and wood specialty products divs.

IXck Davis is now a trader at Hearin Forest Products, Portland, Or.

Ray Brown and John Rensklev are new traders at Western International Forest Products, Inc., Portland, Or., according to Dave Gsmbee' pres.

Richrrd A. Beldwin is the new pres. and c.e.o. of Dant & Russell, Portland, Or., succeeding Scth Potter, who remains as a director and special advisor to Baldwin. Pat O'Donnell hasresigned to join Cement Engineering (Ceco) at their Lake Grove, Or., office.

Robert Pierce is now retail operations mgr. of the Western div. of Coast to Coast Stores, Springfield, Or.

Willism A. Wbelan, pres. and c.e.o. of Pope and Talbot, Inc., Portland, Or., participated in the executive-inresidence program at the University of Oregon.

Barrf, Willis has been appointed co-mgr. of the 84 Lumber Co. store in Spanish Fork, Ut.

Ron Enyeart and Terry Adkins have joined the cedar dept. at American International Forest Products, Portland, Or.

John M. MrcGregor has been named v.p. and gen. mgr. of the Western Hardboard Div. of Masonite Corp., Ukiah, Ca., according to Dean D. Gould, senior v.p.-hardboard group.

Ken Bndley is now with Tumac Lumber Co., Portland, Or., at the Vancouver, B.C. office.

Arnie Conwell is temporarily responsible for the Woodwork Institute of California activities in So. Ca. with the registration of John Getrcu, according to Bernard B. Barber, Jr., exec. sec.

Mike Sampson, Louisiana-Pacific Corp., Albuquerque, N.M., has been in So, Ca., on company business.

lVfike Wilkins and Leland Curtiss are new to sales at Hampton Industrial Forest Products, Woodburn, Or.

John H. Wimberly has been named executive assistant to the chairman of the board of Kaiser Cement Corp., Oakland, Ca., according to Waltel E. Ousterman, Jr., chairman, pres. and c.e.o.; Jim S. McGahey is replacing him as gen. mgr. of the company's Northwest div.

William K. Suiter is now marketing mgr. for outbound freight in Sanko Kisen Corp,'s Seattle, Wa., office, according to Claus Burwik, v.p.

Doug Phurr has joined the sales staff at Mungus-Fungus Forest Products, Climax, Nv., according to Hugh Mungus and Freddy Fungus. Doug is the son of "Connie" Phurr.

Arn Dallman is a new salesman for Floor Service Supply Co.'s San Francisco/Marin County, Ca., area.

David and Barbara Walton. Paramino Lumber Co., San Francisco, Ca., are parents of a new son, Brian David Wallon, born June 5, weighing 10 lbs. even.

Bill Grry, Sun Studs,Roseburg,Or., has been in No. Ca. on a s4les trip.

Jim and Nancy Hunter, Schmidbauer Lumber Co., Eureka, Ca,, are parents of a daughter, Alicia,'born on June 19. The baby who weighed 6 lbs. 13 oz. is being welcomed by three older sisters.

Jack Chamberlin, Eel River Sawmills, Fortuna, Ca,, is back from vacation.

Lawrence Friedman, senior v.p.-human resources; Seymour Strasberg, senior v.p.-acquisitions and divestitures; Ronald Strongwater, senior v.p.-real estate and special projects; Bill Mann, v.p.-corporate information services; Gary L. Joslin, v.p. and assistant controller; John Rice, v.p. and assistant controller, are recent appointments announced by Wickes Companies, Inc., San Diego, Ca.

James and Candy Schrodek, owners of American Cedar West Inc., Sun Valley and Santa Barbara, Ca., are parents of a son, Evan Andrew, born June 10.

Steve Morse is now mgr. of the Builders Supply Co., Corvallis, Or.

Denman K. McNear, pres., is now chairman and c.e.o. of the So. Pacific Transportation Co. and its subsidiary, St. Louis Southwestern (Cotton Belt) Railway, according to B.F. Giaggini, chairman of the parent Southern Pacific Co.

Darius W. Gaskins. Jr. will become senior v.p., marketing and sales, at Burlington Northern Railroad on August 15, according to Walter A. Drexel, BN pres.

Bill Sullivan is now sales mgr. at Northwest Plywood & Lumber Distributors, Inc., Arlington, Wa.

Gail Pierce is handling direct and warehouse sales for Rivendell Forest Products, Ltd., in Wy. and Co.

Robert Smoot, senior buyer, Orchard Supply Hardware, San Jose, Ca., recently completed an advanced retailing management course given by W.R. Grace & Co. as did Douglas W.

Haskins, v,p., retail operations, and Frank L. McKain, director, personnel, both from the Grace Home Centers Division's Western Region, City of Commerce, Ca.

FNOM HAWAII, With Lovir€ Ga,re. . . to You, An5irrhene in the World, We ShipI(OA.

NEW PRODUGTS and

selected sales aids

The Merchant Maqazine NallAnd Screw In One

The PolyTop Pin, a new tYPe of wood fastener developed by S.E. Accessories and Chemicals Ltd., is a nail with two major design advantages.

The dome-shaped decorative plastic moulding which is bonded onto the nail head is resistant to deformation and will not lose its shapewhen hammered into materials such as wood, plastic or plasterboard. The zinc-plated steel shank is ringed with circular grippers which provide better pulling resistance than smooth nails.

Major applications are for house and travel trailers, mobile homes, furniture and general woodwork. Due to the corrosion resistant selffinished head they can be used in place of nails or screws without finishing or masking. They are available in lengths of .A", l" ,lV4" andlVz" with white or colored tops.

SashayingAround

Marvin Windows offers the E-Z Tilt Pac, a replacement sash and hardware package which provides an inexpensive way to make old drafty hungs as energy efficient as new windows.

Included in the package are two sashes, glazed with either single glass or insulated glass, weatherstripping and all the hardware necessary to install them. The sashes are made of

fine grained Ponderosa pine, which is reportedly the most attractive and the best insulator of all construction materials.

The windows are engineered to minimize drafts and reduce heating and cooling costs. Once installed properly the sash will tilt into the room for easy cleaning. Available with authentic divided lites and interior and exterior pre-finishes, they come in over 90 standard sizes.

For more information on New Products write The Merchant Magazine,4500 Campus Dr., Suite 480, Newport Beach, Ca.92660.

Please mention issue date and page number so we can process your request fasterl Many thanks,

Modern Lamp Post

A glare-free bollard by Gardco Lighting provides uniform illumination for walkways and landscapes. Clean and sleek in appearance, the bollard is available in heights up to 42".

It gives energy-efficient light distribution with exceptionally low brightness. Designed with a toP release for relamping, realignment and reseal, the bollard's optical chamber is permanently sealed from insects and weather.

UnconventionalVanity

Perma-Bilt Industries has new high-technology European-stYle construction vanities with no visible hinges and face frames. TheY are availableinwidthsof 24" and60" in factory assembled or readY-toassemble forms to retail from $ I 30 to $900, depending upon accessories and assembly.

SafeAt Home

Saf-T-Space is a roll-up steel security door which bolts into the existing framework of a closet to provide a vault for household valuables. A continuous sheet of 26 gauge steel rolls down in two heavy metal guides bolted to the inside of the door jamb.

A stamped steel locking device is mounted flush to the steel curtain with tamper-proof bolts and selflocking nuts on the inside and, according to Saf-T-Case Mfg. Co.,installation is a d-i-y job requiring only a couple of hours and no special tools.

Available in 24", 30", 32" and 36" sizes, the doors can also be custom made.

Light Sanding Job Klt

A sanding kit that is blister carded for point of sales display comes from Hyde Mfg. Co.

It features a plastic sanding block and five sheets of high quality aluminum oxide sandpaper in assorted grits for a suggested retail price of $3.79.

Brass BarSink

Abbaka Trading Co. has a new solid brass, rectangular bar sink. The 13 l/2" x ll 7/8" x 5 3/4" selfrimming bowl is provided with thumb screw-type clamp fittings for simplified installation. Polished to a mirror finish, the sink is available with either a tight shut-off plug with chain or a 2" drain opening with brass strainer.

5/8" double pane insulated glass, with a 7/16" between-the-glass hermetically sealed air space to help keep the heat in,the noise out.

Sash weatherstripping, along with a full thermal break of poured polyurethane on the sash and frame also helps guard against heat loss. Double pane spacers, reportedly filled with a natural drying agent, pull moisture out to maximize insulation.

It also has hinging designed for easy cleaning of exterior glass. Twins, triples and picture window combinations can be assembled with field-applied mulls.

Pipe Dream

Heat In, Noise Out

Noranda Building Products Co. has Nor-guard, a thermalized aluminum casement window. They claim it will not warp, rot, crack or peel and requires no painting or staining after installation.

Construction features include

Pipe markers that snap completely around the pipe are offered in 150 standard wording/color combinations by Seton Name Plate Corp.

The markers with clear protective plastic coatings to repel dirt, abrasion and grease, come with flow arrows for quick, sure identification.

Plastlc Seller

Art-Phyl Creations has a complete, all plastic guarded J-hook system for cross merchandising carded and bagged products at the point of purchase. It is injection molded in one piece out of high tensile plastic, measuring 5/t" wide x 4Vr" deep and snaps into most standard price channels. Accessories include a ScanA-Plate attachment for UPC codes, and a self-stick adhesive adapter.

Start A Forest

Simpson Timber Co. is making healthy redwood seedlings available for use as customer gifts andlor premiums in any promotional plan a dealer or distributor may have.

The seedlings may be ordered until August in lots of 100 at 150 each, plus $2.50 postage. They will be shipped upright in protective plastic containers with care instruction tags.

