It is a known fact that your business logo is one of the most significant components of your branding.
This is because it reveals your identity, and communicates your brand values. Moreover, a well-designed logo exhibits your brand presence in front of your target audience, thereby establishing brand recall.
Apart from this, a professional logo helps grab the attention of your target audience. And, wherever they see your business logo, like on your products, website, or brochures, they can identify and associate them with your brand.
However, in today's highly competitive market, coming up with a unique and memorable logo design is not an easy feat. Wondering how to design a memorable logo for your business? Don't worry, this article will help you figure it out.
Here are the 6 expert tips that can help you take your logo game to the next level:
Tip #1 Make Sure Your Logo is Coherent with Your Brand Identity
It is no surprise that your corporate logo is closely linked with your brand identity. Therefore it is critical to ensure that your design reflects what your business stands for.
Besides this, a well-designed logo is meant to communicate your brand personality to the target audience so that they can relate to it. You need to define your brand personality. Are you a business with a sophisticated or friendly attitude? You want to create a logo that will help people understand this.
Brands that are feminine may symbolize their personality with muted or pastel colors. In contrast, masculine companies can opt for darker and edgier colors. You can also use other design elements to create a design that reinforces your brand identity even more.
For example, Dove's logo symbolizes calmness and correlates this well with its brand personality, i.e., sincerity for attracting its feminine target audience.
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Tip #2 Look for Logo Design Inspiration
We all know that designing your business's perfect logo requires a considerable amount of time and effort. Therefore, you should start off by conducting research and looking for some logo inspirations on the internet.
All in all, while conducting logo research, you should also study competitors' logos so that you can make sure that you're going for a unique and memorable design. Besides this, analyzing competitors' logos will help you understand what works for your target audience and what doesn't.
After shortlisting some of the most exceptional logo design inspirations, the next step would involve brainstorming and creating a thorough, creative brief for your corporate logo design. Your ideal design brief should include details, such as typography style, colors, logotype, etc.
Tip# 3 Choose Your Logo Colors Based on Your Brand Values
It is a known fact that the colors that you choose play a crucial role in your company's branding. This is because different colors have different meanings. Besides this, colors have the power to impact the audience's emotions and behaviors. For instance, the color red highlights anger, passion, and excitement, while the color yellow evokes happiness and youthfulness.
Therefore, you should choose your logo colors wisely. Unsure how to go about it? Here is a color guide to help you design a distinctive logo:
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Apart from this, it is essential to note that you're not bound to limit your logo colors to one. You can also add 2 to 3 colors to your business logo to emphasize the different aspects of your brand.
This vibrant logo will eventually be displayed on your website and combined into eye-catching online brochures to attract potential buyers.
Tip #4 Choose the Right Typography
Did you know the typography that you select can either make or break your logo design? This is because the logo typography communicates your brand story to the audience and amplifies your logo's impact.
While selecting the typography for your corporate logo, it is best to keep in mind how your brand makes your audience feel. This will help you choose the appropriate font type that will help you connect with them. For example, if you have a modern and minimalistic personality, you should go for sans serif fonts. Consumers associate these fonts with contemporary brands.
Still wondering which font type to go for? Here is a list of the best modern font types that you should check out for your text logo.
Whichever font type you select, don't forget the golden rule that says simpler is better.
Tip #5 Choose Your Logo Style
The next one on our list is selecting the right logo style. Similar to the font type, you should pick a style based on your brand values. Unsure how to go about it? We have curated some of the common logo styles and what do they mean to your audience:
Such logos involve minimalistic and straightforward designs with decent color palettes. The image below shows an excellent example of a classic and timeless logo.
Vivek logo by mera design crowd
Many businesses go for handmade logos for adding uniqueness to their logo designs. So, if you want to add a human touch to your logo, you can opt for a handmade logo like the one below.
Rotchappli by Eric Johnson
Pictorial logos are also known as a brand mark, and they are usually icon-based. An excellent example of a pictorial logo design could be Twitter's blue bird icon.
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Tip #6 Hire a Professional Logo Designer
Once you have taken into account all the critical design elements, it is significant to note that a poorly designed logo might fail to impress your target audience.
Besides, a lousy business logo might make your prospects question your products' quality as well. This is because people often relate product quality with branding elements, such as the logo.
Logo design companies such as Logo Design Valley can create a logo design for your business. However, you should communicate your logo design requirements well to the graphic designer to leave no room for confusion for promising results.
The Bottom Line
A corporate logo serves as the face of your business. Thus it must be well-designed and should communicate your brand story. In today's evolving consumer markets, a well-designed and creative logo can help your business stand out by getting your audience's attention. This will make your prospects familiar with your brand, thus encouraging them to buy your products while shopping.
So, if you want your corporate logo to take your branding to the next level, consider working with professional designers or leading logo makers if you’re going to take the DIY route. Whichever approach you make, you won’t go wrong as long as you keep these tips in mind.
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Written by DesignCrowd on Tuesday, December 1, 2020
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
