POG Digital launches collection of vintage POG collectibles, originally co-created with Coca-Cola in 1990s, as digital collectibles on Theta blockchain

Theta Labs
Theta Network
Published in
3 min readDec 15, 2023

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POG Digital, the digital evolution of the iconic 90s collectible brand, has launched an exciting new collection on Theta today. These exclusive vintage POGs, originally co-created with Coca-Cola in the 1990s, are now reinvented as digital collectibles on Theta blockchain. The collection mint will start on December 15th, with each of the 400 unique collectibles being revealed on December 27th.

In a first for digital collectibles, POG Digital scoured the internet to find any authentic POG collectibles that were released with Coca-Cola throughout the 90s. They obtained collectibles from the 1996 Olympics, a Wayne Gretzky Collection, and more icons of the era — all authentic POG Collectibles released at the time, that are now nearly impossible to find on or offline. These collectibles, once received, have been cataloged, graded, encased in secure display casing, each with a unique NFC Chip and unique tamper proof serial number. The unique NFC chip ID and Serial Number are each included in the metadata of each certificate of authentication. These certificates of authentication, also referred to as the physical collectibles’ 1:1 digital twin, are each stored on the POG subchain on Theta Network, also known as POGCHAIN.

The end result is a beautiful combination of nostalgia, history, and cutting edge technology as these digital representations of the physical collectibles will grant exclusive access to games, utilities, and digital content. The digital collectibles on Theta blockchain are redeemable for the original POG collectibles of the collection.

“Theta Network’s partnership in creating POGCHAIN ensures the value and functionality of these collectibles by providing a decentralized infrastructure for secure, efficient storage and distribution of the digital certificates” said Kyler Frisbee, CEO of POG Digital. “This partnership ensures the reliability and scalability of the digital aspect of the collectibles, adding significant value to the overall collection and entire ecosystem.”

The revival of the vintage ’90s Coca-Cola POG collectibles was inspired by a growing demand for graded, authenticated collectibles and a desire to blend nostalgia with modern technology. The integration of blockchain technology offers a secure, digital way to authenticate these collectibles, ensuring their legitimacy and rarity. This combination of retro appeal and advanced tech aims to attract both traditional collectors and tech-savvy enthusiasts, creating a unique blend of past and future.

Each collectible comes also with a small allocation of the $POG coin, a TNT-20 token built on Theta that will be airdropped in May 2024. The $POGS coin release offers collectors a chance to be more deeply integrated into the POG ecosystem. It provides them with a currency that can be used within the upcoming POG Digital Arcade and Entertainment Platform to compete and access rewards, potentially for exclusive access of content, purchasing digital items, or participating in unique experiences. This release strengthens the engaging aspects of the collections and enhances the experience for gamers and collectors.

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Theta Labs
Theta Network

Creators of the Theta Network and EdgeCloud AI — see www.ThetaLabs.org for more info!