Ceramic Tile lmposter

Tarkett, Inc., manufacturers of Gafstar vinyl flooring products, has a new line of no-wax floor tiles called Ceramique which lays down like ordinary self-stick tile and does not require major floor preparation, cement or grouting. Unlike ceramic tile, it has a thick, tough urethane coating, making it easY to maintain the high gloss appearance.

Slide InArt

Slide-A-Frame from Structural Industries, Inc. is a crafted, hand rubbed genuine teak frame with l" side moulding and agroove at thetop

Colorlul Dispenser

A colorant dispenser for low volume paint tinting is available from Graco Inc. The Series 400 manual colorant dispensers are manufactured in electric or manual agitation styles in turntable or counter in-line models.

They are equipped with l0 to 16 colorant canisters depending on the model. Each canister holds 50 ounces of colorant to reduce refills. Canisters, constructed of corrosion resistant plastic, snap off for easy dispensing into 5-gal. pails.

Other features include: one ounce vertical pumps; accurate easy-toread pump gauges; and components that disassemble for routine maintenance.

WildToiletSeats

The Magnolia designer collection of silk-screened toilet seats featuring wild ducks, mushrooms and wild flowers is available for regular bowls in both white enamel wood composition and as a vinyl soft seat. They are wear-tested for durability, according to the comPanY, with

Safety First

Con-Seal Silver, an in-the-wall safe, stores valuable silver flatware, using removable compartments to maximize capacity.

Said to install quickly, neatlY and easily within any wall without protruding into adjacent rooms, its flush front allows easy concealment, making detection by intruders unlikely.

The security lock is recessed for further protection and mates with an adjustable catch to inhibit prying. All mounting screws and hinges are within the safe, protected by the steel faceplate.

Silver protector strips are provided for tarnish prevention. All the necessary hardware is included.

High Speed SteelTeeth

Developed for on-the-job, continuous precision cutting demands including wood embedded with nails, pipe and tubing, stainless and other dense materials, thin materials, soft metals and composite materials, Malco's bimetal blades are manufactured using an electron beam welding process to tombine the advantages of high speed steel teeth in a flexible back blade.

noncorrosive top mount hinges. A complementary design appears on the under side of the lid and a matching print suitable for framing is enclosed with each seat.

Classic Cooler

that slides open for insertion of artwork.

No nails, staples or special backing are required. Frames come complete with glass, mat, backing board and wall hanger in sizes from 8" x 10" to 22" x28".

Classic styling and five blades for sreater air circulation at lower speeds ire features of the williamsburg fan from the Nichols-Kusan Old Jacksonville line of ceiling fans. They are backed by a I 5 year limited warranty.

The manufacturer claims fully hardened high speed steel teeth are sharper, more rigid and therefore make cleaner, faster, straighter cuts. Heat treated teeth also assure maximum abrasion resistance and stay sharper, longer.

Construction Panels

Laminated stress-skin construction panels that are said to provide a solid, tight fitting insulation barrier for structures with post and beam construction are available from ICP, Inc.

The product has exterior sheathing, insulation and interior wall surfaces in a single component to, reportedly, make installation quick and easy without expensive stud walls.

Measuring 4' x 8' and 4'x l6', the panels offer an R-factor of 26.4 for insulation qualities. They are joined by splines that allows 3Vz" thick polyurethane foam to run uninterrupted.

MetalChimney

Air-Jet markets a triple-wall air insulated chimney design in complete, easy-to-install kits for 6", 8" and 10" diameter installations for allfuel applications.

A stainless steel lining makes it suitable for burning coal, oil, gas or wood. Kits are available for throughthe-ceiling, through-the-wall or A frame type installations. Pipe sections in l' ,2' ,3' or 4' lengths have a snap-lock featr'-re for quick installing and rigid construction.

All accessories, such as offsets to fit varying situations, are provided. The line also offers a decorative rooftop housing kit with only eight pieces for quick one-man assembly.

For more information on New Products write The Merchont Magazine,4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Please mention issue date and page number so we can process your request faster! Many thanks!

SpreadThe News

A merchandiser that displays four styles of adhesive spreaders for installing floors, tile and wallboard has been introduced by Hyde Mfg. Co. Made from rigid cold rolled steel, the spreaders fit into one gallon cans and retail for 72Q each. They have different tooth patterns for specific applications.

Tin Man's Best Friend

A wax-polymer based metal preservative in an aerosol can for household, recreation, industrial and automotive use is available from Stainless Steel Coatings, Inc.

MP metal preservative, said to penetrate cracks and folded metal seams to seal out salt and corrosive elements, features a special additive that keeps oxygen and moisture from reaching the metal surface.

The product reportedly forms a thin film that is firm to the touch, yet soft enough to allow easy disassembly of threaded parts and fasteners. A7 oz. canhas asuggested retail price of $4. I 5.

Slow Opener

For homeowners with jamb or pivot-mounted trackless garage doors, Stanley Automatic Openers now offers a do-it-yourself automatic garage door opener that operates at a lower speed to accommodate the special opening and closing requirements of these doors.

The new opener incorporates a special driving gear, linkage, and hardware that slows the opening cycle to l7 seconds, or approximately 5-6 seconds slower than the time required to open or close a standard garage door at regular speed.

Security Lighting

Detailed d-i-y instructions are printed on the back of boxes for Light Force garden lights which are available in 3 and 4 tier models of

Catalytic Heaters

Allcraft Corp. has ventless catalytic heaters that are said to eliminate fire, suffocation and carbon monoxide hazards.

Viking catalytic heaters warm without an open flame at reportedly half the cost of comparable kerosene or quartz heaters with the same output.

Using only I to 3 oz/hr of liquid propane under low pressure, they are said to need no flues, can't ignite paper or fabric, and won't cause soot, smoke or odors.

Equipped with built-in heat shields and chromed steel grills, they come standard with a self starter requiring no electric hookup and are priced from $150 to $280.

Clip Shrinkage

dard nailing procedures. The bottom butt edge of the siding is then fastened to the bottom of the clip by drilling small holes every two feet into the clip and fastened with aluminum pop rivets.

Also appropriate for use at the second floor joist level, the clip is installed at the bottom of any panel which has its top nailed into a horizontal framing member. Installation is done by nailing every 16" at the bottom of the holes on the cliP. Then the siding is snapped into the clip and the top is nailed normally.

Fireside Friend

Estwing's wood splitting tool is all steel with leather grip and finelY tapered cutting edge. It's 15" long, weighs 3%lbs. and is handy for keeping next to the fireplace.

heavy die cast aluminum construction in green or black.

The lights accept incandescent bulbs up to 100W and are UL listed for wet locations.

They also have a security flood light , a one-piece, heavy die cast unit with contemporary styling available in black or natural finish.

Designed to prevent aluminum siding panels from bulging outward or disengaging at the lock area the Alcoa lumber shrinkage clip will allow the aluminum siding at the starter strip and second floor joist to move with the shrinkage of the horizontal framing members. The movement will keep the siding pressed against the wall, thus preventing unsightly bulges or noticeable disengagement of the siding panel locks.

It can be installed in place of a regular siding starter strip and once installed, the first course of siding is locked into the bottom of the clip and nailed at the top according to stan-

Bridging the Gap

A new dishwasher air-gap kit is available from Plumb Shop.

The plastic, Y-shaped unit has an intake and dischargetube, with an air release valve that reportedly automatically eliminates water pressure backup.

It fits all dishwashers and contains all necessary hardware, including a 7/8" l.D. x 2' discharge hose and three hose clamps.

Mlca the Knile

The Mica-Nife Co. has an edger which is a finger-held tool for filing mica edges. It's packaged on a display card for hanging on a merchandiser.

BestSeat InThe House

Tubular Specialties Manufacturing has a new retractable bathtub seat, model 717, featuring water resistant teakwood slats and a stainless steel frame. A detachable Naugahyde cushion serves as a headrest when the seat is retracted.

The seat, designed for permanent installation, can be adjusted to varying tub configurations. The cushion is available in a variety of colors.

LowerThe Boom

The Iron Mule is a truck bumper for pickups that not only does thejob of a step bumper, but also acts as a self-contained 4000 lb. capacity winch and a self-aligning trailer hitch. It's equipped with a loading boom stored within the bumper.

The hoisting device is a 77" chrome moly tubing boom that has a lift capacity of 500lbs.

It is powered by a 12 volt electric winch motor according to Iron Mule Mfg. International.

POLES PILINGS

In California (800) 582-3950

Outside California (805) 833-0429

Our CCA Salt Treating cylinder is one of the largest in the West. One phone call can put it to work for you. And you'll want to consider our custom treating, combined with computerized inventory control. Save time, money and space. Call: Steve Ryan, General Manager

Arizona notches its 61st annual

THE Arizona dealers annual con- I vention has gonefrom success to success over the years and their most recent, held at the Little America Hotel in Flagstaff, was no exception.

It was the Arizona Lumber and Builders Supply Association's first convention in more than a decade to be held outside the Phoenix-Tucson

orbit. Taking advantage of the Northern Arizona location, the 6lst annual began in appropriate fashion with a tour of Southwest Forest Industries' local mill, which is currently running two shifts a day and producing 300,000 board feet of pine daily.

The keynote address was by James Simmons, chairman of the board of

the United Bank of Arizona, who feels that housing's worst problems are over, but that the recovery will "probably" be slow. He said that it was essential for Congress to cut the budget deficit to hold down inflation, which will, he said, bring down the high interest rates which have stifled construction.

Simmons said that "the dream for housing is still there," but that builders will have to make entry level homes affordable, be more innovative and utilize land better. He said that the public needs to be educated to new mortgage instruments, such as the variable rate mortgage, and the industry needs to find new sources of mortgage money.

Story at a Glance

Annual held in the high pine country of northern Arizona. increased importance of in. tensive management . Jim Stewart new president next year: Tucson.

The president of the National Lumber and Building Material Dealers Association, Louisiana dealer Doug Ashy, outlined the workings of "national's " four major committees: transport and material handling, marketing and merchandising, research and development. and business management. He described the Lugar Bill, recently passed by the House of Representatives, as "cost effective" and urged the dealers and associate members to support it. (lt has since been vetoed by President Reagan).

The important political work of NLBMDA was outlined as well as the stability and visibility produced by the association's new Washington, D.C. office building. The group's i('ontirtuad ort ttcrt ttu.qt,)

(11) Chris Lueck, Rick Brooks, Ross

(12) Bob

Brand. (13)

(Continued from previous page)

annual meeting will be held November 17-21in Orlando, Fl.

A press conference with the Phoenix and Flagstaff electronic and print media later that morning, MaY 2l , heard statements by AL&BSA executive vice president Frank Davis on the general state of the industry; Cal Brand, a high HUD official who de-

scribed their work in streamlining government procedures plus cost cutting as ways the federal government helps home building; Doug Ashy (see above) who described the general plight of the nation's lumber and building material dealers; banker Simmons, who reviewed financial handicaps to building; Ray LoPP, a local retail executive, who reprised the Northern Arizona housing and

materials situation; and Jim Frodsham, a wholesaler, who related current lumber production figures and the mills "almost depression situation.tt

Observers agreed that the Press conference deserved high marks for getting the industry viewpoint to the media in an effective and Positive way.

Techniques for surviving the '80s were related that afternoon by Kyle Kincaid, a Washington State C.P.A., who reviewed management and financial methods and how theY can increase profitability.

A brisk speaker, fighting laryngitis, Kincaid told dealers to.involve their middle management to the fullest possible degree and to make all employees aware that company profit was needed to PaY off debts and principal, finance inventory, retain jobs, and to uPgrade

(Please turn to page 64)

I can finish the palace today!

I found all my moldings at Sanford-Lussier!

Small Homes Could Use Less Lumber

Smaller homes and more concentrated housing with cluster type developments, town houses and condominiums are developing due to the current high interest rates and general long-range expectations that land and construction costs will remain high.

Smaller houses could mean less lumber per house, according to Robert H. Hunt, director of marketing at the Western Wood Products Association, unless the lumber and other forest products industries take steps to make sure builders will want wood to do more in their houses than in the past."

Although smaller, many homes tend to be better designed with no shortage of amenities although less space is devoted to bedrooms, halls and foyers. Great rooms, a combination of living, dining and family rooms into a single space, and manor houses, eight-plex condominiums designed to look like mansions,.rre newcomers to the building scene.

Earthtone Colors on Top

The decade-long color trend of asphalt shingles to buffs, browns and beiges is continuing, according to Richard D. Snyder, exec. v.p. of the Asphalt Roofing Manu facturers Association.

Earthtones constitute the most popular family of roofins colors.

Dear Friends and Valued Custonrers,

The Keller family and all of us at Keller Lumber Sales, Inc. uould like to thank you for all of the support and condolences concerning Larry Keller.

We utill continue to operate in the same tradition: quality products in cedar, Douglas fir, ponderosa pine, white fir, reduood, and Ieminated beqftts; pltts our outstanding deliuery seruice.

Thank yott ottce again.

Sincerely,

Come lo A Arrc@ forsPoGe service from our down-fo-eorlh solespersons

In lhis doy ond oge fost service coupled wilh friendly help is somefimes hord to find. Nof so ol Mollco! You'll get fost, efficienf spoceoge service ond friendly, courleous "golden rule" freotmenl by eoch ond everyone of our experienced, knowledgeoble solespersons. Wholever your lumber ond building moferiol needs, we'll help you get them filled ond provide fost delivery right to your door. Give us o coll!

Phone (602) 252-4961

1397, Phoenix, Arizono 85030

The Merchant Magazine

Truck Legislation Blocked

With the White House killing the proposed increased highway user fees designed to generate funds for the Highway Trust Fund, the legislation to increase truck size and weight standards in states with such barriers seems doomed.

This legislation would have lifted the blockade in states along the Mississippi River to make it more economical for trucks to take western lumber to eastern markets.

Hazardous Material Liability

Lumber and building material dealers have been determined to be subject to the financial responsibility of the Motor Carrier Act of 1980 as it pertains to transporting hazardous materials in non-bulk quantities in vehicles of a gross vehicle weight exceeding 10,000 pounds regardless of whether the transportation of such materials is interstate or intrastate.

The act requires private carriers to maintain a $500,000 liability insurance policy at least until July l, 1983.

Paint, enamel lacquer, shellac, thinners, turpentine, flammable adhesives and cements for floor tiles andlinoleum are among thecommon building materials considered hazardous by the Department of Transportation and the Environmental Protection Agency.

New Seattle Export Program

The Port of Seattle has a new program to export lumber from the Pacific Northwest to Japan, with the first ship calling at Terminal I l5 early this month.

"We are proud to be able to provide regular, reliable service and topnotch facilities at a low cost to the region's forest products industry," said Daniel E. Dingfield, director of marketing. "With the start of monthly service to Japan, we have the capacity to handle present forest products export shipments and any increased exports in the future as well."

The new service, offered exclusively by the Port of Seattle, will call at the Japanese ports of Tokyo, Osaka and Nagoya. An all-inclusive rate of $85 per 1,000 board feet will be guar-

anteed for six months. This guaranteed rate is an important component of the Lumber Export Service because it offers shippers a set price for lurnber exports instead ofcurrent unstable rates.

Notes James D. Dwyer, senior director of operations, "It's a breakthrough in the handling of lumber shipments and an expression of our commitment to cost effective, reliable service to forest products firms in the Pacific Northwest.

The Port of Seattle operates Terminal 115, which has 135,000 sq. ft. of covered storage. The Lumber Export Service operates from a 54-acre site at the terminal which is located west of the Duwamish Waterway adjacent to the First Avenue South Bridge.

D-i-y Discovers Hardwood

Do-it-yourselfers are important hardwood consumers, among the most knowledgeable wood fanciers that can be found, accordingto Larry R. Frye, executive director of the Fine Hardwoods/American Walnut Association, Indianapolis, In.

Demonstrating the importance of the d-i-y trade to the hardwood business, an association sponsored display at the Excellence in Woodworking show at the Los Angeles, Ca., convention center in mid-May attracted much attention.

Hardwood lumber squares for turnings were bought quickly by the crowd which also showed considerable interest in the fine veneers on display. Good audiences also attended lectures on the use of veneers and the association produced film ''Hardwoods-The Natural Choice."

New Firm's 90 Year Memory

Anniversaries have an interesting way of turning up some remarkable strings of coincidental numbers. In talking to Bob Shannon of Noyo Timber Products, Santa Rosa, Ca., about The Merchant's 6oth anniversary this month, it seemed Bob had a remarkable string of numbers going back 90 years. And all ending in the number 2.

In 1892 his great-grandfather, Charles A. Perkins, started logging on Big River at Mendocino Ca. for Stikney and Coombs Lumber Co., whose mill was at Little River, Ca.

In 1902 his grandfather, Fred H. Perkins, began logging on Big River for the old Mendocino Lumber Co.

In1922, his father, Ray Shannon, started on July I (the same day The Merchant began publishing) at the sales office of Union Lumber Co. at Fort Bragg, Ca. Union is now a part of Georgia-Pacific.

In 1982, Bob Shannon founded a new milling and remanufacturing company in Cloverdale, Ca., and named it, appropriately, Big River Redwood, Inc.

The move is part of other changes,

as Shannon has purchased Aubie Harness' interest in Noyo Timber and is now sole owner. Pierson Plummer continues as vice president. Harness has established his own firm, Harness Timber and, with Pete Middlekauf, operates out of San Jose, Ca. Two Ox Traders, Inc., located on the same property as Big River Redwood, will operate as a sales company for Big River as will Noyo Timber Products.

Politics Dominate NFPA Meet

Convening in an atmosphere of prolonged economic recession, the National Forest Products Association's 1982 spring meeting at Washington, D.C., concentrated on reviving the housing market through economic stimulus legislation and resolving the federal budget deficit issue, and on developing new market alternatives for wood products, both domestic and foreign.

Speakers from among the ranks of Cabinet members, congressional leaders and top spokesmen from the home building and forest products industries discussed action in Con-

gress and in other avenues open to private enterprise to end the slump in home building, the forest industry's biggest customer.

At the same time, delegates to the four-day round of mid-May meetings buckled down to plans for expanding the industry's markets in non-residential construction fields, such as remodeling and home improvement, commercial construction and international trade.

Emphasis also was placed on providing strong industry support and campaign contributions for U.S. House and Senate candidates who have shown an interest in, and knowledge of, problems affecting the forest products and home building industries.

Joint Confab in Australia

Hoo-Hoo International, the fraternal organization for lumbermen, will hold its 90th convention in Melbourne, Australia, Sept. I l-19, at the Wentworth Hotel.

Held in conjunction with the convention, the Australian Forest Products conference, Sept. 13-15, will

follow the theme "Australia-A Major Forest Products Exporter."

Major topics to be covered include Wood Fiber Resources, Developing Internationol Trode and Freight ond Transport. Four major working sessions on hardwood, softwood and wood based panels and wood fiber will provide details of the availability and specific uses of these products. Industry leaders will speak. Exhibitor display space will be available, according to Pamela Thomas, conference co-ordinator.

Jurisdiction IV board meeting under the chairmanship of Max O'Reilly, Hacksey, Australia; international board of directors mebting, Dan Brown, Klamath Falls, Or., pres.,presiding, and business sessions for both Jurisdiction IV and HooHoo International are scheduled. Officers will be elected.

An Australian Forest Products industry dinner, Australian timber industry field day, a forest products industry mini-tour including a visit to the Australian Timber Advisory Center and Display are on the agenda.

Post convention study tours will visit Tasmania, South West Victoria, Mount Gamia, North East Victoria, East Gippsland, New South Wales, Sydney, Brisbane and the Great Barrier Reef.

Houses grow smaller

Changes in lifestyles as well as the rapid rise in the cost of buying, owning and maintaining a home are dictating changes in houses which will in time affect lumber and building supply retailers.

Thetrendis for smaller homes with improved design to make the best use of available space. Great rooms, often with cathedral ceilings, will replace the traditional living room, dining room and separate kitchen. Bedrooms will be fewer, but more luxurious with adjacent baths. The master bedroom will become a center for reading, watching t-v, listening to stereo and playing video games.

Growth in the use of mirrors, corner windows and skylights is predicted, to give rooms depth and dimension while opening them up to natural light. Skylights will be used to reduce the need for artificial light, break up the monotony of large ceiling areas and open fooms to views of ever changing skies.

Kinzua skillfully balances tradition and technology.

For over 54 years Kinzua has operated as an independent manufacturer of guaranteed kiln-dried lumber. And along the way we've established a consistent reputation for quality products and responsive, old-fashioned service.

Always we've been careful to stike a favorable balance between hadition and technology. Matter of fact, a WWPA master grader still oversees our quality confool team because there's no better way to ensure Kinzua's quality standards.

On the other hand our new sawmill is completely computerized, providing a consistently uniform finished product and a higher recovery for our customers. Here's advanced technology at work reinforcing our tadition of quality and service and ensuring that you will never catch us off balance on these kiln-dried K brand products: Ponderosa pine, Lam stock,4/4 commons and dimension, shop industials, decking, commons, selects and resawn products. For independent K brand quality and service call us at (503) 676-9003.

Sales Manager: Kent Goodyear

Asst. Sales Manager: Bob Lankford

MINI-DECK DISPLAY

Perfect indoors or out for selling Erecto-Pat Wood Deck Systems. Tilts to show unclerside construction. shows all system components and many accessories. Header card and 6 page brochures included.

ALL NEW BULK MERCHANDISER

Perfect fit for a gondola end or free stancling dlsplay. Keeps bulk comoonents neatly organizecl. Shows how to use eacn component. Header card and 6 page brochures inclucled.

MERCHANT MIRRORS INDUSTRY

(Continued from page 15)

2,000,000 ft. of hardwood flooring and sales of 500,000 ft. of lumber daily.

Second growth redwood sawing experiments were monitored by Professor Emanuel Fritz of the University of California (who was to become known as Mr. Redwood) at the Mendocino Lumber Co. mill to emphasize the importance of second growth redwood forests. The California Redwood Association launched a reforestation program.

Home improvement was born with the National Clean Up and Paint Up Campaign Bureau providing literature for retailers. The prediction was made that "insulation is a major building material which eventually will be used in every home."

"More fires are caused by wooden heads than by wooden roofs" sparked a campaign to defeat an antishingle measure appearing on the ballot. Lodi Lumber Co., Lodi, Ca., conducted public tests to show the effectiveness of a patented fireresisting paint.

Mills were running at top speed with a scarcity of labor in 1922, but l92l had been plagued with low production, weak markets, mills running at a loss and three-quarters of a million men out of work in the lumber industry.

The Merchant Magazlne

Association and trade organizations were on the move. The Arizona Lumberman's Club met in Phoenix. The Millwork Institute of California convened at the St. Francis Hotel, San Francisco. The Red Cedar Shingle Market Extension and Information Bureau opened offices in Seattle, Wa., and Chicago, Il. California was the leading Hoo-Hoo state with 156 members initiated during the year. The San Francisco Hardwood Club formed with 10090 membership among hardwood dealers there. The Western Retail Lumber Association opened a Los Angeles office. The president of the California Retail Lumbermen's Association, C.W. Pinkerton, defended the need for a state wide organization. The Lumber Salesman Club of San Francisco sponsored a bowling tournament.

The Los Angeles Biltmore Hotel was completed with 60 miles of lx2 panel moulding and 6,000 doors among the materials used, a total of 350,000 bf Port Orford cedar.

As you look over the back issues of 60 years of publishing several things stand out. Enormous changes in business methods and machines have occurred, but the basics have not changed. Perhaps, more than anything else, it is the people who stand out in the wood business. And it is that more than anything else that makes it such a pleasure for The Merchont Magozinetobe a small continuing part of a great industry.

Shipper Beware

Transportation specialists are advising shippers who arrange for trucks to be sure to substantiate the motor carrier's authority and insurance.

Customers are responsible for the trucker if they arrange for trucking from origin.

With many owner-operators changing their modes of operation it is important for those doing business with truckers to assure themselves that the proper authorities and insurance exist for the hauler.

HARDS/@OD SPECIALilSTS

We're retail lumber yard specialists who can deliver in small 500 b.f.units and up.T&K has its own lrvington Moore steam kiln. We S2S and straight line rip one side of every board.

RED OAK WHITE OAK . ASH o HARD MAPLE. CHERRY AMERICAN BLACK WALNUT . AROMATIC CEDAR

T @ K ur^ben G@.o

P.O. Box 356, Springdale, Ar.72764 (501) 7s1.8049

HOME CENTER

(Continued from page 23)

the statistics in the accompanying box. Share of Sales by Major Departments in Discount

OUALITY REDWOOD

Manufacturers of fence boards; posts and rails; decking; specialty items. Our sawmill and re-man facilities provide us with versatility in meeting your customer's needs.

Frum the Forest to the Fence

P.O. Box 248 Arcata, Ca. 95521 (707\ 822-1779

Russ & Bob Britt

According to the report nearly l89o of all hardware and tool sales are made in discount stores. Consumers buy over 2lclo of their lawn and garden needs, 7.60/o of their lumber and building materials and over 169o of their paint, glass, and wallpaper in discount stores.

The above represents a big chunk of volume that could go to the home center / building material dealers. I doubt that our industry is losing that volume because of price only. The volume may be going to the discount house because of their repeat traffic brought in by aggressive advertising, their convenient location and store hours, and their inviting visual merchandising.

As an industry, home centers and building material dealers are getting better at all these consumer attracting concepts. We have become a retail industry. We are learning how to compete. We must keep learning. We must keep innovating.

[nG"

"Hardwoods from the heart of the Ozark Mountains delivered by our own tleet of trucks."

Wholesalers Optimistic

Seeing no turnaround in the immediate future, wholesalers and mill sales executives attending the 9fth annual meeting of the North American Wholesale Lumber Association at The Homestead, Hot Springs, Va., May 23-26, concurred that housing is apt to slowly build to I .4 to 1.6 annual starts over the next few years.

Both delegates and speakers were concerned with the current business environment. Douglas Kiker, Washington D.C. based NBC correspondent,confirmed common opinions, concluding that interest rates should come down, but only a little bit. With difficult "watershed" decisions facing the nation, speaker Lewis Timberlake emphasized that the Ieaders will have to be better organized and be better at communication.

Attendance was about 7590 ofnormal. Reducing the budget, the board held the line on most member services and dues. An audio-visual in-house training program was approved.

(Please turn to page 71)

JACK DIONNE BIOGRAPHY

(Continued from page 14)

He enjoyed the opportunity to travel to the West Coast where he could meet lumber manufacturers who might want to advertise their products in the Gulf States. During the summers he especially enjoyed traveling West to escape the heat and humidity of Houston. As he traveled the state many lumbermen urged him to start a lumber journal in California. The temperate California weather may have been all the persuasion he needed.

Promising to communicate news and ideas to every division of the lumber industry, to encourage industry cooperation, to show lumbermen how to create markets for their products, and generally to invest the industry with enthusiasm-The California Lumber Merchant distributed its first issue from Los Angeles on July | , 1922. One article in the issue, appearing under the headline, "What the California Lumber Merchant can do for California," stated emphatically

that the new magazine would "wield a powerful influence for good" upon the industry because behind it are the vision and ability of Jack Dionne. The magazine promised to help demolish the "painful modesty that seems to mark the gentle lumber dealer for its own." That Painful modesty did not inflict Dionne.

It became Dionne's custom to summer on the West Coast, and usually his three daughters and wife would travel West with him. When he wanted to extend his magazine's coverage into Oregon and Washington, the family spent summers in Seattle and Portland. More commonly, they spent their summers in Hollywood. In the early 1920s, when orange groves still lined Sunset Boulevard, and the notables of the film colony still frequented the shops and cafes of Hollywood Boulevard, Dionne became acquainted with some of the biggest names. Movie stars like Clark Gable and comedians like Jimmy Durante were among his acquaintances. His name appeared occasionally in the Hollywood column written by Hedda Hopper. Each Friday morning Dionne played golf with his young, fabulously wealthy

friend, Howard Hughes. He extended his friendships with Prominent people through his membershiPs in the Masters' Club of HollYwood and the Bohemian Club of San Francisco.

Dionne's lumber journals suffered when The Depression struck the country following the 1929 Stock Market crash. Determined to keeP both publications afloat despite the fact that so many of his advertisers were going out of business, Dionne decided to no longer PaY himself a salary. While continuing to shoulder his responsibilities as editor-publisher of both journals, he supported his family by working as a lobbyist for a group of Houston oil firms. Although the bound volumes of his magazines were strikingly slender during those years, both journals survived the 1930s.

During his fifty years as the editorpublisher of lumber trade journals Dionne most prided himself uPon two columns that he wrote, "Fun, Facts and Philosophy" and "Vagabond Editorials." As one old friend said of Dionne, "his life centered upon humor ," a fact reflected in his favorite columns.

During his lifetime of writing

Dionne wrote two books of his favorite stories and a briefbiography of John Henry Kirby, a famous lumberman from East Texas.

Although Dionne was a sentimental man, he was no temperamental genius. He pounded out his editorials on a battered old typewriter, working amid the noise of his magazine office with complete concentration. His best material continued to appear in the pages of both of his magazines

long after Dionne had retired.

Jack Dionne died in Houston on January 14,1966. Even at his death he collected an impressive gathering of men. The mostprominentlumbermen of California wrote letters to the magazine expressing their grief. It was right for these men to so honor Jack Dionne because he had been an outstanding leader of the industry, a first-rate entertainer, and a friend to lumber people throughout the South and West.

Double or Nothing

Double the amount of theft a worker admits , advise the experts, to get a true figure of your loss. Thieves rarely confess the full extent of their thievery.

Don't Run Dry

Improve cash flow by making copies of checks and using the duplicates for accounting while depositing the originals.

ARIZONA ASSOCIATION

(Continued from page 52) facilities and equipment.

He urged dealers to keep close watch on the costs of holding items in inventory and to cope with declining sales through higher markups (where competition allows) to offset declining sales. Kincaid agreed that discounts were effective sales devices, but only if dealers were aware of what discounts did to profits.

Next day inspirational speaker Dr. Tom Haggai gave a stemwinder of a talk before an enthusiastic breakfast audience. He urged all to learn from life's experiences and to retain an appreciation of quality in all things.

John Pritchard, v.p., Lumbermen's Underwriting Alliance, described creativity in business as essential when, as now, conditions are poor.

While overall convention attendance was down from previous sessions, due to current business conditions and the smaller population base of Flagstaff, it was noted that attendance at working sessions was at very high levels. "The quality people of the industry continue to support their association," one observer noted.

In other business a new slate of officers was named: Jim Stewart as president, Don Hossack, lst v.p., John Wyss, 2nd v.p., treasurer, Jim Killen. Frank Davis was re-elected exec. v.p. Next year's convention is tentatively set for the Doubletree Inn, Tucson, May 5-7.

The annual banquet, May 22, noted the fine efforts of convention chairman Dave Runyon, saluted outgoing president Bob Ramsey and honored Robert Silvey and Martin Wist for their contributions in making AL&BSA the dominant organization it is today.

TOP tEll in United Wholesale Lumber Co., Montebello , Ca., and its parent company gathered to honor Bill Buettner (conbr) who retired as vice president ol purchasing after more than 50 years in lhe lumber business. (lelt to dght, top) Roy Utke, former pres. of Sunkist Growers, Tim Lindgren, pres. Fruit Growers Supply, Buettner, Dave Steinmetz, former owner, United and Standard Lumber Co., Miles Butterfield, pres., United Wholesale Lumber Co. Bill (below lelt)entertains the group under the watchful eye (right) of his wife, Jo.

Staff Trained for Service

"If a store moves from three to four turns on the same volume, the retailer will have the net effect of l09o increase in gross margin."

Information such as this is being taught to salesmen for Budrow & Co., wholesale hardware, Santa Fe Springs, Ca., in seminars training them as dealer service representatives. As part of the firm's change in thrust to dealer service, Bill Kugler, v.p. of PRO Hardware, has conducted the sessions.

Treaters Alm for Clean Plant

Arizona Pacific Wood Preserving Corp. recently opened a facility in Eloy, Az., that is designed to be the ultimate in an environmentally safe plant.

Basing the design on the rules and regulations in force at present, they tried to second guess any restrictions that may come in the future, according to G. Lynn Shurtliff, general manager. He adds "Our plan, since its conception, has been to have one of the most modern and also the cleanest plants in the West, if not in the United States."

The facility, which is a Koppers licensee, will treat with CCA-C (Wolman Salts) with Outdoor Wood products and Cedartone stain available as well as All Weather Wood Foundation materials. In addition to CCA-C, they will use heavy oil and pentachlorophenol and Duratreat, a waterborne pentachlorophenol. These two chemicals are planned to give the facility a well rounded ability to service almost any needs from dimension lumber to utility poles, Shurtliff explains. Fire retardants will be added in the future.

An IBM computer is available for inventory and T.S.O. (treating service only) control. The plant operates on a totally automatic console for consistant quality control.

APWP is affiliated with the American Wood Preservers Association, Western Wood Preservers Institute and the American Wood Preservers Institute.

DEREGULATION

(Continued from page 3I ) lamette Industries, attests to the problem of too many rates, saying "it's very difficult to keep up." Before, carriers would go through the tariff bureaus for rate information. Now, many carriers have their own tariff publications and "we only see what they want us to see," Senner pointed out.

He believes that two things are happening because of deregulation which are helping Willamette Industries: First, the industry and traffic managers are engaging in direct dialogue which establishes a level of comfort between carrier and shipper on specifics of a shipment. Second, carriers, especially railroads, are trying to react to deregulation by initiating discussions with shippers.

Senner believes this is an "encouraging environment" for discussion of matters of specific concern and, he concludes, "right now we're getting the information we need."

Carriers are being forced to operate like a business. Each feeling the need to be competitive. This condition has created another opportunitv in that carriers must have current

shipment cost data to stay competitive. Eight of the big ten accounting firms are rushing to provide carriers with pertinent cost information.

Deregulation is here to stay. It will reward those who adapt and adjust and expel those who wait.

But The Salesman Said. ..

When it comes to computer systems and a salesman's boast of when it'll be operational, double the

amount of time to be safe. Delays in installation and training, along with hardware and software problems, may make any estimate an inaccurate one.

Keep on Trying

The number of failures is not important for salespeople. What is important is that the sales people keep trying to turn the failures into successes.

TIMBERS

We are cutting Douglas fir posts and timbers from 6x8 through l2xl2 to lengths of I' to 40' with dapping, drilling and angle cuts. Utility through #l & Btr. We can offer surfacing as well with our Stetson Ross Timber Sizer (14" x 28" maximum).

Give us a call on your cut-tolength or custom surfacing inquiries.

Bracrrt International

Offrce 707-822-3@8

"This is our 20th year of serving you . . and we look forward to many, many more."

Hardwood distributors meet in Hawaii

PACIFIC INTERLU0E took Pacific Coast Wholesale Hardwood Distributors Association members to the lsland of Maui. In the group (lefl t0 right by heads) Fred B. Smales, Bill Mac8eath, Gordon Frost. 8ud Baker, K.E. MacBeath, Don Reel, Tim Spellman, Pat Kearns, John Fahs, Gil Reel, John Mullen, Don Moreland, Bruce Frost, Ed Bauer, Lyall Bell, Jack Milliken, Fred Fuller, Al Frost, Dick Gray.

T. FROST, Frost Hardwood r Lumber Co., San Diego, Ca., was elected president of the Pacific Coast Wholesale Hardwood Distributors Association at their 59th annual convention in Maui, Hi.

selected as lst v.p.; Dick Gray, Honolulu, 2nd v.p.; Werner Richen, sec/treas. and Don Moreland, sec,/ treas. elect.

Directors are Don Moreland, Lane Stanton Vance Lumber Co., City of Industry, Ca.; Bill Lightfoot, Brady International Hardwood, Kent, o Pressure Treated Forest Products

o Fencing

Clint Bower, Mariner's Forest Products, Santa Ana, Ca., was

o Water-Borne Salt . CCATwe A

o GrapeStakes

o Posts & Poles

Wa.; Brent Mullen, Southwest Hardwoods Co., Phoenix, Az.; Gil Reel, Reel Lumber Co., Anaheim, Ca.; Don White, Jr., White Bros., Oakland, Ca., and Bruce Frost, Frost Hardwood Lumber Co., San Diego, Ca., membership chairman.

Story at a Glance

Changing hardwood supply in Far East... need forfirms to be flexible .. G.T. Frost elected pres.

Tom Hitch, senior v.p. and economist with the First Hawaiian Bank, addressed the April 4-7 meeting, stressing the economy and outlook for housing. Craig Kincaid, Robert S. Osgood, Inc., Los Angeles, Ca., discussed the changing pattern of supply in the Far East. Malaysia and Indonesia are building

their own manufacturing plants and limiting export of logs to Taiwan, Korea and Japan, according to Kincaid.

Other speakers were H.J. Kearns, chief engineer, Park Water Co., Ca., speaking on "California's Liquid Assets" and Fred B. Smales, pres., Cyprus Hawaiian Cement Co. A former lumberman who is an honorary member of the association, he emphasized the changes in the industry and the need for firms to be flexible and adapt to new products and methods of doing business. He pointed out the desirability of small firms having outside directors and monthly board meetings with a review of operations.

In addition to business sessions, the group heard sectional reports from Lyall Bell, Canada, Utah, Denver; Bill Lightfoot, Washington; Bill MacBeath, Northern California; Tim Spellman, Arizona; Don Moreland, Los Angeles; Jack Havens, Orange/Riverside Counties, and Dick Gray, Hawaii.

Next annual meeting will be at Silverado Country Club and Resort, Napa, Ca., in May, 1983.

(Continued from page 12)

tion, A.B. Hammond, Charlie Dant and Jack Dionne knew what it took to build a future, and we sure need people like that now.

Over the years, The Merchant has lived up to the promise seen by Jack, and under the leadership of its present publisher and personnel, it is carrying out this tradition. Maybe we are seeing a re-birth of the kind of people we need to get our industry and country back on the track.

chant Magazine with ever-increasing success and vigor is the wish of all of us at Penberthy Lumber Company.

Paul and Lillie Penberthy

Penberthy Lumber Company

Los Angeles, Ca.

CONTINUU) SUCCESS AT 60

The Penberthy Lumber Company heartily congratulates The Merchant upon its 6Oth Anniversary! We wish for you an equally successful continuance.

Your former editor, Jack Dionne, was our good friend and it was he who first established our rapport with The Merchant. His encouraging and perceptive editorials, stories, and comments helped to cement our interest in your fine periodical. A well remembered remark by Jack was made to us when we started our business 5l years ago. He expressed encouragement and amazement at our entry into the lumber business during the Great Recession. We weathered it! So encourage your readers; they can survive the current recession, which is hurting in many places.

You have fine writers now. Your Gage McKinney is a fine example.

May you continue with your fine Mer-

SHE WOODN'T

The personals item in your April issue, page 36, bottom righthand column, drew much interest in this office. Our office manager, Ms. Vinyl Clad once worked for M-F Forest Products. She says that all Hugh Mungus and Freddy Fungus are trying to do is dress up their reputation by hiring Ms. Polly Esther, who would never have gone all the way to Climax, in Nevada, if she had known she would end up in such a compromising position with Mungus, and especially ending up with Fungus.

The reason for bringing this item to your attention is that this office hates to see Polly Esther treated as scantly Clad.

NAWLA ANNUAL

(Continued from page 61)

Gary Hoormann is replacing Doug Ross, who has resigned, as NAWLA assistant.

W.E. "Wilf" Livermoore, Nicholson & Cates Ltd., Burlington, Ontario, Canada, was elected president; E.R. "Al" Slaughter, board chairman and c.e.o. of Slaughter Brothers, Inc., Dallas, Tx., lst v.p.; Gordon J. King, Hampton Lumber Sales Co., Portland, Or., 2nd v.p.

Western directors include Larry Humphrey, Humphrey Lumber Co., Tacoma, Wa.; Darrell Robinson, Sunrise Forest Products, Portland; Daryl Bond, All-Coast Forest Products, Chino, Ca.; James Frodsham, South Bay Forest Products, Orange, Ca.; Paul Mackie, III, Wood Traders Inc., Eugene, Or.

Portland, Or.

x

BIO PROFII$!

FAMOWOOD

is the PR0FESSI0NAI'S Att PURP0SE PIASIIC

Boat builders, furniture makers, cabinet makers, etc. have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws. -

Can be used under Fiber Glass!

Ready to use right out of the can, Famowood applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. Waterproof and weatherproof when properly applied. a4

16 matching wood colors

lS THIS your own copy of The Merchant Magazine? If not. use the subscription fornrs in this issue today to get your own subscrintion. Don't be left out on what's going on. What you know can save you money and make you nroney. ll|0 fiil0 ca]|$ t{ill| l||0

We invite you to utilize our automatic lumber stacker. 300,000' kiln capacity 8i9!9qjryltofqe

x

Point.of .Purchase Inf o

How To Work With Metal booklets for consumers are free from Medalist Redi-Bolt, 4200 N. Nordica, Chicago, n. 60634.

Latest on Lifts

Two bulletins on the benefits and costs of lift trucks are free from AllisChalmers, Industrial Truck Div., 218fi) S. Cicero Ave., Matteson, Il. 60443.

Ingenius ldeas

A brochure on creative merchandising is free from Art-Phyl Creations, 16250 NW 48th Ave., Miami, Fl. 33014.

Price Index Slide Show

A slide/tape presentation explaining the WWPA Lumber Price Index is available free to Western Wood Products Association members and for $25 to others by writing WWPA, 1500 Yeon Bldg., Portland, Or. 97244.

All Hands On Deck

A set of step-by-step plans on how to build a wood deck for above ground pools is $5.95 from lvel lllustrations, Leonard Lincoln, 160 Pleasant St., Leicester, Ma.01524.

Sunny Trends

The Passive Solar Industries Council has a series of reports on the trends of the industry free from 125 S. Royal St., Alexandria, Ya.22314.

Seminar Tapes

The National Home Improvement Council cassette tapes of the seminars at Expo '82 are available from NHIC Cassettes, Eastern Audio Assoc., Inc. Oakland Center, 8980 Rte 108, Columbia, Md. 21045.

volume of softwood lumber exports from the U.S. is available for an annual subscription fee of $25 (foreign: $30 including airmail postage). Send subscriptions or inquiries to Western Wood Products Association, Attn: Carol Morgan, 1500 Yeon Bldg., Portland, Or.972M.

Fire Retardant Wood

Technical product information regarding fire retardant treated wood products is free from Osmose Southern/Western Div., P.O. DrawerO, Griffin, Ca.30224.

Don't Remain Frameless

FOR PROMPT SERVICE

On all New Literature stories write directly to the name and address shown in each item. Please mention that you saw it in The Merchant Magazine. Many thanks!

Instructions and illustrations on making picture frames are available for 600 (100 or more copies, 300 each not including postage) from Wood Moulding and Millwork Producers, Dept. PF, P.O. Box 25278, Portland, Or. 97 225.

Safety Summary

Printed and audio/visual safety program materials summary is free from the Power Tool Institute, 5105 Tollview Dr., Rolling Meadows, Il. 60008.

Warm Water

For The Cedar Reader

Concepts, a cedar paneling and products brochure which may be used as a mailing piece for customer promotion, is free from Western Red Cedar Lumber Association, Dept. 664, Yeon Bldg., Portland, Or.97?-M.

First Place Finish

A brochure with information on Luster Seal 26, a waterproofing finish for the masonry industry is free from Chemstop Mfg. & Sales Corp.,1222 Ardmore Ave., Itasca, Il. 60143.

Shingles Shown

Free fiber glass roofing shingles architectural catalogs and specification guides are available by writing Manville Service Center, 1601 23rd St., Denver, Co.80216.

Erect A Deck

Decks and Outdoor Projects, ideas for building and planning decks, a picnic table and benches, planters and a buffet on wheels in l2-p., is free from GeorgiaPacific Corp., 900 S.W. Fifth, Box SCW, Portland. Or.97?.44.

A 30-p. gas and electric water heater parts catalog is free from A.O. Smith Master-Fit, 7250 S. Cicero Ave., Chicago, 11.60629.

AllAbout Vinyl

Llhat Homeowners Wqnt to Know About Solid Vinyl Siding, is a free brochure from Vinyl Siding Institute, 355 Lexington Ave., New York, N.Y. 10017.

Stay In Control

A Buyer's Guide to Visual Control Systems is free from Caddylak Systems, Inc., 201 Montrose Rd., Westbury, N.Y. 11590.

Safe Reading

A brochure on steel roll-up doors, Turn A Closet Into A Secure Vault,isfree from Saf-T-Case, P.O. Box 5472, Irving, Tx.75062.

Outdoor Lighting Designs

A l6-p. outdoor luminaires brochure is free from Gardco Lighting, 2661 Alvarado St., San Leandro, Ca.94577.

Beech has many uses, including beer

1f,

LTHOUGH not

amajor hard-

Fwood. beech

from the American beech tree (fagus grandifolia) has many good qualities and adapts to many uses including furniture because of its excellent finishing characteristics and light color.

The tree is a slow grower, requiring nearly 200 years to reach saw timber size (14-16 inches) in the colder climates of the North. In the South with longer growing seasons, this time is cut by about 5090. Beech grows inevery state Eastof thecreat Plains except Minnesota and Iowa.

Some of the best stands are found along the lower Ohio and Mississippi Rivers and on the slopes of the Allegheny Mountains, from New York and Pennsylvania, southward to the Gulf States. In the Southern states it grows only in the well drained areas.

Beech growing in forests commonly reach 100 ft. in height with a trunk diameter of three feet or more. The trunk stands out because of its thin, smooth, steel gray bark. Many wild animals use the beech nut as a staple

in their diets. The oval leaves have sharp pointed ends with edges serrated like a sawblade. Dark bluegreen in color, they turn yellow before dropping in the autumn.

Beech wood ranks in hardness between sycamore and hard maple. It is dense with a diffuse porous structure and numerous pith or medullary rays. The heartwood is reddish color while the sapwood is pale, giving the wood its light color. Because it is similar to sawn sycamore in appearance, some people have difficulty identifying beech after it is cut.

Story at a Glance

Slow grower . found in almost every state East ol Great Plains . hard, dense with good properlies.. takes finish well moderate price.

Beech shrinks considerably and requires careful drying to avoid distortion and splitting. Improved drying techniques have made it possible to make use of themany favorable qualities of the wood. It has above average planing and shaping qualities. Because it takes a finish well and can be bleached to blend with certain face veneers, it is a popular choice for furniture. It also is used as flooring, usually in gymnasiums, factories and commercial structures because of its moderate price. Other uses include handles, woodenware, bent wood parts and toys.

A unique market for beech chips is the beer industry where they are used in the brewing and aging process. Reportedly the brewmaster of a popular beer will use only beechwood chips from a limited geographical area in the South.

Although beech in this country has been relatively unimportant because of the many other hardwoods available, its moderate price, good working properties and hard surface make it adaptable to many uses.

SALES OPENING: No. Ca. sawmills and remanufacturer. National market. Background in cedar or redwood preferred. Excellent benefits. Write Box 451 c/o The Merchant Maeazine.

NEED INSIDE salesmen for hardwood lumber and plywood. Some experience helpful. Good So. Ca. location. Well established company. Fringe benefits. Write Box 449 c o The Merchant Magazrne.

EXPFIRII.NCED grader & tall) man ior hardriood lumber yard in Huntington Park, Ca. Call (ll3) 5E3 8923 for appt

EXPERIENCED lumber sales person neededindustrial salessoftwoods and hardwoods. Commission, excellent fringes. Contact Dennis Kirk. Southwest Forest Industries. (21 3) 330-745 l.

ll litrt srilritrtt ttt .t /trlrt(r'r,'/ ,/(/(/rr'\\ /)/('il\( ttlt itttjl :tl) tt)tlt' t)tt tLttit rtl,l Jtttl ttt'tr ,rrlr/rr'rst'i dttl tt!ittr titi ,ti,i itbti lr tlt. ntlt)rDtilltt)il lrLtttl ti T itttti,s'

\Ierchant \Iagarirrt. {51}(l ( anrpus I)r \uitt {ll{1. \r'rport Bcaclr. ( a 9266{l Make chccks pa)rhl. 1() The \lerchant \lagazine. \larl eopr to rborc ltcldrcss or call (711) 519-t3-]9-1. l)catilrnc lirr eolrr is thc 22nd ol tht nror.tth. PAI l\IENT Mt ST AC]C]OMPANY COP\"

LEADING SKYLIGH'I' MIGR. secks distributors and rcprcscntatiles in the I I Western statcs lo carr) oilr cornplete line o1 iustom and standard skllights. Desire retail lumber dealers, mass merchandisers and glass houses as outlets. \\'e manutacture in Scattle artd So. Ca.-contplctc nranufacluring facilities. Contact Tom Philips, cr'o Pfeiffcr Skl light, 801 So. Acacia Ave., Fullerton, Ca. 92631. (71,1) 773-1051.

EXPERIENCFII) pallet salesman, Ask for Carl Boesch, Huntcr Woodwork:, (213) lr5-25{'1.

Green Douglos Fit

Dimension lumber, studs, timbens to 4O'. Unitized

Sawmills located at Molalla, Tillamook, Toledo and Clackamas, Oregon, with shipping via SP, truck, ocean barge and fon export.

LOCAL LUMBER hauling Southe rn California roller bed truck and trailcrs and bobtails radio dispatched. Rail car unloading at our spur in Long beach. l('Trucking (213) 422-M26.

SELLING HARDWOOD?

Get your sales message to a handpicked audience of more than 5,000 lumber and building supply retailers and wholesalers in the l3 Western states. Advertise in the Special October Hardwood Issue of The Merchant Magazine. Reasonable rates. Call David Cutler collect at (714) 549-8393 today to reserve space.

Kiln Dried Hemlock

post & beams, plank, and paper wrapped.

Some of our Specialties:

o Mixed specified loadings

o Long dimension #1 & better cuttings cross & transmission arms

OPPORTUNITY FOR INVESTORS.

Established Northern Nevada lumber yard is seeking investors for joint venture in buildings, machinery and property in prime industrial location. Allied firm to share space would be welcome. Will consider 10090 sale to qualified buyer. Write box 452 c/o The Merchant Magazine.

BUILDING SUPPLIES-HOME CENTER

$2MM yearly sales in No. Ca. mountain growth and recreation area. 9200,000 cash will handle. Please reply to Box 446 c/o The Merchant Magazine.

INDUSTRIAL PLANT FOR SALE

HEART OF NO. CA. $1,000.000 90,000 sq. ft. shop & storage. Building size: 600 to 14,000 sq. ft. RR siding. Near Hwy. l0l. Rural setting & labor market. Includes 2.15 unused acres for expan. or sale. Owner will finance. 120 mi. from San Francisco. Contact Selzer R.ealty, 350 E. Gobbi, Ukiah, Ca. 95482. Phone (707) 462-6514.

HARDWOOD INFORMATION

REPRINTS of hardwood arricles from The Merchant Magazine. Excellent for reference or training. Domestic Hardwoods, S l0: Southeast Asian Hardwoods. $5: Sourh American Hardwoods, $41 all rhree, $ 16. Send your check today including name and address to Hardwood Reprints c/o The Merchant Magazine.

SAVE YOURSELF MONEY

HALF PRICE OFFER for 10 or more subscriptions ro The Merchant Magazine, when paid in advance. You and Jour employees can enjoy and benefit from The Merchanr Masazine for one year for only $3 per subscription. That's a 500/o saving over our standard $b per year rate, which is a real bargain in itself.

Use this special bulk rate subscription to make sure that the key people in your organization are assured of keeping up with industry developments as 'well as gleaning-the merchandising and managemenl Inlormation they need to do a better job.

36 Different Promotional Themes

o 36 Feature ltems

o 36 Sub-Features

. 432 Generic Product lllustrations

All in a sensational line drawing technique that makes it easy for you to adapt to your own advertising image. $lsO*i,*

'and you gel 2 sels of alt art work!

GUARANTEED! lf you're not fully satistied we'll refund your money and pay the shipping costs both ways

LOs A]IOELES AREA ffi

Cahlornra Fo,esl Producls.

Calilornia Suoar &Weslern PineAoencv

Calilornra Suiar & Weslern Pine Aienci oiabloTimbeiPrcduds : Euoene.Wrllamene Lumber Co.

Flobr Service SuDolv (San Jos)

Getrora-Pacilic Cor6

ceorin-Pacifi c Corb. (San Jos)

Golddn Gate Lumbei Co.

Hioohs Lumber Co. (San Jose)

HidErns Lumber Co. iUnron Citv)

Hi66ins Lumber C0. lwalnul Cieek)

Hollswall LumberCo.. lnc.

Kelleher Lumber Sales

Latherback lnduslfles. Inc.

MacB€alh Hardwmd

lllission Foresl Producls.

Niesen-Ward Forest Prod. ...1408) 779'2147

Novo Iimber Products. lnc.

P.t.o.0.WholesaleDislributors

RedwoodEmoire.lnc.

Rolando Lumber Co.. lnc.

Qimpson 9uilding-Supply Co

5rm09n ltmDer u0.

TriaholeLumberCo.. ......

Tfl nili' Forest Products

ARCATA/EUREKA/ FOSTUNA

AndersoniaForestProducls

Bracut Internalional

Britl Lumber Co.

Crown Redwod Co.

Humboldt Redwood Mio. Co.

Louisiana-Pacilic Coro.

Mission Ferce Supolv

Bed &Wflqhl

Srmoson Buildrno SuoolY Co

AUdUEti/Gf,ASS VALLEY

All-Coasl Forest Producls, Inc.

Ensworth Forest Products

R&LWmdProducls

EAXERSFIETD

Pacilic Wood Preservino ol Bakerslield, Corp. (805)

cHrc0

NorJield Sales & Service

CL(,VES|lAIE

Eowman Lumber Sales.

G&R Lumber Co..

Rolando Lumber (Kinton Div.)

Rounds oist. Cenler (707)

c0RiltNG

CraneMills

FOET ERAGG

Getrora-Pacilic Coro. I Redwood)

Holm?s Lumber Co., Fred C.

Niesen-Ward Forest Producls.

BUtLDT{G SUPPT-rES

AlhambraMetal Products

Bel-Air Door Co.

Berkol Mlg. Co.

BeverlyManulacturing C0......

Caroll Moulding Co.

DE Door's Inc.

sPECtAt SERVTCES

Ace Saw & Supply Adams & Co.

ChozenTruckingCo. (213) 775'1834

3C Truckrng

Hammermill Manulactuilng. lnc

Lumber Assn. ol So Ca

l\,lutual lvoulding ad Lumber Co

Unrcare lnsurance Co. Union Pacilic Railroad ( Los Angeles) Unron Pacilrc RailrGd (L0ng Eeach) Wall Dry

FREMOI{I

DMK Pacilic Corp.

Louisiana-Pacilic Corp.

FRESNO

American Forest Producls Co.

EastonLumber, Inc...

Gmroia-Pacilic Warehous

Hiooins Lumber Co

lnGinaional Forest Producls lnc

Lewis Co., Inc., Palmer G.

Mission Forest Products

Pacif ic Forest Producls

SlildtrdStructures,lnc.

KINGS BEACH

Aowmd Mill & Lumber.....

t()s 8ANos

Slewart Hardwmd Lumber Co.

M()DEST()

SniderLumberProducls ..

Sunrise Foresls Products Co

Sward Truckin o

REOOIiIG AREA

DMK-Pacilic Corp.

Fealher River Mouldino Co.

Keller Lumber Sales

Lewis Co., Inc., Palmer G.

Louisiana-Pacilic Coro. {Red Blutl).

...... (714) 627-0961

All Coasl Foresl Products . (714) 627'8551

AmeflcanHardw@dc0....... (714) 953-5464

American Mill & Manufacluring (714) 420'7343

AndersoniaForeslProducts. (714) 841-1400

Eurns Lumber C0. 1714) 770'9923

CalilorniaLumberlnspectionService.. (714) 546'5512

CalitorniaTimberline.Inc. .. (714)591-4811

CapilalLumberCo.... (714) 591-4861

CarrolllvouldinoCo... ... (714) 898'0433

Connor Lumber-Sales, Inc. (714) 874-3100

Conlemporary Building Producls, Inc. (714) 957-1 128

DelaneySash&DmrCo. ... (714)821-4321

Manutacluring, Inc.

Lumber Co.

InternationalForeslProducls,lnc

Kelleher Moulding Co., Inc.

KoppersCo.,lnc.............

LaminatedTimberSeruices,Inc.

L'PoistribulionCenler........

Mac8eathHardwood

Mariner's Forest Producls

Marquart-Wolfe Lumber C0.

NewportPlanningMill,lnc.....

DMK-Pacific0orp.. (714\957-1872 PacilicLumberCo.

Esslw&Son.D.C.... /714) 994'1931 PanelTer..

Euqeie-Willamelle Lumber Co. (714) 558-6144

Calilornia Rodwood Assn......

Calilornia Rotail Hardware Assn.

Casel la Tran soortation

Dataline Coro.

ldaco.....

Lumber & Mill EmDloyers Association

Redwood ln$ection Sorvice.

StarboardSvstemsGrouo.....

Triad Svstefts CorD. Union Pacific Raikbad

Paul Eunyan Lumber Co.

PhilDs Lumber Sales

P&MCedarProducts

Beddino Lumber Transoon

web Luimber Co..

SACRAI{EXTO/SIOCKION AREA

American Foresl Producls Co.

Burldino Material 0islflbutors, lnc.

Calilornla Burlders Suoolv

Calilornia Suoar & weslei n Prn e Aoency

Caoitol Plvwoiod. Inc

Ft(br Ser\ice Supply.

Gabbert.Srmmen Lumber lnc

Gmroia-Pa0frc Warehous

Hrggins L^umber Co

Kopptrs u0.

LewisCo., Inc., PalmerG. ..

Loursiana-Pacrfi c Corp..

lvanaoemenl Besources Associales

Mccoimick & Eaxter Creosolrnq Co.

McKuen lvouldrng Co. .-

l\.,lell0 lnc.

Nikkel CorD.. The

P& M CeoarProducts

Selzer Foresl Products .

Srskryou Foresl Products

Slockton Wholesale

Un|on Foresl Products

Unron Pacrlic Railrmd

Waldron Foresl Producls

Weslern Wood Trealino Co.

SA}ITA ROSA ABEA -

J H. Blevrns Co , Inc.

LeBeck Forest Prooucls

LouisBm-Pacrlrc Corp.

l\4arlrnForestlndustiles

Norlh Bav toresl Products

l,{oyo Trmber Producls. Inc.

Nu-ForeslProducts

StandtrdSlructures 1707) 544'2982

Tnnity foresl Products

Wrndsor Mrll.Inc.

STAI{DARO

Loursrana-PaOltc Corp

UKIAH/CAtPETLA/WITLITS

Aowmdl,lill&Lumber.

Ctrter torest Producls

Coasl Wmd Preseryino. Inc.

LrtlleLakelndustrPs..

lVasonrle Weslern

w SHtxoTor

AUEUnI Lewis Co., Inc. , Palmer G.

8ltul{GHAt

JerstedtLumberCo..lnc.

ENETERTOI{

LewisCo., Inc., PalmerG.

EYERETT

LewisCo., Inc.. PalmerG.

KEl{TORE

LewisCo., Inc., PalmerG.

KtRt(tAltD

Simpson Building Supply Co.

L0[GVtEW

Union Pacilic Railroad. .

OLYTIPIA

DelsonLumberCo......... (800) 426-6040

SEAITTE

Bel Air Door/Aloin6 Veneers. lnc.

Georgia-Pacilic Corp.

Simpson Timber Co.

Union Pacilic Railroad

Wasco (Maicro Ind.).

sHEt_Toll

Simpson Euilding Supply Co.

SMKAilE

Georgia-Pacific Corp.

LewisCo.. Inc., PalmerG. .

SpokaneTribalWood Products. ......

Union Pacilic Railroad

TAC0tA

AmericanPlywoodAssociation.

8el Air ooor/AlDine Veneers. Inc

BurnsLumberoo.

Georgia.Pacilic Corp.

Lewis Co., Inc.. Palmer G. Alaska Div.

Louisiana.Pacilic Corp..

McFarland Cascade ....... (800) 426-8430

Union Pacilic Railroad.

YANCOUVER

Inlernalional Forest Products. Inc.

WALTA WALll

Union Pacilic Railroad.

WEIIATCHEE

LewisC0.. Inc.. PalmerG.

YAKITA

LewisCo., lnc., PalmerG.

ALSAIIY

Willamstte Industries, Inc.

BEI{O

Union Pacilic Railroad

COllS BAY

oREOOL

ConradwoodPreservinoCo.

CoosHead Lumber& Pliwood

c0RvAU.ts

Bonninglon Lumber Co.

EvansProductsCo. (Hardboard) .....

Mary's Eiver Lumber Co. (503) 752.0218

EUCEI{E/SPNIilGFIELO

All-CoastForesl Products, Inc.........

Bel Air Door/Aloine Veneers, Inc.

Bohemia, Inc.. (800) 547-6065

Eugene-WillametteLumberco.

FremonlForestProducts

Georgh-Pacitic Corp.

Hirt&wood Lumberco..... (800) 547.8927

LewisCo., Inc., PalmerG.

Lumber Products

McFarland Cascade

McKenzieTrading Co. .. (800) 547.6067

oregon Cedar Producls

oregon McKenzieLumberProduclsCo. .......

H[.1S80R0

Permaposl Products Co

KTAMATH FATTS

Lumber Products

IIIEDFORO

Andersonia Foresl Producls

gyrneTrucking. (800) 547'9655

Fountarn Lumber Co., Ed

Lumber Producls

Unon Paolic Railroad

Wendling-Nalhan Co.. Inc

GREATER PORTLAI{O ANEA

Alpine Inlernalional Corp.

J H. Baxler&Co.

Bel Air 0oor/Alpine

Veneers, lnc. (800) 547-6755

Cole & Asstriates, John T.

Contacl Lumber C0. (503) 228-7361

Dant&Russell, lnc. (800) 547-1943

DatalineCorp.....

FriesenLumberC0. (503) 397-1700

Fullmer Lumber Co

Furman Lumber, Inc.

GmrgE.PacilicCorp.

Hamplon Lumber Sales Co.

Lews Co., Inc., Palmer G.

Loursiana-Pacific Corp

L0ursrana.Pacilic Corp. (Beaverton)

Lumber Producls

l\4cCormnk & Baxler Creosotn 9 Co

Niedermeyetr[/artinC0. {800) 547-6952

North Pacilic LumberC0. (800) 547-0440

Norlhwesl Hardwoods, Inc.

Permaposl Producls Co

Publishers Forest Pr0ducls (800) 547-6633

Srskiyou Forest Producls

Sunrise F0resl Products C0. (800) 547-1 771

Union Pacrlic Rarlroad

Weslern Internalional Forest Products... (800) 547-5744

nt0DtE

C&D Lumber Co.

Herbert Lumber Co

N(lSEEURG

Keller Lumber Co.

sAtEil

Lumber Products

SEASIOE

Agwood Mill & Lumber

BOISE

Georgia-Pacilic Corp

Lewis Co., Inc., Palmer G.

Louisiana-Pacilic Corp. (Coeurd Alene).. ..

Lumber Producls

PressureTrealedTimberCo.

union Pacilic Railroad.

COEUS D'ALEI{E

TimberCralt Producls

LEWISTON

union Pacilic Railroad.

POCATELTO

LJnion Pacilic Railrmd.

sAl{0P0|l{T

McFarland Cascade

AICHONAGE

Arrow Lumber Lewis Co., Inc., Palmer G.

STEWANO

Louisiana-Pacilic Corp

HILO

ALASKA

Campbell-8urns Wood Products Co., lnc.

H0lt0t uru

Bel Air Door/(Uni-Sales Co.)

Koppers Co., Inc.

Reid&Wright,lnc..

SimpsonTimber ... (808) i37-3194

SOUtDEN

COLORADO

Rsid&Wrighl. Inc.......

c0t0RA00 sPR|l{Gs

Therma-Tru, Inc.

coltlilEncE ctTY

RWSpeciallies, Inc. .......

Western Turnings & Stair C0..........

OEIIYES

oenver Reserve Supply Co.

Georgia-Pacilic Corp.

Kopp8rsCo., Inc......

McFarland-Cascade

Wasco(Factory DirectSales)

Ft. coluil8

Westridoe Forest Products. Inc.

GNAilO JUTCTIOI

BWSpecialties. Inc.......

Ertur{Gs

G€orgia-Pacilic Corp.

EozErAll

McFarland-Cascade

SUTTE Monlana Pole&Treating P|anl Union Pacilic Railroad

mss0ut-A

Louisiana-Pacilic Corp

LewisCo.. Inc.. PalmerG.

cAsPES Dresco Wyoming.

OGI)EN

Georgia-Pacilic Corp.

ogdenLumber&Milling...

PRICE KilloyleKrafts. Inc.. SALT LAKE CITY

TWOIUEWffiTOSEIITTEYOI'

For All West Coast species,

Chuck Lewis

640 Celia St. Hayward, Ca.94544

(415) 786-3160

call or write:

Dale McOormick

1617 E. 17th, suite 32

Santa Ana, Ca. 92701

(714) 558-6144

31 Years of Wholesaling

E.lY. "Wes" Wotring, vice President of Gittings Lumber, Denver, Co., for 30 years, died May 15 at the age of 73 after an extended illness. -A native of Montana where his father was a sawmill operator, he attended Stanford UniversitY and received his MBA from Harvard.

He moved to Denver after serving in World War II and worked at Weyerhauser until joining Gittings Lumber Co. in 1952.

Tell Your Gustomers you saw it in The lUlerchant illagazine

We

We're manufacturers of cedar products, K.D. or P.A.D.; selected #3 & better, #2 & better common. We can offer selected stock for #3 common price. Try us!

We can ship mixed cars of Ponderosa pine mouldings, solid and fingerioint.

have l.C.C. authority to haul construction materials in Oregon, California, ldaho, Washington and Nevada.

Wbrcmakingtracks

The better the roadbed and rails, the smoother and safer the ride for your freight. And we have a reputation for the best. Keeping ahead of competition is why we spend so many millions everyyearfora perpetual program of track maintenance and upgrading. Every foot of our 9700 mile system is walked once a week by line inspection crews.

Special"detector carsl'with the latest in magnetic and ultrasonic equipment, are constantly inspecting for hidden rail flaws. And Johnny-on-the-spot equipment and crews to make repairs and replacement that same day. It all adds up to why you can count on Union Pacific for the finest in fast, dependable and economical service for your shipments

Weqan handle it.